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Analysis Of The Best Consumer Digital Bank

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Banamex

Banamex is the second largest bank in Mexico and was named the best consumer digital bank in 2015 by Global Finance. Banamex serves over 21 million customers at over 1700 branches and around 5,000 ATM’s in Mexico and the United States.

Banamex was founded in 1884 when the Banco Nacional Mexicano and the Banco Mercantil Mexicano merged. These two banks had only been in business for two years when they decided to form Banamex. In 1926, the bank reorganized and became a financing bank. Over the next 46 years, Banamex introduced savings accounts (1929), personal credit lines (1958), credit cards (1968), and ATM banking (1972) to the Mexican market. From 1982 until 1991 Banamex was operated as a government owned national credit association. In 1991, Banamex restored its private control of the company and began to step into the groundbreaking idea of expanding private credit. Banamex along with many other private banks were very inexperienced in this area and they lacked regulation. This behavior over the next four years, combined with the devaluation of the Mexican peso, an increase in domestic rates, and a measurable economic recession caused Banamex to almost go into bankruptcy in late 1994. The Ernesto Zedillo administration stepped in with government funds that attracted shareholders to put new equity into Banamex This was achieved by the shareholders buying loans, that were in default, at a 2 to 1 ratio and in return they would receive

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