environment External environment analysis—Analysing an industry 2.5 Remote and industry environment analysis 2.21 Understanding customers and markets 2.51 The basis of competition 2.56 Remote environment analysis Industry environment analysis What is a market? Linking markets to industries Customer market segmentation Blue Ocean Strategy—New customer markets Competitive positioning matrix Industry key success factors Competitor analysis Identifying strategic groups
with airline deals and car rental discounts. B. Government or quasi-government agencies play an important role in travel industry marketing through legislation aimed at enhancing the industry and through promotion of regions, states, and nations. C. The Marketing Mix is the set of tools that work together to produce satisfied customers, providing that the appropriate target markets and their needs are identified. Supportive PowerPoint Slides: 1-4 to 1-6. III
Alonso also organises other production factors. He has purchased some capital and hired two drivers to help him out. Exam practice – Mehreen Carpets: (a) Renewable resources used by Mehreen Carpets that are mentioned in the case study include wool and rosewood. (b) The loom is an example of fixed capital. It is not used up in production like working capital. It is used to make carpets and will be used repeatedly by the business. Answers: Section B: Business (a) Machinery, tools, computers
much more intensely connected by new communications technologies, state-sponsored programs to achieve autarky, a global epidemic of ethnic strife, uncontrolled urban growth, and the dissolution of extended family ties in many societies divided nations and communities and isolated individuals to an extent unparalleled in recorded human history. For teachers, in particular, the challenge of weaving together in meaningful ways the seemingly disparate strands of global history in the twentieth century
441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlear™ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the
theory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Column 3: The neo-modernist perspective Column 4: Contributions to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organization
looking at alternative actions that can be taken, then considering the probable good consequences of each action and the probable bad consequences while weighing the positive and negative impact of each consequence. It’s a kind of cost-benefit analysis. Exercises 1. Columbus Day is an American holiday. Write a short essay that weighs the pros and cons and then comes to a decision about whether there should be more or less public celebration (by Americans and their institutions) on Columbus