Analysis Of The Book ' The Google '

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

“Is Google Making Us Stupid” by Nicolas Carr, argues that using the internet to read is less thought inciting then reading books. Carr has focused on the various claims that support the argument above. The writer claims that the Internet causes lack of concentration as it is full of ads, hyperlinks, and other media which is meant to distract us. This he gives the example of someone reading the latest headlines in a newspaper site when suddenly a new e-mail messages announces its arrival with a tone of some sort. He says that the “The result is to scatter our attention and diffuse our concentration.” The next claim he makes is that the way we read on the Internet is changing how we use our brains to think; therefore making us less contemplative. Carr mentions Maryanne Wolf who works as a developmental psychologist at Tufts University. Wolf believes that when we read online we become “mere decoders of information”. I believe that Carr uses this example to give the illusion that when we read online we don’t truly gain knowledge but instead we just gather more information.

For over fifteen years, Google has placed countless amounts of information right at the fingertips of people all around the world. With this vast amount of information that Google provides, the opportunity to expand our intellect is very prominent. However, many believe that Google is actually hindering our intellect. In Nicholas Carr’s, Is Google Making Us Stupid, Carr evaluates the effect Google has on learning and acquiring knowledge, and argues that Google is, in fact, hindering our intellect. Google is making us stupid by replacing our own knowledge with an “artificial intelligence,” creates almost a self pride on various issues, and takes away from the value of opening your mind to reading a good book.

Nicholas Carr’s “Is Google Making Us Stupid” questions the motif of technology and if it is making us smarter or if it has made us so dependent on technology and its facility to do things that we are losing our own ability. Carr asserts “my mind expects to take in information the way the net distributes it: in a swiftly moving stream of particles… The more they use the web, the more they have to fight to stay focused on long pieces of writing,” to emphasize the detriments technology has created and its constant environment of perpetual interference. Though because of technology, and the internet, people have become more efficient and are able to attain information faster. Carr concludes that some people tend to forget is that information is not knowledge, that knowledge is the transfer for short memory to long term memory, and the problem is that people tend to take in too much too fast, and overload the short term memory with constant new information and push out other short term memory to make room. But

Nicholas Carr’s Is Google Making Us Stupid? is a great overview of the impact the internet is having on his, and others; life, brain, and habits. The old days of having to research a subject for hours to fully understand it is long gone. Having such a powerful tool available at any time can be a good and bad thing wrapped up in the same package. Home computer and smartphone ownership has been on a steady rise over the last couple decades, therefore, having information available at all times is hard to resist. Having answers instantly with a couple clicks on a keyboard can be valuable, but only to the extent that the information received is true. The impatience with having to spend time researching for the correct answer is ever growing to the point that any type of patience is a dying art. Retrieving information on a device is easier, but over time, can also disrupt the brains process of storing information long-term.

Nicolas Carr’s “Is Google Making Us Stupid” examines the way the internet’s instant information is shaping the way we process and retrieve information. Rather than gaining knowledge through many grueling hours of research at the library reading through every book that may or may not give you information, now a simple click on a website or link can produce information in seconds. With an instant gratification of retrieving information, over time, patience with reading long, drawn out research material is diminished. “I get fidgety, lose the thread, begin looking for something else to do…. The deep reading that used to come naturally has become a struggle.” (Carr, 1)

Nicholas Carr is an American writer who published many articles about culture, business and technology. In his article "is google making us stupid" he complains about google is doing the work for us instead of the mind which causes many problems in people life and behavior such as, it changes our thinking, it changes our reading until it becomes a struggle and it changes people's mental habits. He distinguishes with the computer in the scene instead the robotic human and appears to propose that the internet is going to cause us to become more machine-like than machines

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Google’s mission is to organize the world’s information and make it universally accessible and useful. Google has long held a very human-centric point-of-view, and their mission statement reflects their dedication to user experience in their promise to “provide the most relevant and useful search results…independent of financial incentives.” To date, Google has four major areas of focus: establishing and improving web search capabilities, development of innovative search domains, grow through advertisement, and create relevant software applications. Our objective of this case study is to apply learned concepts by examining some of the issues that Google will face going forward and proposing alternative actions for a sustained competitive advantage.

Not many people know that Google started out as BackRub, not the relaxing kind that you get at a spa. The idea for BackRub came from Larry Page looking for a topic to do his doctoral thesis on. Page decided to try and reverse engineer the World Wide Web for his thesis. Little did they know that were on the way to creating one best “Good to Great” companies of this century.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

As with its technology, Google has selected to ignore standard wisdom in designing its business. Google started with seed money from angel investors and brought together two venture capital firms that are competing to fund its first equity round. When the dotcom boom exploded, its competitors spent millions of dollars on marketing campaigns to “build brand,” but Google focused instead in quietly building a better search engine. The word rapidly extended from one satisfied use to another. With its google.com site where it has enhanced search technology and high volume of traffic, managers at Google recognized search services and advertising as two initial opportunities for generating revenue

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”