Analysis Of The Internal Environment Of Apple And Makes Managerial Recommendations

2401 Words10 Pages
1.0 Introduction Strategic management is the main pillar that helps firms to gain a competitive advantage. If profit oriented organizations had a deficit in strategic management, then realization of profits would be difficult because of poor planning and stiff competition. Effective business management begins with the internal analysis of the strengths, opportunities, weaknesses and threats of a company (Valentin, 2001). This paper conducts an analysis of the strengths, weaknesses, opportunities and threats available in the internal environment of Apple and makes managerial recommendations. 2.0 Background Apple is an American based company specializing in the manufacture of electronic products mainly computers and related accessories since 1976 (year of establishment) in California. The company has a new technology for their products that unfortunately, under the able management of the CEO, Tim Cook, experience compatibility issues for software and hardware applications with other existing computer. This has erupted into global debates in the industry with key players blaming the company for locking in Apple customers. The company generally has a global reach with revenues amounting to more than $156,508 billion by the end of the 2012 financial year (Apple Inc., 2014).Apple had 60,400 full-time employees worldwide according to a form filed with the US Securities and Exchange Commission (Camm-Jones, 2011). In 2012, the employees had increased to about 72,800 with profits

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