Analysis Of Smoothie With A Purpose Of Smoothie King

Since there are many stores, like McDonald’s and Starbucks that are also providing all kinds of healthy smoothies with a price that is similar to Jamba Juice’s, buyers actually will not face high switching costs. Therefore, low switching costs enhance the bargaining power of buyers.

In accordance with findings based on extensive research, Jamba Juice has encountered a steady decline in its sales and market share value due to a variety of internal and external factors. Although the largest smoothie chain in the United States is foreseeably on the road to non-existence, proper business development can potentially help the corporation turn things around and prosper like it once did.

Presented to: WGU Assessment Code: RWT1 Student Name: Carol Wilson Student ID: 000219654 Date: February 22, 2013 Mentor Name: Christina Williams

These are just some of the reasons why customers should judge Dutch about where their money is going. Dutch Bros. makes customers pay like $5 for a medium size smoothie!! Reporters say that that is pretty pricey for a smoothie. Plus Dutch Bros. has a secret menu. A secret menu.The menu is just as

The Affordable Blended Smoothie, Inc. will be producing a healthy non-alcoholic product. As more families and the society continue struggle to maintain healthy lifestyles, the new beverage comes at the right time in remedying the situation. The new energy drink will be suitable to all classes of people regardless of their age, educational level, income, gender, or ethnic affiliation. However, we will be able to employ targeted marketing where the marketing strategies for the company will be directed to rising middle class in Virginia (Wit, 2010).

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

Our Smoothie King location will be in South point Mall McDonough, Georgia 301253. This Smoothie King location will be a part of Henry County. There is a population of 22,560 in McDonough and an accumulative population of 9,907,756. The density of the population in the city is 1,788 measuring by square mile. This well over the state’s density of 167 per square mile (McDonough, GA Demographics 2016).

The Ultra-Shake's superfood smoothie flavors include Green Apple Pie, Chocolate Peanut Butter and Blueberry Goji Mocha. For great tasting shakes, you have your choice of Chocolate Crazy Coco and Strawberry Coconut Cream, which are made specifically

The juice bar concept was pretty new in Australia, and the way boost furnish this concept is also very new in the retailing industry. Boost is not about only appreciable taste and healthy juice or smoothie but this brand is all about overall experience for the customers when each time customers comes in their store and we are talking about experience includes tasty products, best service and lively employees who are there only for their customers and always smile when you enter the store, call you by your first name with their polite tone. (Grocer, May 3, 2008, Vol.231(7853), p.42)

These items allow for time consuming decisions. The items placed in the back are drinks, and meals such as sushi, sandwiches, yogurt, and different types of Ben & Jerry’s ice cream shown to the right. The items in the middle isle’s have less variety for the purpose of keeping traffic flowing in the small store. For example, in the middle isle is the item peanut butter. The store eliminates all other peanut butter brands except Jif so the store customers have no choice but to pick Jif. Only chunky or creamy Jif Peanut Butter is available instead of organic, Skippy, or Peter Pan. This process decreases the amount of time a customer has to pick out an item and increases the store flow. The size and location of Larry’s allows for quick and convenient purchases with easy

The article stated that, “many East Coast baby boomers were wondering, “what’s a smoothie?” (Fox & Rushmore, 1999, p. 4). This statement not only indicated that people in the East Coast were not aware of this new juice trend, it also stated that “consumers’ demands and tastes can greatly change from one demographic to another” (Fox & Rushmore, 1999, p. 4); whereas allowing Juice Guys the opportunity to sell more than just juice and also resulting in Juice Guys indentifying between the ages of 18-35 to be their leading influential target market.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

In 1999, three university friends, Richard Reed, Adam Balon and Jon Wright established what was soon to be called Innocent Drinks. Soon after, they introduced their first smoothie into the market, at a stall in a London music festival. In fact, consumers where asked to throw their empty bottles in cans marked “yes” and “no” to determine if the three business men should continuous selling their product, the majority agreeing “yes”. After numerous name changes that ranged from “Fast Factor”, “Hungry Aphid” and “Nude”, the business came to be known as “Innocent Drinks”.

Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, building a 72% market share in the 8 years since they were founded (Anne 2008).  They give 10% of their profit to charity and continually participate in fund-raising activities such as ‘The Big Knit’. Throughout the years, Innocent has managed to

When waking up to Cup of Joe, customers are welcomed by a large statue of a coffee cup on the roof of the building. After entering the shop, customers walk up to the counter directly in front of them. The first section of the counter displays all of the baked goods on a glass shelf. The customer continues walking down this aisle until he or she reaches the cash register, labeled above by a sign reading “Order Here.” The customer places an order and proceeds down the aisle to the station labeled “Pick-Up Here.” After the barista takes the order, a second barista usually steps up to