Analysis Of Watching Food Inc.

Food Inc, produced by Robert Kenner is a documentary designed to expose big industry for corrupting our food system in order to sway the audience into supporting organics and small business. Throughout the film Keener effectively convinces his audience that large companies have indeed corrupted our food system by showing the viewer their role in the obesity epidemic along with exposing their mistreatment of animals and workers through the use of logos, pathos, and ethos rhetoric.

For example, the film presents the counterproductive result of feeding cows with contained brains of infected cows that spread a deadly disease through the cattle known as ‘the mad cow disease’. This type of intensive farming is characterized by its use of antibiotics and pesticides that cost higher prices for farmers. Some farmers turn into the industrial farming not always by choice but for companies that own or influence those intense farming practices. There is two agribusiness that has a monopoly the market by selling agricultural technologies to farmers such as pesticides, GMO, and fertilizers that often influence the public policy and farming practices. This system is unsustainable and produces cheap food products which cost is not included in the market but people end up paying for due to the externalities on health, social and environmental problems. As the documentary highly at the start, Americans hate the most the inconvenience of things and therefore some people take for granted their food and prefer to consumed processed products that are toxic, other people who live in food deserts do not have much choice to consumed these toxic products but is the system that limits their accessibility to affordable fresh

They say if you don’t like heights but enjoy the thrill, don’t look down. This is the same mentality that director Robert Kenner tries to prevent in his film Food Inc., where he sheds light on the corporations that control the way our food is being grown, processed and sold to the American people. With the help of Eric Schlosser, author of Fast Food Nation, and Michael Pollan, author of The Omnivore 's Dilemma, Robert takes a shot at all corners of the food industry from meat packaging, to corn reprocessing, even Monsanto’s seed copyrights. While Kenner’s goals for change certainly lead to a better America, they tend to lean on the side of unrealistic.

Fast food industry not only causes illness for people but also create problems to American agriculture since “The fast food chains now stand atop a huge food-industrial complex that has gained control of American agriculture.” (Schlosser). The fast foods companies need to purchase a vast of the agriculture products such as potatoes or cattle, and so they create corporate farms to provide products to their demands. Famer and cattle ranchers are being replaced by giant agribusiness companies which take over their lands. The independent famers are vanishing, and the gap between a small amount of wealthy elites and the large numbers of the working poor is getting bigger. When the fast foods companies control a vast of agriculture products, they also control prices of those products, which has driven down the prices and benefits that are offered to American farmers. According to Eric Scholosser, Nation Magazine Award winner, “In 1980, about thirty-seven cents of every consumer dollar spent on food went to the farmer. Today, only twenty-three cents goes to the farmer -

In 2009 a movie by the name of Food Inc. was released that challenged the production of food we eat. The movie examines everything from the science of seeds all the way through the consumption of the food, the food’s often negative effects on the body. The movie ends with the line “You can change the world with every bite”. This quote embodies the heart behind movie that change starts with the individual, and how they make food choices. This sort of change that Food Inc. invokes implies that top down change that the consumer can bring about change to the seed level. Food Inc. challenges the processes that allow companies like Monsanto to feed the world. We must understand how media like Food Inc. effects this mission to feed the world by examining the movie, the history of Monsanto as a company, and looking at the response from both sides to these challenges made in the public square to better combat and address issues brought forth.

In order to change the way the United States food system is operating at the moment, a change needs to be made in the education that people are receiving about the way their food is produced, manufactured, distributed and consumed. The U.S. food system has become increasingly reliant on mass production factories and multinational retail corporations while local farms and family owned food markets diminish. Economies of scale and opportunity costs represent barriers to change of the current food system because of the many different paths available, each creating different outcomes for consumers, sellers, large corporations and small farms, determining their profit, prices, capital and value. Educating the American people about the benefits of local food production and the downsides of large scale food production, such as nutritional value, disease and safety concerns, and economic advantages, will help to move our food system from “point A” to “point B”.

The first introduction in the film is multiple images of farms, and agriculture of all kinds. Then the author quickly states that farms do not look like they use to. The message, and start of this film is to inform the viewer about the changes in agriculture, and present ideas about where our food actually comes from. The purpose of the film is to introduce to consumers the risk of eating foods that are owned by large corporations. This film addresses issues with large corporations owning all food sources, treatment of animals, and food-borne illnesses.

