Analysis Of Vera Bradley's Objectives

Because of this rapid growth several challenges can present themselves. A primary challenge that can present itself is the lost of the boutique feel because of the hundreds of locations. Even though each boutique is different and personalized, opening too many locations may cause the retailer to lose its niche in the market. Another challenge is the many changes the company has gone through in upper level management. Because of the changes investors have been discouraged, as mentioned before, and shares were down 16% after the changes.

Increase Streets market share from 0 – 15% in Japan in the first two years.

Coffee Beanery was a franchise; with over 200 branches in 2005 expect 40 new stores in 2006.

Since this segment of the industry was easily influenced by economic conditions, the threat of substitutes was strong (Appendix C).

Stores are cause and affect, if they offer more chain stores it will draw in more jobs; and bring more

1. Increase revenue by 16% in 2012 through retail expansion; following increases in revenue of 15%, 16%, and 14% in 2009, 2010, and 2011, respectively (Please see Appendix A).

In 2002, Lowe’s opened 123 new stores in metropolitan areas with emphasis on populations greater than 500,000. Their opening plan includes two prototypes: 116,000 square-foot store to serve large markets and 94,000 square-foot store to serve small market.

Companies are growing by bringing in new stores to new locations rather than come up with innovation in the terms of bringing the products to the consumer. As written in business insights, the industry is recession proof but personally we believe that the companies’ sales are

The organization is making more ventures for faster rollout of these stores (Seeking Alpha, 2015)

Great job! That's a smart move by Taco bell, according to Janice Williams, "millennials aren't watching television nearly as much as Baby Boomers did during their early adulthood". This is why I believe the strategy marketing is very smart because they know where their potential consumer will be, which will be social medias

|Little Black Bag (small circular purse) |22” Spinner (suitcase) |Lanyard |Case for iPhone 5 |

Written Case #1: Vera Bradley in 2014: Will the Company’s Strategy Reverse Its Downward Trend?

The expansion plan calls for a $50 million investment in production capacity to accommodate the future demand of the retailer. Considering that all of HPL’s four plants are already operating at

Quick response of Zara leads it to be successful in the fashion clothing industry. Zara adopts international strategy for its operation. With vertical integration, it benefits Zara in cost aspect, however, it involves some risks. Due to our anaylysis on Zara’s operations, some of the recommendations are made to facilitate its further improvements.

Vera Bradley Present strategy involve offering distinctive line of colorful, fashionable, patterned women’s luggage, accessories and handbags, by reaching customers through retail stores, department stores, outlet stores and online stores. During 2011-2013 Vera Bradley net revenue were increasing sharply by 14.84%, and in 2014 the net revenue starts to decline by -5.31%. Also, the net income start grows from 2010-2013 and declined by 15% in 2014.