Analysis Of The Commercial District Of Ss15 Essay

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

According to a survey conducted in Shanghai shows that 24% of those aged 41-50 years old and between 20 -30 years old there is 18% people often go to sip a coffee. Therefore, The Coffee Club target market will be people working in offices and university students and faculty.

According to (Said, 2011), people frequencies café nowadays to communicate, socialize, looking for public spaces and (Desai, May 2011) sates that people going to café for work purpose. Urbanization and gentrification changes the function of traditional café to modern café that more friendly (Cohen, September 3, 2014).

Every human being having to start the morning with a cup of coffee or tea with hot and delicious breakfast, and mid-morning or afternoon. The great hot coffee or tea is sharing with family, friends and co-workers. Some people are like to drink coffees or teas as taste bold to medium and mild with any types of products. In 19th centuries to now, there are so many food businesses open in the market such as coffee stores, food restaurants, retail grocery stores and food industries. There are different country’s coffees or teas with flavors find in the coffee or cafe stores. The coffee businesses are open such as Starbucks coffee, Dunkin Donut, McDonald, Panera, Caribou café etc. All these coffee businesses have the own corporate stores,

According to the researched the demographics of City of La Verne. According to the 2012 statistical summary of City of La Verne (ci.la-verne.ca.us), population was 31,461, which means it is a very small and private town with a very small population. The median age was 43.1, which indicates the population consists of senior people. Besides, there were 11,366 households and median household income was 73,541, which was higher than average household income in Los Angeles County. Therefore, a lot of residents have more time and money to enjoy coffee in store. Meanwhile, students from University of La Verne are very important parts of the target customers, because young college students love to hang out with peers and enjoy coffee. Some of the students also enjoy sitting in store drinking coffee while doing their homework and stuffs

Al-Frasco Coffee is a small coffee shop which started its business in 2011 in Melbourne. It caters high quality coffee and few dishes together with its location overseeing Yarra River gives an ambience that makes it attractive to our customers. It has also pride itself in having a highly efficient and friendly staff offering customer services to their patrons at the highest level possible. It is expected that it should become the most favorite place for young and old alike to escape from the daily stresses of work and household activities and be a convenient location for friends to meet or a meeting point for business person. Also, it will endeavor to attract students from Victoria University, which is close to our coffee house. Importantly,

The first commercial I chose is from Sweden, and aimed at a Swedish audience, however aside from statistics, the information given to us could be presented anywhere in the world. The commercial begins showing an obviously European hillside with grazing sheep and then cuts to a quaint pub at twilight, soft light from the big windows glowing orange against the blue tint of the nighttime scene, a slow piano melody is heard in the background. The narrator’s voice starts speaking, in a thick cockney accent saying” For six generations, the house of Taman has created an exceptionally smooth experience” the scene cuts to the inside of this cozy pub. All the patrons are dressed in sweaters with scarfs and there is a civil, almost idyllic look to everyone. There is a fire in the fireplace, everyone is smiling and everyone is holding a drink and saying hi to

It is important to explain first of all who are the stakeholders. They are the groups of people interested in a particular business organisation. They can be separated into internal, external stakeholders and connected stakeholders.. The internal stakeholders are the employees of an organisation as well as the managers.. Connected stakeholders are the retailers, distributors, customers, suppliers. External stakeholders are the government, the press as well as the pressure groups and local communities. The whole society can also be classified as an external stakeholder. The key stakeholders for the company are employees, competitors, environmental issues, government, suppliers, media, customers, financial institutions, shareholders and local communities.

The six customers who entered were repeat purchasers, meaning they purchased from this café before. This assumption was made because these customers knew what they wanted before they ordered and they knew where they wanted to sit. Two of the customers brought reading material and one student had a lap top. All customers appeared comfortable in this social setting and changed their behaviours to suit the calm, relaxing environment. My observation has led me to group the customers as follows: 1) Exuberant Students – young, fashionable and energetic students who perhaps think of coffee as a fashion statement or who enjoy sugar rushes, 2) Working Class Drinkers – employees who drink coffee to escape the world of work and 3) Indulgers – individuals who drink coffee because of the pleasure derived or those who seek caffeine fixes.

Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are

Opening The Coffee Club Restaurant in Malaysia especially in Kuala Lumpur, the heart of Malaysia, will be different from the Australian Coffee Club Restaurant. There are many things that Coffee Club Australia need to think of before planning to open up a Coffee Club Restaurant in Malaysia. The area that they need to focus on before penetrating into Malaysia are from the analysis of the external environment factors, SWOT analysis, marketing mix strategies and also the segmentation.

This is essay is on Starbucks which are coffee shops that have a 33% share of the American coffee market. It covers its Canadian and international history. It also goes over the customer age statistics and Starbucks’ techniques to bring in more customers from those age groups. And lastly, it explains some of the health effects its drinks have on its consumers. Starbucks was first opened in Seattle by two teachers and a writer.

According to a study by Market Force Information, there is still considerable room for growth in the coffee house and snack chain industries. In a recent survey, data shows most consumers visit a coffee shop around once a week, with 70% reporting that they go to coffeehouses or snack restaurants less than five times a month. Many reported that they use time at a coffee or snack restaurant to reflect, or as an escape. That, paired with the fact that just 4% of consumers reported trying a new coffeehouse or snack restaurant in the last 30 days, indicates big room for growth for chains.

The demand for coffee shops is born from the increased number of individuals seeking coffee brewed outside of the home. This creates a larger market for coffee shops. An increased amount of people are starting their mornings off by purchasing breakfast and a cup of coffee away from home (Tuttle 2014), more people are enjoying gourmet coffee (NCA National Coffee Drinking Trends 2015 Infographic), and younger generations are demanding more coffee and coffee drinks from coffee shops (Tuttle 2014, S&D Coffee and Tea inc. 2014, Statista 2015). Coffee shops must compete with at home coffee, work place coffee, and teas for the caffeinated beverage markets (LN 2015). Demand for coffee within different markets varies, and provides competition for coffee shops. Single cup coffee makers, increasingly qualitative instant coffees, and gourmet beans are all sources of competition that could satisfy the demand for coffee. However, coffee shops are becoming more ingrained in social

This is one of the benefits that make Starbucks as a successful coffee store in Indonesia. Starbucks also create a strong image for a modern and trendy coffee drinker for their customers. This is the reason not only mature men will purchase the product, but also women and even younger generation. The price for Starbucks are quite expensive than the competitor. The environment of the store is cozy, relaxing working environment with calm colors decoration, and using wood material with simple style as their furniture decoration to create a minimalist natural.