Analysis Of The Croatian Market In Croatia

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Tatjana Medic, a student of the University of Economics in Ljubljana, hereby confirms to be the author of this specialisation thesis written under the guidence of Professor Tone Hrastelj. Pursuant to 1st paragraph of the 21st article of the Law of the author and legal rights I give the University of Economics in Ljubljana the right to use and publish this thesis.

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

The Bosnian Genocide want not very good life to live. The country of Yugoslavia was formed in the year of 1929. The population of Bosnia is about 3.8 million people. Muslims represented the largest single population group by 1931. They were described as fundamentalists by the Serbs. The social federal republic of Yugoslavia was led by the Dictator Gossip Brazito.Three of the major groups in Yugoslavia were the Serbs, Croats, and the Slovenes. The Croatians were under the French and Austro Hungarian control and were predominantly Catholic. They made up about 12% of the population. The slovenians were under the control of Austro- Hungarian and were also Catholic. The Serbs were under Ottoman control and were of the Eastern Orthodox religion.

They both gained independence from Yugoslavia, following ethnicity disputes. They neighbor one another with roughly the same population. Both states have similar climates and terrains, with the same geographical location. However, they have a stark contrast in the way their political systems function. In relation to freedom in the country Croatia is considered free and scored 87*. While Bosnia and Herzegovina is only partly-free and received a score of 57*. Croatia scored a 1** for political rights, a 2** in civil liberties, and a freedom rating of 1.5**. Bosnia and Herzegovina received a 4** for political rights, a 3** for civil liberties, and a freedom rating of 3.5**. Croatia was ranked 50/168*** and received a score of 51/100*** for corruption perception. Bosnia and Herzegovina ranked 76//168*** and received a score of 38/100*** also for corruption perception. Croatia’s GDP per capita is about $21,635.10 USD, while Bosnia and Herzegovina’s GDP is roughly $10,426.90 USD. These differences illustrate the effects of an effective political system, while comparing two similar

With a long stemming past of ethnic conflict within Yugoslavia, the country at long last disassembled over what historians would argue was “The bloodiest war in Europe since World War II” (Multi-Ethnic Conflict: Yugoslavia.). Yugoslavia was a country composed of six republics- The socialist republic of Croatia, Macedonia, Montenegro, Bosnia-Herzegovina, Serbia, and Slovenia. The country was created after world war one in 1929 and was under the control of the Soviet Union up until 1991 when the Soviet Union broke apart. With the fall of the Soviet Union came the inevitable turmoil, violence and destruction within Yugoslavia- the country began to fall apart. Ethnic conflict had been the root of war and violence through out numerous countries all around the world for centuries. The ethnic conflict of Yugoslavia was caused by differences in religion and ethnicity, different perspectives on government and politics, and disagreements over territory. Yugoslavia was just far too small for the different nationalities and government structures within it.

There are a variety of elements to consider when entering any of these three environments, both at the macro level of the European Union (EU) and the meso level of the individual national context. An MNC penetrating the EU is required to take the common legislation across the countries into account while also still adapting the norms and laws of the individual national contexts in the EU.

2. In 1989 Slobodan Milosevic came to power in the Socialist Republic of Serbia, then one of six republics that made up the federation of Yugoslavia, on a platform that aggravated the ethnic tension in the region.1 In 1991 three of the six republics declared independence from Yugoslavia, followed by a fourth in 1992.2 Milosevic launched military campaigns and when the fighting ceased in 1995. The two remaining republics, Serbia and Montenegro, formed the Federal Republic of Yugoslavia.3 In 1997, Serbia began a brutal campaign that involved the massacre of hundreds of civilians, mostly ethnic Albanians, in the region of Kosovo.4 Milosevic was ousted in 2000 and the nation was once again reorganized in 2003.5 In 2006, Montenegro seceded, followed by Kosovo in 2008; a declaration Serbia refuses to acknowledge.6

Despite the fact that the management of Martinez Company conduct a series of research regarding the different market entry strategies into German markets which ended with the solution of acquiring a company from THA, a market selection can not rely only on information based on secondary sources. There are always certain information that can only be found when visiting the potential marketplace (distributors, suppliers, the existing management and employees).

The political leaders of the country blame the defects in the constitution and the ineffectiveness of the government on the influence of international actors. Even more appalling, the obstacle to political entry for citizens of non-Bosnian-Croatian-Serbian origin is one of the few issues that the nationalist officials of the two entities actually do agree upon. The main reason for this is based on the fact that the current political system is financially beneficial for politicians and extremely sensitive to corruption. Where the Bosnian civilians are suffering from underemployment and low wages, the officials make relatively ridiculous high wages.

The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions heavily influence the firm’s other marketing-mix decisions. Company can enter International Market with many ways, some of them are as follows:

Corruption during the 1990’s increased and expanded with the developments of the Russian Mafia. “Many Russians believed that the unbridled pursuit of individual interests during the 1990s gave rise to

Almost all to some extent have the Roman Catholic church involved in their lives. The political way of life in Croatia is a democratic republic, and it also has a parliamentary government that was based off of the constitution they had written and established in 1990. They elect a president who can run for five years and serve two terms, and he elects a prime minister. There are 152 members of parliament, which is composed of “a House of Representatives and a House of Countries.” (“Croatia”). The political parties range up to thirteen, but there is a more dominant party called the Hrvatska Demokratska Zajednica shortened to HDZ, which translates to Croatian Democratic Union. It has been supported the most since 1991. The art of Croatia ranges from music, theatre, ballet, film production, and fine arts. The fine arts had many different types of art rise up throughout the centuries, but the more current and modern art was with creative freedom with artitecture. Another form of the arts is the music and folk art, which is well-known and part of the Croatian national identity” (“Croatia”). Literature was also evolved as time went on and currently focuses more toward prose and essays written, and many authors becoming well-known for their work. Customs in Croatia include how they greet each other in their

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

Such a form of operations is especially appropriate for a company that has expanded its activity across the domestic borders within the EU. This structure also allows the company’s management to have greater control over the company’s actions and therefore prevents the issues discussed earlier in the paper. Moreover, it basically reorganizes the company into a much more flexible nature allowing the company’s subsidiaries to take advantage of the occurring opportunities with a greater authority. Yet the flexible nature of the company allows the top management to fully monitor the activities of the subsidiaries