Analysis Of The Big Bang In The 1950's Advertising

After the post-war, the government set out to create jobs and rid communism. America was heading towards a capitalist society. At the time, the economy was booming and consumerism gave Americans a life of prosperity and leisure. Americans were able to purchase products only the wealthy could afford. Consumerism de-emphasized class difference and this created the middle class and the beginning of consumerism. The middle class is an important factor to the growth of the economy after the post war. However, the middle class is now fading away and the economy is starting to fall with it.

The new advertisements focused on creating unique slogan that consumers would remember and that cast products in an optimistic light (N.p. [Page 1]). By the 1880s, advertisement seems to take on a driving aspect of its own, and focused on the creation of “wants” and “needs” in the growing consumer population in order to create a market for certain items, clever businessmen would advertize products in careful language, designed to influence potential buyers into seeing the necessity of owing particular products. Economic effects on society, especially in Americans families, became apparent during the twentieth century. The place of women in the new economy was firmly cemented in the early decades of the twentieth century, with the rise of Progressivism and supply and demand economics (N.p. [Page #]). Progressive reformers and businessmen alike appealed to and propagated the idea of virtuous households, carrying a theme from the culture of sentimentalism in the 1850s that stressed the value of nuclear families with morally upright - if submissive - mothers. Many of the advertisements seen in this collection are clearly directed at women .The foundations of household economy were raised in the early twentieth century and during the World War I era. Home economy, in theory, allowed the housewife to make the most of finances, so that her family could purchase current

The advent of television also caused a great impact in the American society that brought huge changes in the economy. American families during the 1950s started to replace radios, newspapers, and magazines as the leading media entertainment with televisions. They became common for families to unite and watch TV shows at noon. “Television as a product itself influenced the economy, creating what quickly became an essential household item. By 1957, over 40 million TVs were in American households”. Fundamentally, television altered how Americans utilize their free time, but economically there was even a major impact. Businesses around the country started to use the TV for advertising and marketing to sell their products easier. TV commercials

The Roaring Twenties is known as an age of parties, jazz, and overspending. After World War I, the optimistic American people reacted by celebrating and overspending. They purchased new appliances such as cars, radios and refrigerators; they purchased luxury items like clothes and invested in stocks. Their new attitude towards the booming American economy was carefree, leading to a series of events. First the stock market crashed. Next, the banks failed. Then, companies laid off employees who were unable to make the payments on the items they purchased. Tariffs and droughts further complicated the situation. This decade became known as the Great Depression, because the economic setbacks impacted everyone and everything. But the question is “Why did Americans lose so much money in such a short period of time?” One answer is, the failing stock market. A second is unregulated banking systems which allowed for buying on margin. Third, the lifestyle following World War I was too materialistic. The Great Depression was caused by Americans failing to responsibly manage their money.

During the 1920s, America’s economy was terrible. The culture of the 1920s played a big role in causing the stock market crash of 1929. According to the The Roaring Twenties Bubble & Stock Market Crash article, it states “The 1920s marked a decade of increasing conveniences that were made available to the middle class. By and large Americans as a whole were weary of war and looking for a way to put the horrors of the last few years behind them. New products made chores around the home easier and resulted in increased leisure time”. This means the once expensive items were now affordable for middle class because of Americans buying things on credit. This method is described as buy now and pay later. But soon, more Americans used this paying

The use of credit to buy entertainment created an speculative bubble which finally burst in 1929 with the stock market crash and people “running on banks” desperate to get the money in their savings. This caused over 600 banks to close 6 days before the end of 1929. The banks only had so much money and once the money ran out, it was gone forever. One man, a janitor had $1000 saved up over 40 years and lost it all when he could not get to the bank in time. By 1933 some states had no banks open, 1000s of homes were foreclosed and 34% of americans had no source of income. The innovation of technology caused many people to buy on credit and when the people could not pay it back since all the banks were closed the economy was brought to a

