Analysis Of The Article ' Advertising 's Twenty Basic Appeals '

996 Words Sep 15th, 2016 4 Pages
Paintings aren’t as interesting as they used to be. Paintings became popular during the Renaissance era (14th century-17th century). Artists express their thoughts and emotions through their paintings. Paintings give off many messages, and the message someone receives correlates with their mindset. For example, the painting of the Last Supper, if viewers don’t have the mindset of a Christian then they would think everyone is mad at the guy in the middle (Jesus). Paintings are all about perception and what the viewers can take from the image mentally.
In the article “Advertising’s Fifteen Basic Appeals”, Jib Fowles gives the meaning of affiliation in advertisement. Fowles states, “the need to associate with others is widely invoked in advertising” (para. 18). Advertisers use this technique when they want the viewers to get involved. An artist may paint an image of a happily married couple, and this may make a single man want to be affiliated with women. Painters use this technique to bring people together.
Also, Fowles breaks down the need to escape in advertisement. Fowles claims that advertisement gives the viewers the need to escape when we have a “desire to duck out of our obligations” (para. 52). When life becomes too oppressive we tend to seek for freedom. Many advertisements will show an image of people who is having the time of their life to try to target people who are at a low stage in life. Artists use transcendentalism in their paintings that make people want to…
Open Document