Analysis Of The Article ' How Men Really Feel About Their Bodies '

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

It is no secret that women often change their bodies in order to meet the societal expectations that are portrayed in the media. The patriarchy and the male gaze dictate the ideal female which is depicted on television, in movies, and in magazines. Woman most often alter their weight in order to match the small slim physique of models. Weight is one of the main aspects of the female body that the patriarchy controls. Woman are taught by society that their natural body is not beautiful and that they must conform to the societal standard of a thin, size 0 woman in order to accommodate the male gaze. The patriarchy dictates this of a woman in order to maintain male dominance in society. However, these expectations have a negative effect on

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

As you begin Beauty (Re) discovers the Male Body your read of author Susan Bordo spilling her morning coffee over a shockingly sexual advisement of a nude man. Initially, I rolled my eyes and settled in assuming, I was going to read about the tragedy of how men are now being objectified and exposed in adverting like women. As I flip through the pages looking at the scantily clad images I’m not really shocked; this essay was written fifteen years ago; I see these kinds of images going to the mall. What was shocking, however, was how Bordo a published, woman philosopher born in 1947 wrote about these images. I felt myself blush as I read “it seems slightly erect, or perhaps that’s his nonerect size, either way, there’s a substantial presence

According to Beauty and Self-Image in American Culture, “In a society that equates the body with both self and moral worth, cultural meanings are attached to physical differences, so that the body provides a foundation for oppression based on gender, class, ethnicity, and age—all social characteristics that are deeply embodied.” (Gimlin 141) In the end,

Women are insecure. They constantly diet and scrutinize their bodies. They fall victims to the anorexically thin models appearing in the media. Why do men have it so easy? For years these questions are what women asked themselves. In a world where appearance is everything, women have been the main source of all the hype concerning the image and body. Advertisements have been criticized for years about putting the pressures of the “perfect” body into the heads of millions of women. Up until a few years ago, it was believed that only women had the eyes of society on them. Now the scales are balancing. More men are beginning to feel pressured, by the same society, to

In the article “Never Just Pictures,” Susan Bordo acknowledges how the cultural perception of body image of both men and women has been increasing in viciousness exponentially. The societal views of the models in advertisements, on television or in magazines, have proven themselves to be “fabulously” horrific throughout the last few decades. However, an incredible amount of commercial funding, euphemistic language, dietary support groups and other lifestyle changes are merely thought up, created and shipped out door-to-door to virtually all people who cannot simply stand being a kind soul towards others who are apparently suffering, in the medias (blind) eyes. This terrifying phenomenon is especially shocking since there have been articles

As Andrea Schmidt stated in “Body-Image Blues,” most American women are discontent with their body image and this can be influenced by many factors. Also, women are less accepting of their physical appearance.

Today in modern society, we are driven by social forces. Not only do we strive for human approval and companionship, we also thrive on social media. The media plays such a pivotal role in what we buy, eat, wear, etc. that we are conditioning ourselves to fit the mold for the “perfect” or “ideal” body type. This social construct has been a pressing issue for many years regarding the female physique, but not as much has been said on behalf of men. When confronted with appearance based advertisements, men are more likely to experience muscle dissatisfaction, weight disparities, and anger and/or anxiety toward showing their body in public. This paper will address these facets of the media’s effect on male body image as well as presenting what has been done to address this quietly debilitating issue.

The body image movement aims to improve the relationship between women and their bodies in a more positive manner (Dove 2014). Currently, women are suffering from an increase in body self-consciousness as a result of medias role regarding beauty ideals. Researchers have found that women worldwide do not view themselves as beautiful and are consistently troubled about their appearance and concluded that six out of ten girls are concerned about their appearances (Dove 2014). As a result, anxiety and self-consciousness are all contributing factors producing significant health concerns among women (Aubrey 2007). Media has developed a reputation in society for women to be held to unachievable beauty standards as they promote a “thin culture” (Hesse-Biber et al. 2006). This promotion of beauty standards has inspired the body image movement to educate and encourage women to love their bodies in order to achieve more self-esteem and confidence (Dove 2014). As well as, corporations are beginning to

Although the world looks at bodies differently today, a variety of women bodies have not always been accepted. Everyone around girls would always tell them to be themselves, but for some reason when they decided to be themselves they were always criticized for it. You had to be a certain size before you were "accepted" and if you were an inch over the norm, you were given a hard time. In the world we live in today, we see a wide variety of body shapes. Models are bigger than we have ever seen and the amazing thing about it is, their bodies are just as beautiful if not even more beautiful than the smaller models.

The amount of males that are unsatisfied with their bodies has tripled in the last twenty-five years. According to Helen Fawkner, doctor of philosophy, it has increased from fifteen percent of the male population to forty-five percent. It is an extremely severe problem that most people are not aware of. It can lead to suicidal thoughts, self-harm, and eating disorders, but the majority of people think that males do not have to worry about it as much as females. However, they have the same amount of pressure to have the perfect figure as females, it is just not delineated. Body image and eating disorders are not just female problems, men go through the same issues.

Finally, real heroes in today’s society in media are violent criminals, pimps who have plenty of “sexy” ladies dancing by their side. This is really noticeable in rap music videos and other media sources in general. The music industry makes men who are totally built with six-pack abs as gods and shows women are their biggest fans. You’re also only considered a “valuable” woman by these built men if you have big breasts, a big butt and a tiny waist. This idea is supported by Byron Hurt who states that women always fall in love with men who are physically fit which further forces many young men to adopt a tough guy appearance. The consequence to this trend is the increase in domestic violence where 5.3 million cases of domestic violence are reported

No matter what a man appears like- skinny, fat, short and tall, he is never judged like a women is. Female standards are based solely upon what society thinks is appropriate and they are judged and critiqued for not meeting these ideal body images ("Double Standards"). On the Swimsuit Sport Illustrated magazine

In today’s society we let the media decide everything in our lives from what clothes we should wear, music we should listen to, and how we should look. One of the biggest problems that both men and women face is body shaming, because the media sets standards for young kids and young adults., they often times try and fit the description of “perfect” which leads these people to either be depressed because they do not look like people want them to look or harm themselves in order to achieve the desired look. The most common ways the media shames both men and women are by celebrities and how they are the “perfect” body, publishing magazines of what is the ideal man and woman, and by the people who believe being “too” fat is bad and being “too” skinny is bad.