Analysis Report of Cango

The Mission Statement is a vital component in the strategic planning of a business organization. Creating a mission is one of the first actions an organization should take. This can be a building block for an overall strategy and development of more specific functional strategies (Abrahams, 1995). By defining a mission an organization is making a statement of organizational purpose.

The CanGo organization is lacking a Project Budget. The group is disorganized and unsure if the project can afford necessary equipment and resources required to complete the project. CanGo’s project team or the project manager needs to develop a project budget, including the goal of the project budget. The project manager will use this budget to help determine if the project is on track and the budget will be used by a number of personal as a guideline to fulfill project milestones. Aspects that need to be considered and included in the project budget are employee compensation, contract services such as hardware and software, equipment and supplies, and the budget should include overhead expenses. Overhead and indirect costs allow the project to absorb part of the administrative costs of the organizations daily operations. Many software options are available on the market today, such as

The mission defines the organization’s purpose, values, and core goals, providing the framework for all other plans. It is simple, vivid and compelling so that the employees from the janitor to the CEO, from the customers to investors can easily understand.

Most organization have develop an element called a mission statement. A mission statement describes and helps focus the attention of organizational members and external constituents on the organization's core purpose. This is use in the criminal justice and security agency use mission statement for the success of the organization and better serve the community or businesses that they have agree to serve and protect.

Mission statements for any organization are today a foundation stone for defining its activities, attitudes and culture. Thus the mission statement influences the organization to a very great extent. Thus the mission statement shows the degree of internalization and the general principles of governance adopted by the institution, and its core values and responsibilities and the area of interest. (Yopp, 2008)

CanGo is a fictional Internet startup that retails a variety of products and services, ranging from books and videos to online gaming services. The CanGo team deals with practical issues of business in many ways relevant to the realities of today 's business world. CanGo brings into focus a variety of issues important to businesses in general, and particularly those engaged in the challenging world of e-commerce. For example users:

CanGo currently operates primarily as an online retailer of books, compact discs, mp3 files, videos, and video game software. This configuration has allowed them to take advantage of internet marketing and expand their customer base worldwide. Despite the drawbacks of increased competition, overall growth in internet retail sales is projected to continue for many years to come, providing CanGo with ample opportunities for continued growth and expansion. The Forrester Research Firm projects that online sales in the U.S. alone will reach $248.7 billion by 2014, with an estimated increase of 10% in the five years following. ("The growth of,") Online sales in foreign markets will also continue to grow as internet technology expands into developing markets such

CanGo has many things that they should be considering when it comes to launching their games online. They need to look at the 5 stages of the consumers buying process before making any type of decisions on how to approach the public.

The mission statement is often publically stated and used by almost every organization today. It helps provide basic guidelines, essentially the core values of a company, and what they aim for. A mission statement gives customers

Once good title and it is game on, literally. The market fluctuates, but according to the chart in Appendix B, the amount of money being spent annually has been climbing year after year, and there is no reason to believe that will not continue. We also see by looking at Appendix C that while 18 – 24 year olds tend to spend the most time playing online games, that gamers from 25 – 54 are the biggest spenders, accounting for more than 75% of sales. CanGo needs to continue to look at the market space to see where it want to enter with online gaming. At the moment social games are hot, but Massive Multiplayer Online (MMO) games are the

The primary purpose of the Mission statement is to guide all the stakeholders to follow the same mission for the betterment of the organization while the vision statement offers a comprehensive direction with the perception of the corporate values (Darbi 2012). It also provides the aim an organization set to achieve shortly.

"A Mission Statement is an enduring statement of purpose that distinguishes one organization from other similar enterprises" The basic question that a Mission Statement answers is "what is our business?" It is a stand-out expression of the company's purpose and it is extremely important. The nine main components of a Mission Statement are all covered in UPS' statement and they are as follows:

Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture.

On the other hand, mission statement is the reason why a company exists and it’s a statement that declares the core purpose of a company. Mission statement usually will remain the same over time (Bratianu, 2007). The mission is different from a vision as it aims to create competitive advantage and also achieve the social goal of a company (Bratianu, 2007).

A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..