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Analysis Of The Article 'Proteus' By Sammy Soshi

Satisfactory Essays

In the article, Sammy Soshi has been tasked with selecting a new name for Soshi Sumshin Ltd’s electronics department. Sammy has determined there are three different alternatives. The first option is to keep the family name, Sumshin. The second alternative is to buy out a preexisting American brand, Monarch that sold radios in the 1940s. The last possibility is to create a new name. I would recommend going with the new name Proteus. I believe it is smart for Sammy to go with the new name because it is a new product to the American people. First of all, Proteus is a neutral name and easier for Americans to pronounce than Sumshin. Also, Soshi is too similar to sushi; people may mistake it for the Japanese dish. I think going with Monarch would

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