THE EFFECT OF MARKETING EFFICIENCY, BRAND EQUITY AND CUSTOMER SATISFACTION ON FIRM PERFORMANCE AN ECONOMETRIC MODEL AND DATA ENVELOPMENT APROACH Luis Fernando Angulo Autonomous University of Barcelona, Business Economics Department 08193 Bellaterra (Cerdanyola del Vallès), Barcelona, Spain Tel. +34 93 581 1209, Fax +34 93 581 2555 Email: LuisFernando.Angulo@uab.es ABSTRACT This research focuses its attention to support empirically and not separately the impact of marketing activities
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF RESEARCH The essence of the dissertation principally to carry out relationship that exist between the impact of customer satisfaction and business performance from its antecedents of customer loyalty and retention, customer relationship management, based on performance of attribute in retail industry. A case study of ASDA is presented as concept proof. A detailed background of satisfaction of customer, loyalty and retention towards product or service
AN INVESTIGATION OF CUSTOMER’S PERCEPTION AND EXPECTATION OF SERVICES IN PENSION FUND ADMINISTRATION (PFA) IN NIGERIA (A STUDY OF PFA CUSTOMERS IN ENUGU) CHAPTER ONE INTRODUCTION 1. Background Of The Study In the current competitive environment, satisfying customers has emerged as the primary challenge for many service companies. Emerging technologies, rising and ever changing customer expectations has significantly narrowed the quality gaps, thus thrusting customer satisfaction into
Proposed Research Title Mobile Smart Phones – A BlackBerry Culture: an investigation on Retention and Branding – a case-study Proposed Research Questions Q1. Does the BlackBerry mobile Smart Phones environment lend itself to a Retention Strategy? Q2. What are the effects of the BlackBerry Mobile Smart Phones culture on Branding? Abstract BlackBerry has gone through rapid growth during the past five years and has almost doubled in size in the past two years especially within Europe
Management, Technology and Enterprise The relationship between service quality and customer satisfaction in the retail industry- A case study of Sainsbury’s Research and Consultancy Methods in Business Linda Gallacher 8/3/2015 Student number - S1317894 Word count - 4400 Contents 1 Introduction 2 2 Literature review/Background 3 2.1 Service Quality 3 2.2 Customer Satisfaction 3 2.3 Service Quality and Customer Satisfaction 4 2.4 Training and Development 4 3 Aim, Objectives and Research
Section 1: Introduction 1.1. Choose the Topic of Justification According to the result of part A, the author has better understanding on her personality and preferable learning styles. And it briefly explained the reason that the author to select this topic. Working human resources in service industry should be a suitable career for the author, because she realizes that to work with a wide range of people and provide to others are the main preferences. Regarding to her career choice,
Warwick, Coventry, UK Introduction There appear to be five major debates taking place in the service quality area. One debate concerns the similarities and differences between the constructs of service quality and satisfaction (see e.g. Anderson and Sullivan, 1993; Bolton and Drew, 1991; Cronin and Taylor, 1992, 1994; Oliver, 1993; Parasuraman et al., 1988; Taylor, 1993; Zeithaml et al., 1993). There appears to be a consensus emerging that satisfaction refers to the outcome of individual service transactions
IncreasIng OrganIzatIOn capacIty IntrOductIOn Course outline • This course provides an overview of the strategies and tools necessary for the development of effective, long‐lasting organizational capacity in project management. Topics covered include project management skill development, related skills, and organizational arrangements for effective project management, organizational learning, project management communities of practice, effective processes and tools for project management, and building
VIEW Strategic Human Resource Management Taken from: Strategic Human Resource Management, Second Edition by Charles R. Greer Copyright © 2001, 1995 by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that