Analysis Of The Day Running And Management Of Trinity Lodge Essay

They must provide owners with a reasonable return on investment, keep guest satisfied and returning, and keep employees happy. This may seem easy, but because there are so many interpersonal transactions and because hotels are open every day, all day, the complexities of operating become challenge that the general manager must face and overcome. The GM not only focuses on leading and operating the hotel departments but also on aspects of the infrastructure, from room atmosphere to security (Walker, 2013).

See Chapter 1, Exhibit 01: Strategic management consists of the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages:

Question 5. TCO 5. Discuss the primary duties of the Director of Food and Beverage. Why is this position so critical in a full-service hotel?

To start with, we must first understand what a managerial strategy means and how we can apply the appropriately.

It is the execution of strategies and policies through programs, budgets and procedures to reach its goals. In this process plans are assigned, costs are allocated to tasks for better measurement of return on investment. The firm’s resources are used and a detailed system is given on how to perform specific jobs. This strategy turns strategies into concrete results and helps implement changes that are documented for future references. It also provides good measurements of projects with a time frame. It gives employees a clear step by step on how to perform their day-to-day tasks that will improve overall efficiency and sets the tone for quality work in all levels of management.

Creating groups and teams with an organisation can be a highly successful way for managers to control their workforce as groups tend to form their own cultures and ‘norms’ (Coghlan) and if management can influence a group to develop positive ‘rules’ and to accept the organisational approach implemented, then they have gained control over that set group of workers. Also, by allowing workers to work within their chosen groups, the social needs of the group can be more easily met and therefore, hopefully, lead to greater efficiency. This approach could work well for Junction Hotel as there are already apparent groups formed and by allowing them to work together, greater efficiency could be the outcome.

The competitive strategy of two companies are incomparable in many different levels. In most cases, one organization can provide a service at a lower cost whereas another organization can provide the same services at a higher cost. Business processes such strategy development, product development, systems to produce goods and services, and order fulfillment are imperative in a competitive market place. Thus, with the right business processes; organizations such as Midas can strive towards improved operating efficiencies.

A competitive strategy, or business-level strategy, is the way a business used to successfully enter and penetrate into a market (Eastwood et al, 2006), and also, to succeed in this chosen market against its competitors (Johnson et al, 2014). A company needs to develop and apply appropriate strategy to help the company to generate distinctive competences (David, 2007). Compared with the strategies implemented in other levels of operation, competitive strategy is more focused on the competition against other competitors and strategic choices to better attain market share (Harrison and St. John, 2009). According to

Dating back to 1228, Ashford Castle in Ireland is a five-star hotel that is ranked fourth on the list of the best hotels in Europe, and the top-ranked hotel in Ireland. The lavish hotel sits on 350 acres on the shores of Lough Corrib in County Mayo and offers the most luxurious rooms, amenities, and dining options. Business Insider takes a look at the opulent hotel - and why it's the best place to feel like

The strategic management process is based on the belief that businesses should continually monitor internal and external events so timely changes can be made. To survive, firms must be able to identify and adapt to change. This involves timely planning, directing, organizing and controlling of the strategy-related decisions and actions of the firm (Camerer, 195-219).

The strategic management is actually defined as the process in which an organization actually formats and also implements the plans which espouse the objectives and goals of that organization (Diana Wicks, 2011). The process of the strategic management is continuous and it changes with the evolution of the organizational goals and objectives.

The Operations Director who is responsible for ensuring the smooth operation of the restaurant works directly under the CEO. The next position in the chain is the Multi Unit Manager – he is responsible for managing the different branches of Deek Duke. The Multi Unit Manager gets his feedback from the Head Managers at each branch. The head manager’s duty in each branch covers everything from planning, decision-making, marketing and sending in a sales report on a daily basis to the head office. The Head Managers duties include managing several employees in each branch including a Floor Manager, Hostess, Waiters (around 10 to 15 of them depending on the size of the branch), Kitchen Team Leader, Kitchen Staff, Food Expeditor, and Food Runners (4 to 6). The Floor Managers job is to ensure the customers are receiving the best service for a great dining experience, as well as managing employee shifts. The working day begins at 11:00 AM and ends at 1:00 AM and constitutes of 2 shifts, each spanning for a period of 7 hours. The hostess receives the customers once they walk into the restaurant and seats them (the job is not very demanding), then the waiters are responsible for taking orders from customers and

Work activities can vary on the size and accommodations available at the hotel. In bigger hotels there will be many departments, all with a department manager. In the mornings most General Managers and department managers will have a meeting so everyone is on the same page for the day. This can include as many of the departments as the General Manager sees fit. In small hotels the

Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).