It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.
Disneyland was Walt Disney’s dream of a theme park that would be, in his words, “The Happiest Place on Earth”. Walt understood too well that the people that were hired would need to be taught how to create that elusive atmosphere. He called on Van France to assist him in creating what has become a world renowned training program. This program taught their employees, or “cast members”, to achieve the ultimate result, a “good show”.
Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme
Since the grand opening in 1971, Walt Disney World has continuously brought dreams to life. Walter Elias Disney and his brother Roy Oliver Disney cofounded Walt Disney World in hopes of encouraging imagination among all attendees. The park continues to grow and excite visitors from all over the world. Many people deem Walt Disney World as one of the best theme parks to exist. To make this evaluation one must consider the qualities successful theme parks possess. These include entertainment for all age groups, flexible options for health needs, advanced technology, and alluring themes. While Walt Disney World may be busy, it exhibits all the necessities of an excellent theme park.
On October 1, 1971 in a swampland in Orlando, Florida, Walt Disney World was born. Since then, Disney World has been functioning as a place that everyone in the family can enjoy, which was the goal of creator and founder, Walt Disney. At first inspired by California’s smaller Disneyland, Walt Disney World, which was dedicated to Walt’s younger brother Roy (Fanning), has developed vastly over the years and has easily become one of the world’s most popular attractions. There are four theme parks located on Disney Property which are all identified with four main landmarks (Kurtti). Disney “imagineers,” Disney inventors, creators, and construction workers are consistently working to improve the parks and create
fun,” said Thomas O. Staggs, chairman of Walt Disney Parks and Resorts, “is at the heart of our investment in technology.” Disney also wants to raise per-capita spending. “If we can also increase the average number of shop or restaurant visits, that’s a huge win for us,” Mr. Holmes said. Disney has long been a leader in technological innovation, whether that means inventing cameras to make animated films or creating the audio animatronic robots for the attraction It’s a Small World. Behind-the-scenes systems — typically kept top secret by the company as it strives to create an environment where things happen as if by magic — are also highly computerized. Ride capacity is determined in part by analyzing hotel reservations, flight bookings and historic attendance data. Satellites provide minute-by-minute weather analysis. A system called FastPass allows people to skip lines for popular rides like the Jungle Cruise. But the command center reflects how Disney is deepening its reliance on technology as it thinks about adapting decades-old parks, which are primarily built around nostalgia for an America gone by, for 21st century expectations. “It’s not about us needing to keep pace with technological change,” Mr. Staggs said. “We need to set the pace for that kind of change.” For instance, Disney has been experimenting with smartphones to help guide people more
Images of rocket ships, trains, and flying elephants dance in my head. While turkey legs, pirates, and haunted mansions toy with my emotions. Memories fade as I grow older with fleeting thoughts as I try to recall my last Disney adventure. That visit has created some wonderfully vivid memories that will last a lifetime. Disney’s Magic Kingdom was celebrating a major anniversary during a year-long event. A building sized cake, parades stretched a mile long, and fireworks that filled the night sky, all enhanced just for my viewing pleasure or not. While visiting my favorite areas of the park my childhood imaginations were awakened. Lifelong vivid memories and a magical experience started as soon as I arrived.
The Disney theme park is an organization that focuses on customer satisfaction. The management style at the Disney theme park is very diverse and non-traditional. All employees from janitors to performers are called “cast members.” Managers at the Disney theme park focus on the role of employees in service delivery. Employees are broadly trained in communication, quality awareness, and customer service. Employees at the Disney theme park have regular team meetings for effectiveness evaluations. Disney theme park employees are additionally made
Busch Gardens is an amusement park located in Williamsburg, West Virginia and opened in 1975 (Spiller, 2014). It hosts a European theme and holds many events throughout the year to draw in guests. Their assortment of beautifully decorated awarding winning athletic for 22 years has given them a well-known reputation throughout the world (Spiller, 2014). The park has a variety of events that keep spectators visiting the site like their unique foods from around the world, the various shops for shopaholics to enjoy, several live shows, and many rides that visitors could find exciting and thrilling.
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Another control and coordination mechanism is The Walt Disney Company corporate team, who support services to the business units and affiliates of the Walt Disney Company. The individual responsibilities in this group can be strategic, tactical, diverse and specialized. It can span the whole organisation or focus more on the corporate division. This team work collectively to analyze potential opportunities, assess results and recommend future direction.
A basic of Disney theme park is the Main Street USA zone. This section features highly in all of the parks, usually coming right after the entrance. Key services like Guest Relations are located in this section, inside the "City Hall" (HK Disney Source, 2014) . There are a number of elements of the Main Street USA exhibit, and these will be discussed along with the history of Main Street USA in this paper. In particular, how the different elements of Main Street USA work together are covered. The concept has proven to be ultimate, even across cultures, because of its magical portrayal of idealized American life, which draws heavily on Walt Disney's own childhood experiences.
Before going into the background of the Walt Disney Company and its theme parks, it is necessary to define some terms that are used throughout the paper. These terms are defined as the researcher understands them as a former cast member of the Walt Disney Company. The first term that needs to be defined is “guest”. Instead of calling people who visit their theme parks customers, the Walt Disney Company refers to visitors of their theme parks as guests. This is to keep up with the show and the storytelling of the company since Disney is inviting visitors into their home as their guests. The second term is “cast member”. Instead of calling their employees, employees, Disney refers to their employees as cast members. Since
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