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Analysis Of The Verizon Advertisement

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This Verizon ad was also found in the Wired magazine. This makes sense because, as was mentioned previously, Wired magazine draws a crowd who shows interest in technology. I believe this ad’s main purpose is to instill fear in viewers. My thought initially goes to the use of fear in this ad due to the fact that the eyes are drawn to the text that reads, “The internet is no longer a safe place for criminals.” In today’s day and age, nearly everything we do is on the internet. We buy stuff, check our bank accounts, order food, ect. The internet plays such a vital role in our lives, so when we see statements such as “The internet is no longer a safe place for criminals.” our initial reaction is panic. Fear is an effective technique that will
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