Analysis Of The Narrative ' Iwe 're Not Quite Hitting It Yet

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General Narrative: Iwe’re not quite hitting it yet General Thesis: While the need for onlien reputation management is growing rapidly, technology is changing faster than traditional reputation companies can keep up, forcing them to underserve customers. To effectively capture the growing market we believe traditional reputation companies need to change their business models and approaches. We believe our approach is setting the stage for how companies need to operate to serve todays market and also sets the stage to what companies need to continue to keep up with companies in the future. Although traditional reputation management companies seem to be struggling, the market actually growing. While the market is growing, traditional reputation companies struggle, because their business model isn’t built to support that growth. Since their business models only support outdated, ineffective methods, they are forced to deceive consumers to get customers. This is a short term strategy To capture the growing market companies need to change their business models and approach. We believe our approach is not only better for consumers, it will set help set the standard for the industry moving forward. Why The Online Reputation Management Industry is Changing – And Where it Needs To Go 2015 has been a shaky year for the online reputation management industry. In June, Brand.com – not to be confused with my company, BrandYourself.com – vanished overnight. Later in the year, the

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