Analysis Of Starbucks And Wal Mart Essay

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Sustainability has taken the mainstream corporate world by storm since major companies realized that sustainability is directly linked to the viability of their long-term objectives. As sustainability is proven to be a motor of efficiency and innovation, stakeholders, investors, employees, and customers are demanding companies to focus not only on profits but also that those profits should not come at the expense of people or the planet. Wal-Mart and Starbucks have been early adopters of the sustainability crusade and due to their contrasting approaches towards business have developed two very distinct sustainability models. This paper will analyze the sustainability systems implemented by Starbucks and Wal-Mart, compare their strategies, elucidate how these organizations have created different corporate social responsibility systems, and finally determine which one of these approaches would better support a long-term sustainability model.
Starbucks and Wal-Mart are leaders in their respective industries. Their business models are different and these differences are in part responsible for their contrasting approaches towards sustainability. One of the best methods to understand the divergent approaches to sustainability and the triple bottom line adopted by Starbucks and Wal-Mart is by analyzing and comparing the differences in their mission statements, values, core competencies, and corporate social responsibility systems.
Mission Statements
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