Analysis Of The Western And Southern Open Tennis Tournament

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

Gender inequality in professional tennis is a real and alarming issue, from the pay gap between mens' and womens' tennis players to the low media coverage of women's professional tennis. This issue even goes as far as how differently tennis commentators discuss and analyze mens tennis as opposed to how they discuss and analyze womens tennis. When commentators discuss men's tennis they solely focus on the skill of the players, but when they discuss women's tennis they place more importance on the appearance of the female players, rather than their skill. This instance of gender inequality in professional tennis is further exacerbated by the differences in advertisements for male tennis players and female tennis players. The advertisements involving male tennis players display their athleticism and tennis abilities, whereas the advertisements including female tennis players are appearance-focused, with the females often wearing little clothing. This is corroborated by the popular belief that focusing on the physical appearance of female athletes is the only way in which generating money from women's professional sports is distinctly possible (Fink, 2015, p. 338). Female professional tennis players train just as hard as the men do, thus the gender inequality that exists in the sport is not necessarily a result of how women perform on the court. It is rather a result of how society perceives women playing in professional sports overall, which the mass media is partially to blame

In order for maximum force to be generated, a tennis player needs a good stable base from where they can begin the movement. The tennis serve begins with flexion of the knee joint caused by the hamstrings. Then comes extension of the knees as well as hip flexion to start the movement - both of these movements are initiated by the quadriceps. The Erector Spinae muscle causes trunk extension to allow the abdominals to fully flex the trunk and generate the force that is then transferred to the upper body. The deltoids and pectorals major are used to flex the shoulder. These muscles are used to accelerate the whole arm while also stabilising the shoulder. Once the arm has begun to accelerate towards the ball, the tricep brachii is then used to

also hold tennis “fests”. In which they provide a weekend of information on the sport, some

Throught the years Tumwater hasn’t showed tennis a lot of love but this season the team made us set all of are attention on them. This year Tumwater has won the leauge championship in doubles and singles competition. with Cole Holbrook and Devin Riech winning Doubles and Ty Gentry being responsible for the singles championship.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

This is a great time in which people look to current streaming services to watch the tournament on the go. We plan to have a super bowl ad run during the game to introduce our service leading up to the tournament. Following the tournament, we look to open up the 2019 MLB season on our platform. The timing for our release couldn’t be better. Our opening year gives us a chance to draw a customer basis and begin to fix any issues that might arise. In the following year, the 2020 summer Olympic games will be taking place in Tokyo. This will be a great selling point for our service and we hope to market it while the whole world is watching. We hope this will really be a big year for us in the sports streaming category as the world watches one of the most popular sporting events in history. Growth will continue in the next few years at a pretty standard rate as more people begin to see the benefits that our service

Day Wednesday Friday Saturday Time 10:30am - 11:30am 10:30am - 11:30am 8:00am - 9:00am Duration 5 weeks 5 weeks 5 weeks Cost $75.00 $75.00 $75.00 Dates 9/07 - 10/05 9/09 - 10/07 9/10 - 10/08

As we all know, America is a nation of sports enthusiasts. Most Americans participate is some kind of sporting event, either as a spectator or as a competitor. In the pantheon of great American sports, there is one that stands out. It has been called the great American pastime. Yes, that great sport known as tennis. Tennis requires a mastery of many skills to be able to play competitively, but the primary skill needed to win in tennis is the serve. The serve is the primary offensive weapon used I tennis, because it is the only time when a player gets to put a ball into play. The player controls the speed, the placement, and the spin of the ball. With proper procedure, the serve can win many points and games for the server. The technique

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

The intended target market for Tennis world will be tennis players as well as potential people who have the interest of playing tennis. This will be men, women both young and old.

As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

The report will discuss the affiliation between UEFA and marketing specialists Television Event and Media Marketing (TEAM). The writer will show that this association was fundamental to the emergence of the UCL and discuss the strategies developed by TEAM to ensure the competition was seen as a credible and visible brand.

- The advertising strategy is based on international level. The same advertisement can be used in many markets as it doesn’t deal with traditional aspects of sports. For example, football in Europe and basketball in USA. The “I’m going” campaign can be used in both markets; Europe and USA.