Analysis Of The Book ' Half Price Books '

1940 Words Dec 5th, 2014 8 Pages
Half Price Books is a family-owned chain of new and used bookstores founded in 1972 in Dallas, Texas. The CEO of the company is Sharon Anderson Wright, daughter of Pat Anderson (cofounder of the firm), and It is a store that has survived the hardships and tribulations over the last decade in the book industry because of e-tailers like Amazon, e-readers and tablets, by diversifying and amplifying its products and preserving a comfortable in-store experience, while reducing fixed and variable costs and remaining debt-free as it continues growing and expanding beyond its 120 retail locations in 16 states.

The output market structure for this business is monopolistic competition, what means that it is in a market in which many firms produce similar goods or services but each maintains some independent control of its own price. As a business in monopolistic competition, Half Price Books competes with a large number of other bookstores in United States; it has a moderate price control because it tries to be different from other stores, offering a variety of products to their costumers in areas where they will feel satisfied and pleased.

In 1972 when the founders of Half Price Books started their business in the book industry, it was not highly complicated to enter because as today, it was a monopolistic competition market, and there were not many bookstores back then, theirs was an original concept because the founders, Pat Anderson and Ken Gjemere wanted to make sure there…
Open Document