Analysis Of The Book ' From Good For Great : Why Some Companies Make The Leap And Others Don 't '

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In his book, “From Good to Great: Why some companies make the leap… and others don’t,” Jim Collins takes on the impressive challenge of identifying and evaluating the factors and variables that allow a small fraction of companies to make the transition from being just good to justifiably great. The term “great” is operationally defined by a number of criteria, including, financial performance exceeding the market average by several deviations over a sustained period of time. Collins and his research team use these criteria to thoroughly review the business literature, identify companies that met their determined criteria for being “great.” Then, these “great” companies were compared to their competitors and the features that separated the…show more content…
Collins begins by presenting the purpose for his writing as well as laying the foundational criteria that him and his research team used in selecting companies that met their subjective definition of “great.” Collins coins the phrase (and the title of his first chapter): “Good is the enemy of great.”
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don 't have great schools, principally because we have good schools. We don 't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life.”
Settling is a trap that so many of us fall into every day in our actions and thoughts. We are so willing to settle for things, even good things, that we miss out on the potential of great things. This principle far exceeds that of business and stretches to our leadership, our families, our relationships, our health, every aspect of our lives is at the danger of being good and telling us that it is ok to settle.
The most important factor in the selection process of companies was a period of sustained growth and success and that separated the companies from their specific market or industry average. The companies that were selected for were Abbott, Circuit City, Fannie Mae, Gillette,
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