Remember when the tobacco industry was on trial and being held accountable for their illicit marketing and targeting tactics to further profits all the while denying any health issues associated? America has a similar issue but not as illuminated as the tobacco industry resulting in the surgeon general’s warning. This issue is free to market to children, free to market wherever profits are foreseeable, and free to label products to become more appealing. This issue is the ever growing food industry. Kind of taboo to blame food for the severe and skyrocketing obesity rate in America right? Have you ever checked your labels? Know what’s really in your food? Looked at and researched health programs controlled by politicians and bought and paid for health officials? The American food industry needs to have government regulation to prevent further obesity and malnutrition that is devastating our public health on a national scale.

The film Food Inc., like many other films of its category is not so much of an informative documentary, rather more of a slanderous exposé which blows the lid off of the food industry and its operations. To say that the film is neutral and tends towards more of an educative approach would be a misinterpretation to say the least. Throughout the entire movie it is always evident that the movie aims not solely to educate its audience about the truth of their food, but to convert the misinformed and inspire a rebellion against food industry practices. The movie does this through a tactful approach of bombarding its audience with gruesome clips, facts and testimonial story lines. The film asserts it claim through a thrilling critique of the horrific meat production process which is most prevalent in the U.S food industry and its impact on humans and the environment, while extoling alternative practices which seem to be more sustainable and humane, yet are underutilized. The film goes on to highlight the different players in the food politics arena, emphasizing the role that government agencies play. Also the film divulges the reality that is the monopolization of the food industry by big multinational corporations such as Monsanto Company, Tyson Food, Perdue Farms, Smithfield Foods, etc.

I do not in any way underestimate the power and influence within the federal government and the three sides of various congressional committees. We’ve never had food industries so powerful in our history These various congressional committees which fund government programs and operations and then provide oversight of them, and the federal agencies, often Independent agencies, which are responsible for the regulation of those affected industries and lastly, the industries themselves, as well as their trade associations and lobbying groups, which benefit, or seek benefit, from these operations and programs all play a vital role

In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.

Watching the documentary Food Inc, there were a few points that stood out most to me. I think one of the most important concerns that were brought up is the consumers not knowing the truth behind the food. Whether there is actual harm in our food or not, we still need to know what is going into our food. The harm that may actually be inside our food can be caused by how easy it is to produce crap food now days. Making mass produced food is a lot easier than it has been in the past because genetics have changed animals into growing faster and fatter. This causes harm to the environment by creating factories for these foods to be made, which causes pollution by emitting many CO2 gasses. However this isn’t a concern for the producer. The producer is mainly focused on money they receive even if it causes harm to the environment or the consumers. The use of pesticides and other substances are used in foods, whether it’s in the production of corn growing or in the food in general to help keep germs out. This also causes harm to the consumer and environment that we should be aware of.

The movie that I chose to watch is Food Inc. The reason I chose this movie is because I think not a lot of people do not know what’s in the food that they are eating. The film is an American documentary which examines the manufacturing production of meat, vegetables and grains. I think the main idea behind the documentary is do you know about the food that you are consuming? The food that we eat has a lot more history to it than we know. The way we eat has changed drastically in the last fifty years than in the previous 10,000 years. The embedded energy required for plant based foods is very low compared to meat based foods. Meat based foods requires a lot of machinery which in turn requires electricity. The workers are also being ill-treated by the owners because they work long hours for a very small salary. The farmers have no choice but to work for these large meat companies because they are bounded by debt to the companies. The film shows how fast food places are hiring workers to do one task over and over again for the minimum wage; the result was the fast food wonder that flounced the United States.

The food industry does not want you to know anything more than what you think about what goes on within our farms, because if you knew, you wouldn’t want anything to do with it and they would lose millions of dollars. The reality of it is, these are not farms we are getting our food from, it is a factory. Your image of the cows, pigs, and chickens running around freely is not what “farms” are like today at all. Our meat is being produced by huge corporations that have all the power in the food industry to do whatever they please to. The fruits and vegetables are being picked while still green all over the world wherever the food is in season after being sprayed with harmful chemicals so it stays fresh till it hits our kitchen tables. Our food is coming from factories, mass farming, and assembly lines, where the food has become a danger to us and the people producing it. This issue has a personal meaning for me because, I

Before watching Food, Inc., my knowledge of the food system was very minimal. I was aware that it was a large industry due to the society’s population but never thought about the harmful effects of it. It was shocking to learn about the horrors of the food industry being that we consume food every day. As seen in the movie, the large multinational companies that control the food system work their hardest to hide the truth about what we are eating. If companies were to reveal what happens behind closed doors, it is most likely consumers such as me would cease eating inorganic products.