Analysis Of The Movie ' The Beer Wars ' Essay

1654 WordsNov 14, 20157 Pages
THE BEER WARS DOCUMENTARY On April 17th, 2009, the much-awaited documentary, Beer Wars Documentary, was shown in many cinemas across the United States. It’s a documentary that discusses the grassroots efforts of the craft beer industry having been filmed similar to a Michael Moore style documentary. It is a self-styled documentary by filmmaker Anat Baron portraying the beer industry in America from the vantage of small artisanal brewers and specialty beer producers. During the 30 days preceding the release, there was a flurry of social media activity that created a buzz about the documentary creating its publicity. In the buzz, the brand promise of Beer Wars Documentary asserted that it would take its viewers inside the boardrooms and backrooms of America’s beer industry The idea for the movie started in September 2005. The premise of the film is a David vs. Goliath battle between the small artisan breweries vs. the big guys (aka. Miller, Coors, Anheuser-Busch). It showed a fascinating progression from the start of the movie to the end. For example, towards the beginning, there were the BIG 3 (no, not the Boston Celtics big 3) AB, Miller and Coors. During the time while the movie was made, Miller merged with Coors and AB was bought by the International beer powerhouse INBEV. As the film began, we were taken back by the writer and director of the film Arat Baron (who formerly helped grow the Mike’s Lemonade brand). The beginning and end of the film were live simulcasts and
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