Analysis Of The Article ' If Animals Could Speak '

One of the most influential advertisements that is frequently shown on television that use these three appeals is the American Society for the Prevention of Cruelty to Animals (ASPCA) commercials that urge viewers to help the organizations by adopting an animal in need, by donating money, by volunteering their time, or a combination thereof. In order to convey their message, these television advertisements use ethos to establish credibility. One of the ways in which credibility can be established is through the use of a celebrity (Johnson, 2011). "Ethos is the appeal of a speaker's/actor's character or authority, such as the use of local celebrities or the business owner/employees in a company's advertising" (Johnson, 2011). Musician Sarah McLaughlin helps to promote the ASPCA's mission (ASPCA Commercial, 2008). Sarah McLaughlin is seen as a credible celebrity. Her image as a credible source is further enhanced through the introduction of a canine companion, a golden retriever. In addition to having McLaughlin as a spokesperson for the ASPCA, the organization itself is a credible source. Established

Two techniques in particular are ethos and plain folks. Ethos focuses on the emotional reaction to a piece and how well the ethos is displayed determines the effect it has on others. The impression lasting is what makes it so powerful. This lasting impression is carried on by the technique called plain folks. This is incorporated by a normal woman helping these animals and this gives us the impression that we can help just as she has. This also emphasizes a lasting impression. This campaign connects to everyday values by connecting the emotion to our own lives and showing how it affects our lives. It is stated that in animal abuse cases, “64.5 percent (1,212) involved dogs.” (CNN 1). The commercial makes change

First of all, the commercial has accomplished successfully of building its ethos (credibility). The ad is made by ASPCA (American Society for the Prevention of Cruelty to Animals), a non-profit organization that receives monthly donations for saving animals from being abused or ignored. (Wikipedia) From ASPCA’s website, you can find its organizational structures, annual financial statements, policies and positions, etc. It provides a transparent way to process and broadcast organization resources. By doing this, for a person who is trying to donate, he/she can make sure the money is spent for a good reason.

The advertisement by WWF uses rhetorical strategies such as an establishment of ethos, and an appeal to logos and pathos. WWF establishes ethos by being a world wildlife program who “is at work in more than 40 countries...and collaborating with governments and coastal communities,” which demonstrates their credibility. They appeal to logos by offering statistics such as that “ten million people in sub-Saharan Africa make a living fishing,” and that the “number of fish in their waters has declined by 50 percent.” By offering these concrete numbers and statistics, WWF establishes a logical advertisement. Pathos is appealed by this advertisement by including phrases such as “Protecting the Future of Nature”, “protect marine populations,” and “ensure

ASPCA uses fear to get to people's emotions to make them want to adopt a dog or a puppy. Also the ASPCA makes people want to help the dogs or puppies that could possible be put down. Another thing is people like to save animals for a living. In the ASPCA commercial, featuring Sarah McLachlan she uses fear to appeal to people’s emotions to make them feel bad about the poor and upsetting puppies in the ASPCA.

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

From start to finish in this commercial, there are video clips of poor and defenseless animals; some are in cages or in the arms of someone saving them. Some have lost an eye, cannot walk, or are extremely underweight. The only healthy looking animal seen in the commercial is a golden retriever that is lying next to McLachlan while she explains how the audience can help and be an “angel” to the animals by donating money to their cause. When the audience sees the golden retriever it looks very cheerful and upbeat to demonstrate how happy one of the potential pets could be once safe and given all of the medical needs it needs. This creates a feeling of hope and almost

Throughout our lives we have most likely witnessed hundreds of commercials that try to persuade us to donate money. A great amount of advertisements exist to persuade their audiences to donate to a specific organization our cause. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The ASPCA has many different campaign commercials that all have a singular purpose. The ASPCA announcement featuring Sarah Mclachlan that vividly portrays images of many different animals, is probably the most well known of all of the ASPCA commercials.

Advertisers know that in order to stand out they have to be visibly eye catching. The ASPCA knows this and use it to their full advantage. The ASPCA gets the majority of their money through donations and sponsors. ASPCA also knows that they are not the only charity out there trying to save animals. In order to be relevant they know they have to use Aristotle’s Theory of Persuasion to appeal not

The Humane Society of the United States, HSUS, has released many commercials to show the terrible conditions that some animals are subject to live in. These commercials also promote the need for people to adopt from shelters, and give these animals a second chance at a better life. This commercial in particular shows singer, and 3rd place contestant on “The Voice”, Christina Grimmie, playing the piano, and singing her version of Bonnie Tyler’s “Holding Out for a Hero”. As she sings, many pictures and videos of animals being rescued from their terrible conditions play on a screen behind her. This commercial definitely pulls on the heart strings of animal-lovers by using the rhetoric devices of ethos, pathos, and logos in a very subtle, yet precise way.

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

In Peter Singer’s article All Animals Are Equal (Winston 29-36), Singer talks about the point of view Jeremy Bentham had on the capacity to suffer, going into Bentham’s idea on what humans would do with non-human animals in order to satisfy our taste for their flesh. That in order to have meat products on the table at an affordable price to the population of that area, we must treat non-human animals like machines, enclosing them in unsuitable conditions for their entire life (p. 33).

The early Greek physicians-scientists Aristotle and Erasistratus were some of the first people to test on animals. Galen a Greek physician conducted animal experiments to advance the understanding of anatomy, physiology, pathology, and pharmacology. Ibn Zuhr a physician from the twelfth century tested surgical procedures on animals before performing them on human patients.