Every choice made when creating a media message is deliberate. The structure component of the Color Wheel Model, as explained by Lori Moses in Introduction to Media Literacy, uses the five canons of rhetoric to explore every choice made when a message is created, and why. The five canons of rhetoric are invention, arrangement, style, delivery, and memory; these canons are derived from the work of Aristotle (57). Every aspect of the TransitionsTM advertisement, which appeared in the March 2015 issue of Wired, was carefully chosen for a specific purpose. The five canons of rhetoric provide insight into the choices made when creating a media message, and allow the viewer to understand who the advertisement was intended for, and how they are being …show more content…
While the age of the woman depicted in the advertisement is ambiguous since her face is not shown, the style of clothes appears to be the style for women in a younger age group, rather than an older one. The advertisement seems to be aimed at both genders. A woman viewing this advertisement may place herself in place of the woman depicted, while a man may put himself in place of the person viewing the woman in the ad. Other aspects of the intended demographic would be employed, and middle class with a college degree. The language used within the advertisement, while not difficult, does imply a certain level of education. There is also no focus on price in the advertisement, meaning it is not a lavish expense. The intended target audience is expected to be in an employed position and able to afford the advertised product. The language used is also rather appealing to the innovator psychographic group. Innovators are successful, and embrace change and new technology (VALS). The advertisement uses phrases such as “upgrade your vision”, which is an interesting tactic used to catch the eye of an innovator. This phrase plays on the current attitude among science enthusiasts of using technology to either make evolution unnecessary in humans, or to force evolution in humans using technology. The Transitions™ advertisement also appeals to the traits of experiencers. Experiences are …show more content…
The sky is also cloudless, creating empty space which gives the balloons further emphasis. Once the viewer sees the focal point, the balloons’ strings and the woman’s arm create a line that draws the viewer to the secondary focal point, the woman. The curved, faded shape covering the left corner also draws the eye in this direction. The dress the woman is wearing is bright and easy to focus on, however is it somewhat shaded compared the main focal point, giving further indication that she is the secondary focal point. Lastly, the woman brings the viewer’s eye to the Transitions™ insignia and blurb about the product being advertised. There is also line and rhythm present in the background. The ocean meets the sky in horizontal line that parallels the horizontal line of the railing. The railing also has repeated vertical lines. However, these elements being perfectly horizontal is uninteresting, and allows these elements to fade into the background and give further emphasis to the other elements of the advertisement. The visual hierarchy in this advertisement is clear and effective at drawing the viewer’s eye from the top of the page, curve slightly to the left, and end at the
From her auburn curls cascading from beneath her tilted hat, to her arm positioning, the trees, clouds, down to the tiniest blades of grass, they all slant one way or the other. The artist has utilized the diagonal line is multiple ways; the slight angles that Reynolds incorporated into each area provides a sense of movement in what could have been a dry and stagnant scene. Along with movement, there lies an illusion of depth: paired with shading, the use of line gives the perception of more area being included than there actually is. These lines also direct the viewer’s eye toward the sitter. Objects located around the edges of the composition lean towards the center, pulling the viewer’s glance directly to the
Individual rhetorical analysis of the selected readings by Olaudah Equiano, Harriet Jacobs, Frederick Douglass, and Harriet Beecher Stowe are necessary to arrive at a collective analysis of the most effective strategies.
Andrew Johnston English 101 Wendy Rider October 10, 2015 Rhetorical Analysis of “The Rules about the Rules” In the article “The Rules about the Rules,” Stephen L. Carter uses the rhetorical strategy of pathos to speak about integrity. A topic that is heard by Americans, but no one knows what the true definition is. Carter writes "The Rules about the Rules" using stories and examples that people can relate too, to persuade the audience that we say a lot of things we don’t mean. As Carter goes from one main point to another, he makes his points clear.
