Analysis Of Walt Disney 's ' Disney ' Essay

Disney movies have been the leading outlets for child education and social learning. Due to such power of influence controversies have been raised which include the following, but not limited to, gender roles and stereotypes, issues of independence, and misrepresentation. Many people argue that despite the morals and messages that occur within such films there are still underlying messages that deal with beauty standards and norms. However, others may argue that Disney is evolutionary and evolved the imagery of male/female standards. The controversy then becomes: are Disney films doing more harm than they are good? Due to certain themes brought on by such movies, it has left younger audiences with both positive and

Fairy tales are magical stories about fantasized beings and happy endings. They are told orally and are also found in a literal form. Disney was one of the milestones in the American history of fairy tale stories. With out Walt Disney there would not be more than 70 years of “classy cartoons”. Not only Americans are influenced by these fairy tales, we can conclude that over 50% of the world has an idea of this “American dream” of life that is portrayed.

For my final paper where we had to pick a topic from current popular culture, I decided to write my paper with the focus on Disney movies. More particularly with the focus on the Disney princess movies. When it comes to the Disney movies they have always been and will always be such a huge part of our society. While growing up most children grow up watching these movies and get the idea that that is what they want to be when they grow up. When you ask a young girl what she wants to be when she is older there is a good chance that she will say that she wants to be a princess when she grows up. I have always been such a huge fan of Disney movies and I have a feeling I always will be. I found it very interesting this semester when we spend the short class period talking about the Disney female and male characters. It is rather interesting and something that I can say that I really never noticed before but the fact that the majority of all the female characters all had the same face shape. Whereas the males there were none two that were the same. However for this paper I will be looking into the relationship to cultural meanings about gender and other identity markers, such as race, sexuality, and cultural norms as seen in some of the more classic well known Disney movies.

The history of how The Walt Disney Company came to be started from a small individual who enjoyed drawing and used art as a way to escape reality, his name was Walt Disney. After the World War 1 ended, Disney went to Kansas City where he later created an animated company that went bankruptcy. Walt Disney moved to Hollywood where he met M.J Winkler a distributor, Disney become part of her production partner. (The Walt Disney Company) In 1927 Disney created a series where the distributor copyright the main character and Disney only made a few hundred dollars, therefore Disney decide to leave and created that same series with a different name which was Mickey Mouse. Disney decided to go with his brother Roy and created Mickey Mouse films. When Disney wanted to put out Steamboat Willie many film producers did not like the film’s idea until Pat Powers decided to release the film in theaters. The film gave Disney enough money to start on other projects which later those project turn out to be such as the amusement parks, merchandise, etc. In December 15, 1966 Walt Disney died from Lung Cancer, Disney’s brother Roy made sure that Disney’s believes and philosophy about the company would still be passed on by the company 's employee. (The Walt Disney Company) The company kept going which has become of the greatest companies that are socially responsible and sustainable.

Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Walt Disney Films are known to be as an incredible and outstanding fantasy stories producer. It created more than a hundred of films. Majority of what has been produced rely on fictional stories. The films that were released used animation to capture children’s interest and musically performed as well. Walt Disney produced fantasy stories like The Little Mermaid 1989; Sleeping Beauty 1959; Beauty and the Beast 1991; Cinderella 1950 and more. The tales most often than not were always about the life of a princess in search of her prince charming.

