Analysis Of The Fashion Industry In Italy

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

The claim presented in the article is how ads often set unrealistic beauty standards, and how the author encourages them to “break free” from these standards by giving two examples on how ads should be compelled.

This expansion demonstrates how the luxury industry is now run by massive corporations whose focus is only on growth, visibility, brand awareness, advertising, and most importantly, PROFITS! With growth and expansion, has come a decrease in quality and rarity. The luxury garments produced are mostly not handmade but are even outsourced to large factories in places such as China and Turkey. Also, to meet quarterly turnover projections, “designers churn(ed) out increasingly trendy collections of clothes, handbags, and shoes.” (Thomas, Pg. 246) With hundreds of new stores around the globe the surplus of designer labeled merchandise is immense hence, the proliferation of outlet malls.

Marginalization of companies is the coming together of two or more companies that offer similar goods and services to form one legal entity. Several companies merge for the maximization of profits from their products, and reduce competition from other companies that perform similar duties. Over the years, several fashion companies have merged in the fashion industry. However, government involvement in the market economy aids in controlling and protecting both the consumer's and the fashion industry itself.

II. Over the past few years, fast fashion has been an extremely hot segment and source to help some clothing companies increasing on their economic growth.

The 1920’s was considered the greatest era of the united states. You had energy new machines, new dances and music, also movies. Cars and simple things like vacuums, toasters and washing machines were invented to help people do things easier. The fashion industry also boomed with beautiful and colorful clothes and makeup, but all that changed in 10 years. In the 1930’s it was the start of The Great Depression. The Great Depression was an economic crisis. Millions of businesses were failing because people couldn't buy from them so they couldn't pay their workers so people didn't have jobs. If people didn't have jobs then they couldn’t eat and that leads to everyone being malnourished. There have been many reasons or theories for why this happened, but the main reason was

The author who inspired the topic of this thesis is Dana Thomas. As a fashion writer, Dana Thomas, has analyzed the changes in luxury fashion business. Thomas has been writing about fashion for the past twenty-five years in various journals such as Newsweek, The New York Times Magazine, New Yorker, Harper’s Bazaar, Vogue, Financial Times, and more. Dana Thomas’ two books, Deluxe and Gods and Kings, are the inspiration for this thesis. Deluxe: How Luxury Lost Its Lustre goes into great detail the secrets of the leading luxury industry brands, namely Prada, Gucci and Burberry, to showcase the “New Luxury” of today and how “luxury lost its luster” by featuring the manufacturing and logistical processes. Thomas exposes that many luxury brands use the same Asian factories that mass-market retailers employ, which raises questions concerning quality and craftsmanship for luxury brands.

Geographically, Italy is comprised of a peninsula that extends into the Mediterranean Sea, as well as two large islands. The shape of Italy has been depicted as a ‘boot’ in many cartoons and drawings for years. The country covers over 116,000 square miles, making it approximately the combined size of Florida and Georgia. (Killinger, 2002) Italy is a democratic republic that has a current population of around 60 million people, making it the twenty-third most populous country in the world. Italy

Italy, positioned in southeastern Europe, is a beautiful country that is faced with high unemployment, corruption and massive debt. Although it appears to be one of the most developed countries in Europe, Italy is somewhat of a laggard in globalization. Ranking twenty-third in world population, Italy stands at 56,126,212 people as of July 2009. The north and south seem to be split in economic terms with the north being well developed industrially and the south facing high unemployment and poverty. Italy is a democratic republic that replaced a monarchy back in 1946. Although it ranks seventh in world GDP and public debt and attracts millions of tourists every year, its current debt to GDP ratio continues to skyrocket. World economists

Administrative differences in Italy are the most important to look at. The “constitution provides the basic freedoms of thought, speech, press and the right to work (Welcome to Italy)”. Furthermore, workers have the right to form and join unions as well as the right to strike. As a result labor unionization is very high; in 2002, 40 percent of Italy’s labor force was unionized (Italy - Labor). Geographic differences also increase the costs and risk of doing business. Italy is divided into geographic and administrative regions, some of which are autonomous and have different regulations (fig. 3). Generally however Italy is divided into two regions the Northern Region and the Southern Region. The north is characterized by high industrialization and urbanization while

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’

Social and cultural changes are major determinants of emerging fashions. However, they are themselves affected by the other drivers of change that include globalization of world markets and accessibility of more sophisticated communications technologies. The latter has provided people with faster and wider access to more ideas and influences from other cultures and societies, driving demand for wider choice in fashion products.

Fast fashion is merely more than a one hit wonder. The fast fashion industry has grown and has ultimately proven itself to be profitable industry in the clothing market. The retailer most distinguished for a fast fashion approach is Zara (Hayes & Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (“Case 3-4. Continued Growth for Zara and Inditex”, 2013). Their marketing approach has helped them become extremely successful in terms of providing the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understanding is virtuously

Italian industry has grown immensely with the late 17th century induction of fashion apparels modernizing into the modern world of fashion entity. The industry has grown into upper class, high quality fashion accessory and apparel industry. The top companies have

The fashion industry too, is influenced by external forces be they social, political, economic, technological or even competitive, which