Analysis Of The Competing Forms For Bsnl

1369 WordsMar 12, 20156 Pages
COMPETITOR ANALYSIS An analysis of the competing forms for BSNL is essential to learn more about the industry performance, and only after learning about the industry will we be able to gauge whether the problems faced by BSNL can be internally managed or are market pervasive. We’ll be looking at its 5 major players here: MTNL, Tata Communications, Bharti Airtel, Idea Cellular, Reliance Communication. We start by looking at the truncated P&Ls of BSNL’s Industry Peers to get an idea how they have been maintaining their structures in absolute terms. P&L COMPARISON M T N L Tata Comm Bharti Airtel Idea Cellular Rel. Comm. Sales Turnover 3,391.74 4,376.40 49,918.50 26,110.40 12,409.00 Other Income 12,016.60 680.17 853.4 293.03 1,910.00 Total Income 15,408.30 5,056.57 50,771.90 26,403.40 14,319.00 Other Manufacturing Expenses 655.02 2,043.76 16,137.40 13,306.70 6,798.00 Employee Cost 2,892.99 640.81 1,648.10 1,161.01 286 Selling and Administration Expenses 229.11 475.42 10,448.30 1,901.10 1,057.00 Profit before Interest, Depreciation & Tax 10,878.60 1,543.22 16,945.10 7,557.53 3,086.00 Interest & Financial Charges 1,390.57 59.51 1,336.40 859 1,796.00 Profit before Depreciation & Tax 9,488.05 1,483.71 15,608.70 6,698.53 1,290.00 Depreciation 1,165.74 680.23 7,231.30 4,093.24 2,048.00 Profit Before Tax 8,322.31 803.48 8,377.40 2,605.29 -758 Tax 497.18 261.05 1,777.20 915.98 -1,488.00 Profit After Tax 7,825.13 542.43 6,600.20 1,689.31 730 As we have mentioned in the teaching

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