When I was younger and learning about life is when I probably watched the most television. I fell in love with watching animated television shows and movies; in fact the first movie I had ever seen in theatres was Aladdin in 1992, a well-known Disney classic. Disney movies became my all-time favorite. Now watching them I have come to the realization of how they could affect how any child’s views on different gender roles. As Michael Kimmel explains “We now know that gender is one of the central organizing principle around which social life revolves. (Kimmel, 2)”

The Disney Renaissance era from 1989 to 1999 (Kearns) was the time when Walt Disney Animation Studious produced successful well-known stories into animated films that brought a lot of critical and public interest to the Walt Disney Company. One example is the article written by Laura Sells “Where Do the Mermaids Stand?” In the article she quarrels and critiques the narrowness of the representation of women in society and how they are assigned value based on the traditional practices of women and not accepting change or new ideas of new acceptable positions for women in the American culture (Sells, 176). She based the article on the Disney movie The Little Mermaid. Susan Jeffords focuses on another Disney movie “Beauty and the Beast” in her article “Curse of Masculinity”. Jeffords says that for a man to change into a good guy they must lose their hyper masculinity and transform their masculine heroisms. They need kindness, love and affection from loved ones to motivate change in a man (Jeffords, 163). After careful reading and analyzing these two movies, Walt Disney has a powerful force to send a message across about representation of gender roles and gender stereotypes on men and women depending on their looks, education and power in a form of entertainment that is fun to watch and never needs to be questioned. Children are raised on Disney and learn from these Walt Disney films how they should think, act, dress, speak... how to

According to amother, her child stated “Mommy, mommy, the hyenas, the hyenas”, and she looked up and saidthere was a group of black children on the carousel and playing (Maloney; Mickey MouseMonopoly, 27). The social roles presented by Disney media embody the gendered stereotypes,which negatively affect how children learn and eventually perform gender (Heather Gutekunst,106). Disney films specifically have been shown to portray some stereotypical depictions ofgender (England, Descartes, Collier-Meek, 92)EvaluationLet’s face it, the Disney Princess movies and product line are completely surrounded bythe idea of gender roles because they want to create a fairytale where boys and girls act the waythey are meant to act. According to a current study on the gender-roles in Disney Princess films,it was expected that the princesses would show more traditionally feminine than masculinecharacteristics, and the princes would show more traditionally masculine than femininecharacteristics (England, Descartes, Collier-Meek, 93). Gendered stereotypes and roles aredesignated by Disney as limited rules of traditional femininity that is reiterated through andmirrored after popular culture (Gutekunst, 105). A quote by Carmen Faught written in theWashington post stated, “We don’t believe that little girls naturally play a certain way or speak acertain way, they’re not born liking a pink dress. At some point we teach them. So a big questionis where girls get their ideas about being girls” (Guo, 121). In Beauty & the Beast, you haveLumiere, the candlestick, and the broom, the feminine broom, acting out these male/femalethemes, where he’s the aggressive and she’s saying ‘oh, no, no, no’ and then by golly, he sweepsher off her feet after she said no, no, no, no (Carolyn Newberger; Mickey Mouse Monopoly,

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

Walt Disney Animation Studios is a large part in America’s entertainment industry. Reaching children and adults through their many platforms, Disney has been influencing people for over 90 years. These films have played a huge role in the society displays of gender roles. This is seen in the representation in their characters, more importantly females. Culture has been going through changes in the past couple of decades and Disney reflects the changes in society through its characters. Popular culture rises with each of Disney’s films and become well known with their recognizable roles. The Disney Princess line up has been a rising influence since 1937 with Snow White and the Seven Dwarves, and continues to present with the current release of Moana, the most revolutionary Disney Princess as of yet.

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their

Growing up, all I ever did was watch Disney movies and the Disney channel. Now as I’m older, I can’t help but realize that all the movies are exactly the same. The princess is stuck in a dilemma and then a perfect prince comes along and saves her and then they marry in the end. Other than a similar plot, all the movies have very similar character traits. England, Descartes, and Collier-Meek in Gender Role Portrayal and the Disney Princesses explain the characters, “traditionally masculine (e.g., athletic, brave) and traditionally feminine (e.g., helpful, nurturing) characteristics exhibited by the prince and princess characters through

Here Disney had strategic plan in terms of consumer focused initiative. A consumer initiative often includes steps for a company to increase sales by differentiating products in the marketplace, marketing goods or services to new demographics or creating a new customer service function to handle customer requests.