Analysis Of The Bold Marketing Campaign And Analysis The Campaign With Two Categories Of Social Media

1579 WordsSep 1, 20157 Pages
Introduction This report will focus on Doritos "For the Bold" marketing campaign and analysis the campaign with two categories of social media: social communicating and social publishing. In addition to this report will consider on two norms for marketing campaign: grow sales and increase proximately customer. Doritos is one of the well-known distinguished tortilla brand, in United Kingdom Doritos is own by Walker Sacks ltd. and both companies are under a parent company PepsiCo Inc. The chosen marketing campaign is "It is for the Bold" which recently Doritos lunched. PepsiCo Inc. is a well know universal company which own many different kind of brands and products as known as "global consumer goods company" (PepsiCo Inc, 2015). In 2014. PepsiCo revenues in the savory snacks market in UK on 2013 was the most great profit, it reached to 1,823.6 millions it is overall value 41.3 of the market which makes PepsiCo become the lead in United Kingdom savory snacks market as owned 47.5% market share. PepsiCo is an aggressive brand owned Lay 's, Walkers, Doritos, Cheetos; these brands are good branding on snacks and have strong market position globally. Literature Review Doritos is one of the well-known distinguished tortilla brands for internationally under PepsiCo Inc, Doritos was produced since 1964 by Frito-Lay similarly own by PepsiCo Inc. In this essay will be focus on research and analysis the campaign "It is for the Bold" for the product Doritos corn chips into two

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