Analysis Of The Article ' How Nordstrom Built The World's Best Customer Service Machine '

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In the article “How Nordstrom Built The World’s Best Customer Service Machine,” by Toller (2015), states that Nordstrom’s massive success is highly attributed to its single rule: “Use good judgment at all times.” Nordstrom for more than a century now, is one of the most popular fashion-oriented retail companies ever existent in the history of business. Its simple and precise rule is the core reason as to why employees are self-driven to work passionately, each striving to provide the finest of customer service. Thus, today, Nordstrom stands solely as a company that has succeeded in exemplifying the relationship between employee empowerment and excellent customer service. Unlike Target, it has strongly managed to convince Canadians, with its exceptional, high-quality services and exclusive taste of products, stocked in abundance. Therefore, the purpose of this essay is to analyze three business strategies implemented by Nordstrom, to outcompete its rivals. The first concept is, Nordstrom’s ability to incredibly exhibit soaring levels of social responsibility, leading to its astonishing achievement. The second concept is Nordstrom’s immense investment in technology to serve customers better. Lastly, the third concept is the ability for Nordstrom to impressively conduct employee empowerment. “Issue 1. Social Responsibility in relation to stakeholders” Social responsibility is the obligation a business has to its stakeholders. Stakeholders include: customers, employees,

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