Analysis Of The Future Prospects Of Amazon.com Inc.

The article, “Amazon.com Is a 21st Century Deal with the Devil” from Amy Koss, published by Los Angeles Times on June 4, 2017. The death of the American mall is avoidable. It is avoidable by promoting it on the Amazon website, or it is also avoidable by closing down the website. Even if none of this happens, there will always be people who are not lazy enough to get up and go to the mall. There are also a lot of people in the world who do not know about the website amazon.com. For those who do not, it means they go to the mall instead of shopping online.

Ross, S. A., Westerfield, R. W., & Jordan, B. D. (Eds.). (2011). Essentials of corporate finance (7th ed., Rev.). New York, NY: McGraw-Hill Irwin.

We use Capital Asset Pricing Model (CAPM) approach to calculate the cost of equity. The formula of CAPM is re = rf + β × (E[RMkt] – rf).

Our estimated cost of capital, 20.81%, is lower than Ricketts’ expected return, 30%-50%, thus the investment is worthy. However, it’s higher than other pessimistic members’ expected return, 10%-15%, making the decision more complex and requiring further valuation。

The cost of equity was found using CAPM, with the given market risk premium of 5%, a beta of .88, and risk-free rate of 4.03%. The beta was found by running a regression of Southwest’s percent change in stock price versus the S&P 500’s percent change in stock price for two years (June 28, 2000 to June 28, 2002). The risk-free rate was the return on a ten-year treasury note issued on June 28, 2002, according to the U.S. Treasury’s website. The tax rate of 39% was used to account for tax savings from leverage. In order to calculate the firm’s leverage, the market value of equity was found from the price per share on July 24, 2002 (Yahoo Finance) and the shares outstanding on the balance sheet of the July 10-Q report, as shown in Exhibit X. The debt value was approximated at the book value since data could not be found regarding its market value. This analysis resulted in a debt weight of 11.74% and equity weight of 88.26%. The final approximation for the weighted average cost of capital was 8.64%.

Given these approximations, the CAPM model would total the risk-free rate and the market risk premium times beta to arrive at a cost of equity of 9.68%, which reflects the investors’ expected return from investing in shares of the company.

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

To find the cost of equity we used the formula rs = rRF + beta*MRP in which rRF2002 = 5.86% and the Market Risk Premium (MRP) = 5% as calculated by the Southwest Airlines finance department. We then calculated the beta for Southwest Airlines based on a regression analysis of five-year monthly returns on Southwest stock from January 1997 to January 2002, compared with the S&P 500 returns over the same period. This regression analysis indicated that Beta = .2219. Therefore,

Again, we start with the income statement, where total sales is the denominator in the vertical analysis computation. The first thing you will see is that while Amazon credits three quarters of their total sales to product sales, the service sales category rose nearly eight percent as a portion of total sales over the last three years. To the credit of Amazon, they succeeded in reducing the portion of sales eaten into by expenses from 99% to just under 98%, with the cost of sales decreasing at the greatest rate (among operating expenses). Turning our attention to the balance sheet, total assets (necessarily equal to total liability plus stockholders equity) acts as our denominator for the analysis. We note that current assets make up just over half of the majority of total assets while plant property and equipment still stands out as a momentous portion of Amazon’s worth. Concurrently, while the company’s short-term liabilities have shrunk as a percentage of total assets, their long-term liabilities shot up from 7.95% to 12.58% of total assets. Given an increased reliance on long-term debt, corporate accountants must pay close attention to when the debt will mature to ensure that Amazon can anticipate that expense and address it appropriately. Thanks to vertical analysis, this

Its diversification and low cast strategy will help it build up an image and goodwill which will pay its fruits in near future. The strategy to partner with traditional retail partners in which amazon.com will utilize its retailing technology to build and host the traditional retailer’s online store will also be helpful as it enables Amazon to enable various brick stores to go virtual. IT innovations done in order to provide services like customer service, inventory management, fulfillment and logistics service in its already established state of the art digital infrastructure will also help them in creating a difficult entry barrier for competitors. Use of long-term debt to cover its cash expenses requirement though causes financial stress in short term, in long term economies of scale achieved will generate more benefits than expenses incurred. I would suggest Bezos to maintain its market leadership position both in terms of technological innovation as well as customer

Utilizing the fundamental concepts of the Capital Asset Pricing Model (CAPM), the expected return for Wal-Mart stock is 7.01% [E(R)]. This is a result of a risk-free rate (Rf) of 3.68%, which was the provided 10-year government bond yield to use as a proxy for the risk-free rate. The beta (β ) of Wal-Mart was 0.66 according to the provided Bloomberg beta estimate. Additional data was provided on the U.S. market risk premium [E(RM) – Rf] of 5.05%. In following the general concepts of CAPM, there are some general assumptions: no transaction costs, all assets are publicly traded,

Founder and CEO Jeff Bezos opened the virtual doors of Amazon.com's online store in July 1995. The company was incorporated in 1994 in the state of Washington and reincorporated in 1996 in Delaware. The Company's principal corporate offices are located in Seattle, Washington. Amazon.com completed its initial public offering in May 1997, and its common stock is listed on the NASDAQ National Market under the ticker symbol AMZN. Amazon.com's fiscal year is based on the calendar year, and the last day of the fiscal year is December 31. The closing stock selling price for February 1, 2006 was $43.98. Amazon has never declared or paid cash dividends on its common

Amazon is an online retailer focused on selection, price and convenience. Incorporated in May 1996, Amazon.com offers programs that allow sellers to sell products on the website and have the fulfillment performed by the seller. In addition to the online marketplace, Amazon also manufactures and sells Kindle devices. Through the different programs offered by Amazon, the company has the edge over their competitors. They are able to secure the lowest price, fastest shipping and offer incentives to the customer, such as Amazon Prime (Amazon, 2014).

We added the market risk premium of 6% to the 4.60% because 6% is the rate that investors want above the risk free rate due to the risk of the investment. This equals 10.6% which is then multiplied by the beta of the company of 1.1. Beta is a measure of the stock’s volatility in relation to the market. A beta of 1.1 means that Worldwide Paper Company has slightly higher volatility than the market does. The total cost of equity then calculates to equal 11.2%. This tells us that given the risk taken in investing in the company, a shareholder should expect an 11.2% return.

The company’s objective is to improve its competitive position in deep-discount brokerage. In order to achieve this objective, the company must grow its customer base, requiring an investment of $100 million to upgrade its technological capabilities as well as an increase of $155 million for its advertisement budget. In order to evaluate the company’s cost of capital, we used the Cost Asset Pricing Model. Since the company went public recently, it would not be an accurate assessment of the risk of