Roaring Dragon Hotel Keerthi Thatavarthy Sullivan University MGT 510 Executive Summary: This proposal provides the history of Roaring Dragon Hotel (RDH) and consequences faced by Hotel International Management and RDH employees to sustain in competitive business environment. It is one of the original three-star hotels in southwest China and a state owned enterprise (Grainger, 2008). Failure to recognize cultural norms and the relationship between employees, customers, and contractors will result in dramatic failure of modernization and an effective business plan (Grainger, 2008). Introduction: RDH is a state owned enterprise located in southwest China by Hotel International (HI), a global hotelier (Grainger, 2008). The China state government was concerned about the hotel future, and then the management control was handed over to Hotel International (HI). Hotel business should undergo necessary changes periodically to sustain in the dynamic business market environment. In this change Process for any organization human aspect i.e. employees play a vital role. It implemented change in process to adopt modern day business culture for being competitive in the market. Background: Roaring Dragon Hotel is a hospitality establishment that is owned by the state (Granger, 2008). The hotel was fairly successful in the planned economy era. However, the hotel
Amber Inn & Suite, Inc. was built in 1979 and is composed of 250 hotels chain empire of which each consisting an average of 120 exquisite guest rooms or suite units. The profits are $422.6 million and deficits of $15.7 million. The Amber Inns & Suite have total of 30,000 rooms. The Company’s objective is to cater mainly to professional clienteles that are traveling with fabulous guest rooms at an economical price. Amber Inn & Suites, Inc. is located in areas amid ten western and Rocky Mountain States with two hundred fifty numerous property hotel chains. In most cases, each property is made up of one hundred twenty single guest rooms or suite units. Amber Inn & Suites Inc. positions its properties on prime areas such as major
The story begins with the description of a deep night and two men bent by their lonely fire. These men are speaking about a strange, mysterious creature, which seems to ruin everything on its way. They are talking about a dreadful dragon, which is described with much detail: “This dragon, they say his eyes are fire. His breath a white gas; you can see him bum across the dark lands”, “Passing, the black brunt of its shoulder smashed the remaining horse and rider a hundred feet against the side of a boulder, wailing, wailing, the dragon shrieking, the fire all about, around, under it, a pink, yellow, orange sun-fire with
is one of Canada’s top hoteliers in the mid-market, owning interests in 16 hotels in Canada and the United States. Furthermore NGI is in ownership of 2,200 rooms in 17 hotels across Canada and the United States. The Company is expert in all facets of the hotel business, from marketing to building to management. Focused on creating the best return and value for all stakeholders, Northampton’s market-sensitive strategy is to acquire or build hotels that provide great value and superior accommodation. Gratefully, NGI excels in this sector by offering services that exceed expectations while still posting industry-leading margins. Besides acquiring and developing undervalued and underutilized hotel assets, NGI also provides superior overnight accommodations at mid-market prices. This has been done through aggressive marketing, re-branding and ongoing hotel upgrades.
In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.
This proposal is about the Roaring Dragon Hotel (RDH). It has a detailed description about the problem and the causes faced by RDH during the change it needed to undergo which was imposed by the government in 2001. The responsibility to change RDH economic environment to market economy was given to HI management. However, the change process introduced by HI led to the further degradation of the establishment process. So, this proposal discuss the points which were misleaded by the management and which completely converted the profit making company to a loss making company.
hotel company, its initial exponential growth followed by a rapid decline in 1999 due to various
This team will support all of HHC's core businesses and work closely with hotel ownership and management groups to achieve its stated goals.
At the end of this proposal recommendations were provided to help any business that is in similar situation as Roaring Dragon Hotel was to help to gain back its reputation and survive the current market.
The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf
Roaring Dragon Hotel was a state owned enterprise (SOE) and one of the original 3-star hotels in South-West China
The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)
(c) develop his operation so that it drives the long-term strategy of the hotel. (10 marks)
Competitive Analysis – During the competitive analysis the business analyst will analyze the hotel market and performance of all the hotels within a 50 to 100-mile range of the Golden Dragon Hotel, to study and set room prices during the various seasons in the year. This will allow the Golden Dragon Hotel to not only be priced with other hotels competitively, but to also know the pulse of the market so that they neither drop prices when not necessary nor have prices too high when competitors are cheap. The hotel will be able to look at operating the hotel so that it is profitable year-round instead of imply during one season.
As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business
In addition, with Singapore being a well-established hub for various sectors such as the finance and medicine, business travel in Asia has seen an increase by 20% compared to 2009 (Channel News Asia, 2010). With a rebound in Asian business travel, hotel occupancy in July hit a high of 90% an increase of 10.2% from 2009 and hotel room revenue grew 37.2% (The Business Times, 2010). Being the “Best Business Hotel in the World, Asia-Pacific and Singapore” as awarded by Business Traveller (Shangri-La, 2010), the surge in business travels is definitely advantageous to Shangri-La.