Analysis Of The Verizon Advertisement

Verizon Wireless is a big time cell phone company in which for years now, has been widely regarded as the top of competition. Which include companies such as at&t, sprint, and T-Mobile. While there are many other companies these are seen as the tops of competition in regards to others. Verizon in many of its commercials use a variety of rhetorical tactics to persuade you to believe they are truly the best in service. These tactics include providing coverage maps, using colorful balls in which compare between the four companies, and using written text stating facts about their coverage and overall service. While verizon may be the top in service all around I do believe some things are a little stretched.

Revenue Recognition – since Telco’s main source of revenue is from access and usage of network, it is important to understand how this revenue is recognized and earned. Verizon bills its access revenue in advance and is recognized when the revenue is earned. The usage revenue is billed exactly the opposite, in arrears. This revenue is recognized when services are rendered. When handsets are delivered to a customer, as well as additional equipment revenue, is when the revenue from these transactions is realized (Verizon notes, 2014).

The advertisement created by Emily Dai and I, Marissa Hanzlik, covered the realm of the waverers. We advertised for Virgil Travel to visit the outside of the gates of hell. Emily and I chose to do a commercial because it would give us more of an opportunity to be creative and have fun with the project. The target audience for our ad are sports fans, particularly those who enjoy attending the events in person.

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

In the reading Advertisements R Us, Melissa Rubin expands upon her analysis of Coca-Colas’ 1950 magazine advertisement, and brings many points to light about how the company uses cleverly crafted advertising tactics to appeal to a specific group of Americans. By clearly communicating her evidence to back up the analysis of the advertisement, Ruben composes a thoughtful and persuasive paper. For example, Rubin explains how simple details, such as the use of their slogan on the vending machine pictured which reads “Drink Coca-Cola - Work Refreshed”, and the placement of “Sprite Boy” in the ad, all work together to send a message that makes consumers want to buy their product. Consequently, because of the evidence presented in her writing, Rubin has crafted a paper that I find logical and persuasive.

Many ads have been written over the course of time, in hopes of ensnaring the audience into buying their product by informing people of its superiority or even by appealing to the emotions of a person. Ads work as a way to showcase products and their growing enhancements. In the ad shown above by Rick Menard, the product Lottoland is being advertised. This add is designed to persuade buyers into purchasing their ticket through its methods, using a terrifying situation and numbers to prove its point. The add written by Rick Menard is clearly meant to persuade lottery ticket buyers to buy their merchandise by setting the situation of a shark attack and giving statistics to provide a feeling of confidence to the watcher that they will most likely have the chance to win the lottery.

“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”

Frida Kahlo is a Mexican artist who painted her biography in her paintings. Kahlo also revived the feminist movement in art. Kahlo’s paintings have created lots of interest within the public such as scholars, art critiques, lovers of art, and even normal people. Hayden Herrera published Frida’s Biography in the year 1970 and that grabbed people’s attention for Frida’s uniqueness in art. Frida Kahlo was one of the artist loved by people in the 20th century and later the Mexican country provided her painting into the history of art.

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

TSA, or Transportation Security Administration, needs to be improved. It is time consuming, invasive and often ineffective because of pat downs and body scans. TSA is a major part of American airport security. In a world where such precautions are necessary, the system should be vastly upgraded to actually provide the security it claims to give.

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

The 1947 Campbell soup ad was able to relate to its viewers by depicting a young married couple. In the late 1940's and 1950's it was important to marry young. Women were pressured to marry at a young age and become a homemaker; taking care of their husband, house and children were their top priority. The husband is coming home from work, presumably an office based on his suit. His wife is able to anticipate his needs and have dinner started before he gets home.

Using social web is probably the most cost effective marketing tool available that allowed businesses to manage brand reputation, advertise, served customer, broadcast, and network (Fine, 2010). The social media has become a widespread phenomenon and global trend because of the popularity of Twitter, Instagram, Pinterest and Facebook (Hinchcliffe & Kim, 2012). In the recent study conducted by LinkedIn, 94% of small businesses use social media as a marketing tool and 49% use it for research to grow business (Weiss, 2014). The social media maybe cheap but it is not easy to implement. Many small business owners still hesitate to implement it because of lack of knowledge. Small business owners also fear the cost of time to be invested in

of a diving contest. It shows the initial run up to the jump side on

At the end of the text is an ellipsis. This adds to the beckoning feel