Analysis Of Walt Disney World 's Magic Kingdom Park

Disneyland was Walt Disney’s dream of a theme park that would be, in his words, “The Happiest Place on Earth”. Walt understood too well that the people that were hired would need to be taught how to create that elusive atmosphere. He called on Van France to assist him in creating what has become a world renowned training program. This program taught their employees, or “cast members”, to achieve the ultimate result, a “good show”.

Amusement parks are a great form of entertainment for families and individuals. Walt Disney World resort and Universal Orlando resort are two popular theme park destinations which provide enjoyment to many worldwide visitors on a daily basis. Although both resorts share similarities, they also have numerous differences which set them apart from each other – creating a unique vacation experience for each visitor.

Lee Cockerell was the Executive Vice President of Operations for Walt Disney World for over ten years, but he did not gain this position overnight. He had years of hard work and dedication that lead him to this position. His humble beginnings instilled the value of hard work and basic management skills into his life. He discovered along the way through being an intimidating manager that something in his management style was not working. He evaluated himself and decided to become a better leader. His improved management skills are responsible for his climb up the corporate ladder. In the position as an executive at Walt Disney World, he wrote the strategies that were used to create the Disney Institute program that have created many successes for the company. Upon his retirement, Cockerell decided to share these strategies with other managers and leaders across disciplines so that they might be able to have success as well. He decided to do this by collecting his thoughts, tips, and strategies in a novel called Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney.

fun,” said Thomas O. Staggs, chairman of Walt Disney Parks and Resorts, “is at the heart of our investment in technology.” Disney also wants to raise per-capita spending. “If we can also increase the average number of shop or restaurant visits, that’s a huge win for us,” Mr. Holmes said. Disney has long been a leader in technological innovation, whether that means inventing cameras to make animated films or creating the audio animatronic robots for the attraction It’s a Small World. Behind-the-scenes systems — typically kept top secret by the company as it strives to create an environment where things happen as if by magic — are also highly computerized. Ride capacity is determined in part by analyzing hotel reservations, flight bookings and historic attendance data. Satellites provide minute-by-minute weather analysis. A system called FastPass allows people to skip lines for popular rides like the Jungle Cruise. But the command center reflects how Disney is deepening its reliance on technology as it thinks about adapting decades-old parks, which are primarily built around nostalgia for an America gone by, for 21st century expectations. “It’s not about us needing to keep pace with technological change,” Mr. Staggs said. “We need to set the pace for that kind of change.” For instance, Disney has been experimenting with smartphones to help guide people more

The Disney theme park is an organization that focuses on customer satisfaction. The management style at the Disney theme park is very diverse and non-traditional. All employees from janitors to performers are called “cast members.” Managers at the Disney theme park focus on the role of employees in service delivery. Employees are broadly trained in communication, quality awareness, and customer service. Employees at the Disney theme park have regular team meetings for effectiveness evaluations. Disney theme park employees are additionally made

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It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

Overall, through ‘Transformational Leadership’, Walt openly communicated his vision into the infrastructure of Disney and instilled values and a sense of purpose among his employees. With a wanted trust and respect for followers, he was able to encourage and challenge traditional methods to harness better, innovative ways to solutions (Flower 1991). Ruling by consensus, his consideration for the individual needs of his followers made him an ideal teacher and coach for his enterprise (Davis 2008).

Walt Disney once said, “You can dream, create, design and build the most wonderful place in

Images of rocket ships, trains, and flying elephants dance in my head. While turkey legs, pirates, and haunted mansions toy with my emotions. Memories fade as I grow older with fleeting thoughts as I try to recall my last Disney adventure. That visit has created some wonderfully vivid memories that will last a lifetime. Disney’s Magic Kingdom was celebrating a major anniversary during a year-long event. A building sized cake, parades stretched a mile long, and fireworks that filled the night sky, all enhanced just for my viewing pleasure or not. While visiting my favorite areas of the park my childhood imaginations were awakened. Lifelong vivid memories and a magical experience started as soon as I arrived.

Another control and coordination mechanism is The Walt Disney Company corporate team, who support services to the business units and affiliates of the Walt Disney Company. The individual responsibilities in this group can be strategic, tactical, diverse and specialized. It can span the whole organisation or focus more on the corporate division. This team work collectively to analyze potential opportunities, assess results and recommend future direction.

Busch Gardens is an amusement park located in Williamsburg, West Virginia and opened in 1975 (Spiller, 2014). It hosts a European theme and holds many events throughout the year to draw in guests. Their assortment of beautifully decorated awarding winning athletic for 22 years has given them a well-known reputation throughout the world (Spiller, 2014). The park has a variety of events that keep spectators visiting the site like their unique foods from around the world, the various shops for shopaholics to enjoy, several live shows, and many rides that visitors could find exciting and thrilling.

Since the grand opening in 1971, Walt Disney World has continuously brought dreams to life. Walter Elias Disney and his brother Roy Oliver Disney cofounded Walt Disney World in hopes of encouraging imagination among all attendees. The park continues to grow and excite visitors from all over the world. Many people deem Walt Disney World as one of the best theme parks to exist. To make this evaluation one must consider the qualities successful theme parks possess. These include entertainment for all age groups, flexible options for health needs, advanced technology, and alluring themes. While Walt Disney World may be busy, it exhibits all the necessities of an excellent theme park.

“You are personable, dedicated to delivering quality work and are always three steps ahead. You consider yourself a brand journalist, a content creator, a writer, a strategist. You pride yourself on being able to develop and maintain relationships. You will be comfortable in managing both small and large projects. You dream about storytelling, about brands and content, about people and what makes them tick. You are annoyingly organised.”