Analysis Of The Teenage Consumer By Life Magazine

In our world of instant gratification, people got to save money any way they can. People that shop online need to wait 48 hours before making an impulsive purchase. They are spending too much money on clothes, shoes, and accessories. One can start by cleaning out closets and sell the items that not being worn. In 7 Things Young People Are Spending More Money On These Days, Sam Becker states,This has led many to think that they are a bunch of entitled brats who refuse to grow up. But we have to take into account that millennials are saddled with more debt than any other previous generation, have grown up in a post-9/11 world of perpetual war, and entered the workforce during one of the worst economic stretches in American history. It hasn’t been all beach trips and Mike’s Hard Lemonades, though things are getting better (Becker, sec. 3). He says, The millennials

One of the essay our group represents is “Freaks, Geeks, and Cool Kids”. The author of this essay is Miller Milner, professor of sociology at the University of Virginia and senior fellow of the Institute for Advanced Studies in Culture. In his essay he showed how consumer culture has changed in United States. The social ideal becomes the person who both works hard and plays hard. Young people try to get a good education and work hard in order to attain a status that they become a lavish consumer. Most of these young people may or may not care about learning and ideas, but they concerned about getting decent grades to avoid be labeled as “looser” and in their adulthood to have a luxury life.

Parents now days believe teens are misbehaving and not listening more so than teens in years past. However, kids in years past had more control and authority of their own life’s unlike today’s kids who have to rely on their parents. Adults now days have complete authority over teens unlike teens in years past. Teens back in the day were able to find work at an early age and could choose whether or not they wanted to attend school. With that being said, today’s teenager’s growth to adulthood is being prolonged due to society’s changes. Coontz states, “relations between adults and teens are especially strained today, not because youths have lost their childhood, but because they are not being adequately prepared for the new requirements of adulthood.” (McIntyre, 2014, p. 8) Therefore, society’s sociological and historical changes are the real reason for adult and teen

College students as a young consumer group have gained significant importance from marketers in recent years because of their growing purchasing power. They have simple access to charge cards (Schor, 1998) and pay from low maintenance occupations to spend. Understudies have a tendency to burn through cash on dress and excellence items, and observe these

Thesis statement: With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are.

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

Teens are the most targeted by marketers because they are the age group that is mostly on their phones and online. The impact of today’s advertisement in the media and magazines is that life is perfect. Celebrities and persons of interest are portrayed as ideal people that many should want to be. Adolescents are heavily influenced by advertisement and their messages they send. sSxuality and body image has always been advertised, however, in today’s society it is increasing every day. For girls, perfect hair, perfect body, accessories, and trendy clothes are consistently marketed. As girls aspire to be like their favorite celebrities, they may do whatever is necessary to reach what they think is perfection. Their desire to get the have a great

Eric Schlosser’s essay, “Kid Kustomers,” concludes and makes several strong points about the marketing on children. He starts his essay with a brief comparison that “twenty-five years ago, only a handful of American companies directed their marketing at children,” whereas today, “children are being targeted by phone companies, oil companies, and automobile companies…” He emphasizes and stresses the importance of having “Kid Kustomers,” because one important marketing strategy is to aim to “increase not just current, but also future, consumption.” Schlosser learns that ad agencies target children because they make up a majority of their sales. Throughout the essay, Schlosser not only gives marketing tips but also discusses the 7 different types

Companies are continuously in search of innovative marketing techniques by encouragingly establishing individuals to purchase their advertised products. As intelligent as marketing companies are, they are indeed aware of the fact that adults are more likely to watch an advertisement and detect why they should or should not purchase such product. In such instances where the company cannot reach the focus of an adult, parent, or parental figure, marketers will target young children and teens in their advertising campaigns. Advertising campaigns targeting the youth have significantly impacted the ethical consideration in the children’s market through media, ethics, as well as food advertising to children.

Many Fast food companies target children because they are young and are good at persuading their parents to get what they want. “It’s not just getting kids to whine” (Schlosser 43). Fast food companies target kids based on what they are looking for which is money. “The decade of the child consumer” (Schlosser 43). Americans need to pay close attention to how their children spend their money. As more kids visit fast food restaurants, companies will come out with more items for kids to purchase as time goes along. More companies in America will keep targeting kids because they see an advantage in it that the reader does not see. “We see this as a great opportunity” (Scholosser 48). In the meantime, an employee at a fast food restaurant will sell fast food items to kids because they want their money in order to increase the business. As more fast food companies make sales, this will create a dynamic bond between parents and their children because the reader ponders how the fast food industry is affecting their children. As more kids leave after school to go and have something to eat with friends at a Taco Bell, or Pizza Hut, kids will buy food based on what they may be craving during lunchtime. “Research has shown children are more likely to choose foods with familiar logos” (Heyes). At some point in time, there will be millions of parents who will talk to their kids about their active interest in visiting fast food restaurants after school all of the time. The reader may

Corporate America has surged on students for many years. Students are diminished by educational as well as misleading guidance from the media. Television advertisements continue to promote unfit role models to our younger generation. In addition, students are bombarded with unhealthy food and beverages at school. Companies like Coca Cola, Pepsi, and Dr. Pepper, are not committed in helping students advance in their education. Ever wonder why there are so many overweight children in school? Statics show “teenagers along spent more than $150 billion last year. Propaganda has promoted students in becoming prominent consumers. Schools need to remove this debilitating unhealthy advertisement and educate healthier products for students to purchase.

In source two the pie chart and bar graph show how adult to minor ratio changes drastically as the school year begins. Adult customers decrease while minors increase, but adult spending is still higher while their numbers are lower than that of minors. From my personal experience I have witnessed teens to be more chaotic that adults in public places and sometimes I see it drives people away. They also spend less since they do not all have jobs or earn so much and not they do not always buy food when they go to restaurants.

"Teens are such easy prey for big name companies who advertise using the pressure of popularity, looks and sex to force us to buy their product that, as it turns out, we never wanted or needed in the first place"( ). Teens lives are filled with stress.

We do know that the teen market is a force all on its own, raking in over $1.76 billion dollars in the year 2001. As more and more children and teens are taking on the responsibility of choosing their clothes, shoes and cosmetics, they are looking for items that suit them in a more sophisticated manner at a price that fits their budget (Henson, 2002).

A bunch of teenagers –roughly aged 16 or 17, were seen in Pondok Indah Mall. Wearing babydoll and legging orT-shirt and tight jeans –the latest fashion trend, the girls asked the boys to enter a boutique. The boys, Mohawk-styled hair, seemed unenthusiastic. They preferred to go to a game store. When they gathered again later in Starbucks, most of them already brought a shopping bag. Clothes, shoes, accessories, and games software are among the stuffs they had bought. After chatting for a while, they realized that it was time they had waited for. Almost 3.15 pm, the movie was about to begin. Then they left the café, walked to the other side of the mall heading 21 theater. Brad Pitt’s just-released movie is on the screen. “You