A passage can be found at the beginning, middle, and end of The Help by Kathryn Stockett that shows great examples of tone, diction, and syntax. “Miss Skeeter look real confused. ‘The home… the what?’ ‘A Bill that requires every white home to have a separate bathroom for the colored help… Miss Skeeter, she frowning at Miss Hilly. She set her cards down face up and say real matter-of-fact, ‘Maybe we ought to just build you a bathroom outside, Hilly” (9). This early in the book, we have learned what Stockett’s opinion is based her tone, as well as how she presents Hilly and Skeeter. Hilly is first described through Aibileen, who doesn’t care for Miss Hilly at all because of the way she treats the help. We have already learned that Hilly is incredibly racist and self-entitled. Everyone has a Hilly of some
The speaker for tonight’s Muslims in America seminar brought a new aspect or way off thinking when it comes to how non-radical Muslims are dealing with radical Muslims. His delivery and provoking points, helped me better understand how people can convert to radical Muslim. Before attending the seminar I never considered the viewpoint or reasoning’s of terrorist. I found out most radicals are educated, literate and even intellectual. Militants believe in what is called “ooma”, which is translated as church or body. They believe strongly in “ooma” and that it represents an entire body. They view the world as a body with impairments and dysfunction. Tired of political grievance militants begin to feel love and sympathy towards their cause of curing
Lastly, logos is at work in this advertisement but it is being used with the audience instead of the company. They must think about the topic that is being presented in the ad and the reasoning behind why someone would make an advertisement about this
The first rhetorical strategy I used in my descriptive paragraphs was word choice. I bring this up first because without it, the reader has a vague perception of the story. Although if used accordingly, it revives the story and the reader can fully grasp what you want them to see. The best use of this in my positive paragraph was “spacious”. I wanted the reader to visualize a vast and roomy drive thru while reading my paragraph. Although I could’ve used other words like “large”, or “big” they wouldn’t have had the same effect because a place can be big and still be constricting. As for my negative paragraph my best word choice would have to be “snatched”. I used snatched in this context because I believe it gave readers the most negative visual about how the money is taken from the customer’s hand. Other words that I could have used like “taken” or “grab” would have failed to leave the same impression of negativity in the reader. Sentence structure is another rhetorical strategy that also leaves an impression on the reader.
Canada is known as a democratic nation, but it is dismaying to say that not everyone is allowed to vote for the person they favour.
The revolutionary world has depended on education since the beginning of time. Education, as a key to all the developmental and advancing changes in the world, has as well taken a different dimension. Sir K. Robinson gave the speech in Youtube video updated on October 14th, 2010 in which RSAnimate video “Changing Paradigm”. Throughout his speech, he showed the world that to remain stable and sustainable, people must get the right education that will allow them to make the right decisions concerning the primary elements in the global settings. In his connection to his audience, he had given clear evidence of changing paradigms concerning the issues of education.
LGBT representation is a touchy subject, and Amy is one of the few brave enough to explore the topic. However, she left more than a few holes in her argument, biting off more than she could chew. Her position on the misrepresentation of bisexuals in TV was ineffective at persuading her audience, because of her lack of concrete evidence, misdirection of audiences, and contradictory statements.
John Fire Lame Deer was a Sioux Indian tribal leader, medicine man, rodeo clown, and storyteller amongst other things. A selection from his autobiography Seeker Of Visions: The Life Of A Sioux Medicine Man titled “Talking to the Owls and Butterflies” is a short piece regarding nature and man’s relationship with it. The piece was intended to make an impression on white people in order to help salvage what is remaining in the environment. Lame Deer reprimands the “white world” for its negative outlook towards nature and the treatment of animals, he converses how man has changed and reshaped nature in order to make it more profitable. Stating that Caucasians have gone and altered animals in order to create
The Symposium in simple words is a drinking party consisting of dinner then discussion. For tonight’s party, they will decide the topic will be on the god of love. The whole group mainly focuses on the love relationship between two men. Each speaking about what they think about love. Focusing more on Pausanias speech he talks differently about his view of the lover/boyfriend relationship. To help his argument Alcibiades in some ways prove his points. Pausanias contradicts Phaedrus’s view of the lover/boyfriend relationship by looking at the meaning of love, a connection between old and young, and the outcome.
Ronald Reagan 's Farewell Address was an amazing example of conveying the fundamentals for freedom through an emotional and visual lesson. It is no wonder that the president known as the "great communicator" was successful in painting for us a picture of who we were, past and present, and the improvements in the areas of strength, security, and stability that this great nation, or as Reagan referred to in his speech of John Winthrop 's vision of it as a "city upon a hill", had achieved over the past eight years. This amazing example has even been considered one of the
In the past, I have done many research papers for science, history, and English classes. For my AP English classes, I learned how to identify rhetoric and analyze how it affects a piece of writing as a whole. In chemistry and biology classes, I researched a certain chemical reaction and wrote a paper on why that happens. In AP US History class I spent hours on learning how to write a grey area thesis and finding evidence to support both sides of an argument. A strength I have as a writer is that I have experience in doing research in most fields of study. I took various AP classes in high school and have written papers in most of them. A weakness that I have as a writer is the inability to use concise and precise diction. I feel as though I
My time in ENC1101 has been beneficial in many ways. Since the beginning of high school I dreaded writing all types of essay in English. So coming into this class I was not too fond of idea writing six thousand words within four short months. My inability to put my thoughts into creative and well worded sentence is the biggest obstacle I face when it comes to writing. I came into this class hoping it would improve my writing skills, which it did. Shortly after attending this class for a few days, the professor introduced the concept of a portfolio draft. My initial reaction was “wow, this is going to be a lot of work,” however, I realized that this would only benefit my grade due to the multiple edits my paper would go through. The portfolio reveals the amount of progress I have made throughout the semester with my writing. This portfolio really highlights on my ability to take criticism of others into account when it comes to editing my professional and portfolio draft.