There was a great boom in consumer goods. Ordinary people were encouraged through advertising and could now afford to buy goods like cars, refrigerators, radios, and among other luxuries that became necessities. These new inventions made home life easier for women and more enjoyable for men. Also, there was this “mass production” method to produce many consumer goods. Assembly lines like, Henry Ford’s factory. Production costs fell quickly, wages rose slowly, and prices remained constant. For example, in 1908 the average cost of the car was $850, but by 1925 that cost had dropped to $290. Many people invested their money into businesses. Some, bought stocks sold on the stock market, when companies did well, so did

During the 1920’s business was booming, many Americans were using credit cards to buy materials that they knew they could not pay back, businesses were producing products in an efficient manner, the cycle of debt was inevitable and electricity was being used in every American home. However, years later disaster strikes, on October 29 1929 Americas once healthy economy with a 4% unemployment rate suddenly spiraled out of control due to the stock market crash where billions of dollars were lost since many Americans wanted wealth and would go to any measure to achieve it which lead to careless investments and many investors raced to take their money out of the stock market as soon as it crashed. This unstable economy did

Television is an electronic telecommunication device that transmits pictures and sounds. Since its inception and release into society, the Television has grown to become extremely popular. The undying devotion to this medium has helped shape many aspects of human life. It has become a tool for education and entertainment. Businesses have found an efficient means to access the wider public through advertising. Advertising is a paid form of publicity aimed at a large audience by businesses with a view to increasing sales. Advertisements, unlike propaganda, have clearly stated sponsors. Through advertising, businesses can communicate with the user of their goods and services. The television allowed for the exponential expansion of advertisement. While older media is still used for advertising, Television’s ability to transmit moving picture and sound put it well above print media and radio (Messaris 2)

America had been a generally conservative nation with a population that avoided personal debt. However, this would all change during the decade known as “The Roaring Twenties.” This prosperous period embodied huge changes in the general lifestyle and culture of the American people as they embraced consumerism. However, during the 1920s the economy also faced numerous unfortunate events and unstable practices that would lead to one of the world’s worst economic crashes. There were many reasons for the economic downfall, including mass production and consumerism, excess credit and ‘playing’ the stock market, which led to the stock market crash in 1929.

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

When the citizens had bought all that they could buy, there was a decrease in demand. Suddenly, the industries had an excess of goods and no one to sell it to. At this point, the Fordney-McCumber Act began to cripple the economy of America. Other nations introduced high tariffs to boost their revenue and to spite the United States. Sadly for the United States, these high tariffs and low demand were instrumental in the depression that America experienced. When the stock market crashed on October 29th, 1929 or “Black Tuesday”, the united states, along with other nations were in economic turmoil and the widespread prosperity of the 1920s ended abruptly. The depression threatened people's jobs, savings, and even their homes and farms. During the heart of the depression, over one-quarter of the American population was out of work. For many Americans, these were extremely hard times. When Roosevelt was voted into office, he introduced the New Deal. While this plan tried to help the united states out of it’s isolationist rut, the second world war was the final solution. Mobilizing the economy for world war finally cured the depression. Millions of men and women joined the armed forces, and even larger numbers went to work in well-paying defence jobs.

Not all goods were rationed, nor was there a regulation against leisure time, which saw huge gains in consumer spending during and after the war. Industrialist saw the need for more housing, better or newer appliances, automobiles, and a host of other consumer driven goods fueled American consumerism. The need to consume was the death knell to the Great Depression. Soldiers who had seen the world came back with new ideas and innovations. Many wanted a better life now that they were home with their families.

Following the end of World War II, the American economy found its way out of depression. Wartime production aided the economy and spiked the country’s spending power. From the late 1940s, people have been accustomed to spending the money they have on everything they want and need. People then started to figure out and believe that this type of spending, consumerism, improved the economy. The items that were being bought were also different than they were before. “At war's end, the items people most desired included televisions, cars, washing machines, refrigerators, toasters, and vacuum cleaners: the machines that would help

Television sets were commercially available since the late 1920s but in very small quantities. Since then television had become a bit more common in houses or business institutions because of it’s purposes. Which are entertainment, and news. In the 1950s, television shaped public opinion among citizens. After the