Analysis Of The Fairtrade Brand, Lush And Recommend On Its Corporate Strategies

1115 WordsDec 15, 20155 Pages
Executive summary Lush became a fairtrade brand in 2009, and a large scale of its products is made of fairtrade ingredients and have fairtrade mark, but still quite a lot of people do not know it as a fair trade brand. Since UK is the biggest market of fairtrade in the world, the purpose to write the report is to focus on Lush, a fairtrade brand to analysis the current situation of fair trade then makes a recommend on its corporate strategies. 1 Introduction 1.1 Purpose The purpose to write the report is to analysis the current situation of the fairtrade brand, Lush and recommend on its corporate strategies. 1.2 Method The information used in the report was collected from some journal articles, websites about fairtrade and also some articles on the office site of LUSH. Other information is based on the original questionnaire which includes 12 questions. 2 Findings 2.1 Background of fairtrade Fairtrade is a social movement that provide better price, better trading conditions for those poor farmers and workers, improving the lives of the poor in developing countries. (Dragusanu et al., 2014) It’s about supporting the development of poor producers that have more control over their futures and protecting the environment in which they live and work. (Fairtrade foundation, n.d) Fairtrade foundation always creates opportunities for economically disadvantaged producers, pay farmers fair price and make fair trade between each other. Because of these principles in trading,

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