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Analysis Of The Cult You Re In By Kalle Lasn

Decent Essays

Culture

There are many of us that can identify with the idea of “counter-culture.” Through all generations in all walks of life, there existed or will exist a trend that someone will negatively criticize, whether it be cool clothes or the popularity of the fidget spinner. In her work, The Cult You’re in, Kalle Lasn establishes her own definition of the term pop culture by comparing some simple everyday activities to those of cults, manifesting themselves into our routine through the similar manipulative rhetoric.
Lasn opens with a story. Essentially, a brief life story of a young individual just out of college. He defines both seemingly unattainable dreams as well as the simple lifestyle and adventures someone at this age may be imagining …show more content…

These are all brands that, often, many people are aware of. By consistently introducing these brands, thirty repetitions roughly, Lasn is reminding us about how much control people don’t have in their lives, as they will always be affected by companies, other people, or products. Consumption. It is these aspects of life that Lasn finds to be the culprit of this cultish behavior. Another specific instance includes a subtle swapping of pronoun use through the middle of the narrative. The piece takes place in the second person. Lasn makes statements such as, “...jolts you out of a scary dream”. “You didn’t get into Harvard”. This use makes the reader feel like the burden is on them. I, as the reader, am contributing to the problem of this universal cult. Then, the narrative shifts into a self-aware assessment of the society, explicitly stating that it is, in fact, a cult. Interestingly, pronoun use shifts from the second person into the first person. It is possible that Lasn is attempting to incorporate himself into this narrative. The scheme of this issue lies beyond the individual. Even though others can label this activity as cultish behavior and even imagine ways to counter it, alas, they still follow through with it. No one, not even a preacher for the nonbelievers, can escape the grasp of the culture they were born

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