Analysis Of St. George's Advertisement

In today’s market driven society children can’t escape ads and their marketers, even their schools are filled with the advertiser’s products distracting the youth from learning.

This advertisement features Arizona Cardinals all-pro wide receiver, Larry Fitzgerald, who “fulfilled the promise he made to his mother by completing his Bachelor in Communication at University of Phoenix. With perseverance, he has now become a role model to others who value higher education.” This is an extremely captivating ad, illustrating Mr. Fitzgerald’s desire to keep the promise he made before his mother’s untimely death, over a decade ago. The target audience for this commercial are adult learners and/or non-traditional students who, for one reason or another, have allowed “life to get in the way,” and did not initially complete their undergraduate degrees. The two elements that make this piece so compelling are one, that he is a world class athlete, and multi-millionaire, who, despite his wealth, took the initiative to finish his degree. Secondly, that honoring a promise he made, so many years ago, will also set the appropriate expectation for his own children. This ad is extremely persuasive, because it indicates, that no matter how busy someone gets, with the appropriate mindset and determination, anyone can complete their degree.

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Almost everyone in high school has a Facebook, Twitter, Instagram, or Vine and large companies are taking advantage of that. “Another element of rhetoric that can be taken advantage of through social media is pathos. For example, many charitable campaigns are started through Facebook using emotional persuasion to gather more support. These campaigns draw on personal experiences with the cause, sympathy, and empathy to influence Facebook users to join the campaign and spread awareness through status updates.” (Peterson par 4) If students are shown how to recognize rhetorical strategies then they can know not to fall for the persuasion. Kids can stop being so influenced by the media and start thinking for themselves. If the new generation can learn to analyze commercials and advertisements then they can understand marketing ploys and the companies end

Although history makes Nathaniel Bacon seem as he is doing wrong by rebelling, it is important to get the full picture of what really happened. The author writes about Nathaniel Bacon’s Rebellion and the aftermath of what happened afterwards. In both of these accounts, the author shows that the colonists and the king fail to see the full picture of the events that occurred. If the king would have seen both side’s equally, then Nathaniel Bacon wouldn’t have been in the wrong for his actions. This also would be true when the Virginian’s were afraid of a massive attack that never took place and was made up. They were deceived just as the king was when he read Berkley’s accounts of the events that took place.

With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are.

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

Pastors attending the Midwest Vision and Values Pastors Leadership Conference in Cleveland prayed for protection for Republican presidential nominee Donald Trump against an upcoming “concentrated satanic attack.”

“Thank you,” I say. “Today’s class is proudly sponsored by Nike, a strong advocate of education. When it comes to education, Nike says, ‘Just do it!’.” I take a swig of my Pepsi. “Can you guess who else is sponsoring our class today?” The few students who have actually done the reading chuckle because they know that today’s class is about the pervasiveness of consumerism in popular culture and in the

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

It is a well known fact but there are many people including counselors, parents, teachers, and friends who resist saying it out loud for fear it will sound like discouragement and negativity: college is definitely not for everyone. The pressure on high schools students, especially those that excel, to attend a college or university is enormous. And in the case of a bright, industrious and motivated high school student, attending a college or university is an obvious career choice. For those students, it's only a matter of what university to attend, whether one's SAT score is high enough, and the availability of the money. Then there are the millions of high school students who are not really personally motivated but are being pressured by their counselors, teachers and parents should they attend college if they really don't care? This paper examines those issues.

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

At the end of the text is an ellipsis. This adds to the beckoning feel

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

When anyone asks me what I want to do in my lifetime, I always answer with, “I just want to be happy.” I have known the answer to that question for as long as I can remember. So, when the time came for me to start really thinking about the rest of my life (i.e. life after high school and adulthood) I had to think a lot about what makes me happy, and I have continued that journey ever since. My search for happiness and bettering my life has eventually led me here, to applying for a program that will allow me to achieve a Bachelor’s degree from Antioch University Online.