Analysis : Tate Digital Strategy

The primary topic of the website and magazine is to give a brief overview about the history museum. Both genres provide readers with two different sources of information about the museum and basic information. The website covers more up to date events and information, and was developed to be a persuasion method to attract the audience to visit the museum. A lot of the information on the website promotes the museum. For example: the site has a visit tab and gives basic information on one page to make is easily accessible for future visitors. On the other hand, the primary topic of the magazine is to give the current museum audience a condensed version of the website and covers the most important topics. Overall both genres play off each other, and both have their own representation of the museum. Throughout this essay we will closely examine the genres; content, structure, design choice, how each genre evokes emotions, and view the different aspects of each and how they target their audience. The purpose of this genre analysis is to examine the efficacy of the chosen genres. In examining

Although a cultural center for entertainment and education, a museum is, at its core, a business. Being such, it must operate as such. Obtaining and maintaining valuable artifacts is expensive; procurement, transportation, upkeep, and security are some of the many costs involved. The revenue generated by the museum has to be sufficient enough to cover these large expenses. For that reason, the cost-effectiveness of a piece must be considered. A famous piece, such as the Mona Lisa, will

Another aspect that I found to be very interesting was the way in which each of the museums offered different multimedia formats to facilitate the visitor’s experience with the artwork in display. I noticed that both museums offered applications for smartphones and tablets, free of charge, to assist the visitors with getting the most possible out of the museum. Visiting a museum can be a very distracting task because there is so much to see and without a plan or a navigating system that helps you make your way towards the museum, it can be hard to gain something from your visit. Both apps are accessible to most people and very easy to navigate through. These apps included audio guides, exhibition information, calendars, events and so on. However, I noticed

To me, museums serve as trains that deliver goods that are arts to people. Art can be perceived as a mean to entertains our life, reflects customs and communicates thoughts, ideas and emotions and it’s museums job that bring them closer to people. There is a huge difference when it came to seeing the artwork in person and seeing the artwork from a book or website and magazine. You will never be able to feel a piece properly when you see it in the textbook, you will never understand how the color was put together and what is the meaning behinds it, you won’t see how the lines and curves are blend together to make the painting look perfect and how strong that art can affect you in emotion. Many people nowadays don’t even bother watching the art themselves, they rather listening to what critics have to say about the works in their own perspective and can’t even make a decision themselves whether or not they should see the arts. “An ounce of image is worth a pound of performance”, in my opinion, I think we will never know what is good until we see it

Our recent class visit to the Blanton Museum provided us with insight into how the institution utilizes social media tools to engage with their current and future publics, expand brand recognition, and attract new visitors to their location. Social media plays a pivotal role in how society communicates day-to-day with each other. With the rapidly increasing use of social media, the museum is now challenged with the ability to be able to reach their audiences in this new online environment.

The technology this museum provides plays a very important role in this section because it understands the learning needs on children. Studio Play allows children to make art and it also permits that parents frame their kid’s art and hang it in the Museum. Children can discover and learn about art while reinforcing sight-words. Opponents might focus more on the consequences of so much technology due to today’s innovations such as video games that kids play. This can affect their sight, their environment, and behavior due to spending long hours interacting with these video games. Also, opponents may focus on the fact that museums are known for displaying ancient art, allowing people to go back in time, not to make art. In reality, the truth is that these technology is comfortable and safe. Kids find it easy to get engaged and focused. Imagination has been lost throughout the years and it’s very important that kids are able to explore their

The 21st century has seen a dramatic increase in the challenges facing cultural institutions, particularly museums. One of the most pressing issues currently facing museums worldwide is the diminishing level of government support. Despite reductions in government funding, the sustained maintenance of museum collections and facilities continues to require substantial resources. In the face of such difficulties, a growing number of museums have turned to innovative programming, specifically exhibitions, as a way to ensure financial viability through increased attendance. Given the growing competition for consumer leisure time in today’s society, attention has shifted away from traditional scholarly collection based exhibitions, towards the populist exhibition format offered by blockbuster exhibitions. Through a discussion of Harry Potter™: The Exhibition at the Powerhouse Museum and the First Emperor: China’s Entombed Warriors at the Art Gallery of New South Wales, this essay will examine the two approaches museums are taking to the blockbuster model. It will be argued that although exhibitions reflecting popular culture are becoming increasingly more common, there are institutions that manage to reflect popular taste in ways that continue to advance scholarship and create opportunities for lifelong learning.

2- The museum is for specific people. Therefore, this issue is a serious one, if people cannot find the museum interesting from the first place how would they want to visit it? The museum offered different educational programs and special exhibitions, and made lots of effort in promotion especially through press relations and local media.

The museum tries to overcome its weaknesses, such as Still’s lack of name recognition, by attempting to popularize the life and work of Clyfford Still. The museum holds as many events and hosts as many rentals as is reasonable. It benefits from its use of creative ways of acknowledging the greater art world beyond Clyfford Still while still adhering to his will, and from encouraging people to buy tickets to the museum and events online. The marketing staff of the museum makes the most of the organization's opportunities by trying to reach out to as many new patrons as possible, which due to the growing population, is a list that is always increasing. The marketing team tries to make the most the of the “Museum Campus” that is growing up around the institution and they are always focused on making a larger public image for the life and work of Clyfford Still by engaging with its patrons cheaply and efficiently online. The Clyfford

On the museum’s website, it allows us to get a better insight into its art collection and provides us with essential information of the institution. The design of the museum’s

This is an immense and actual task, for “[t]he achievement of a beneficial inter-action between the potentially conflicting expectations and aspirations of visitors and host or local communities, presents many challenges and opportunities.”13 I believe that within the museum world lies much knowledge and experience which is certainly relevant to further discussion and development of the relationship between cultural heritage management and tourism. Though my topic is connected to the field of cultural tourism, it has to be kept clear that this thesis is on museums and museology rather than on tourism. The reason is that cultural tourism is a form of tourism – it is not a form of cultural heritage management and is not a form of museum management.14 Museums can on the other hand contribute to cultural tourism as attractions, because they work with the cultural heritage, or even are themselves cultural or heritage assets. Therefore their input to the development in the field of cultural tourism is certainly valid. Though the tourism sector and the cultural heritage management sector, including the museums, actually do have

Also, the concept of visual technologies from Module 6 ties into the experience with the Google Cultural Institute and how scientific innovations have resulted in image reproductions. Additionally, the Google Cultural Institute is a representation of technological determinism and that this technology can determine the direction society takes. Lastly, the course concept of cultural tourism from Module 10: The Global Flow of Culture expresses that although technology is constantly providing us with new ways to view artwork; people will still travel to different regions to see art. In conclusion, the Google Cultural Institute is a very beneficial and educational tool that extended my knowledge of concepts that I learned throughout the VISA 1Q98

There are opportunities though, and they are good opportunities. I was able to identify three that they should pay attention to and really hit hard on. In today’s economy, people aren’t wanting to spend a lot of money. The recession is making people be a lot more conscious about money. Good news, the museum is free. If marketed properly, this could be a huge way to gain new visitors. Plus, art museums have sophisticated connotations that make people feel smart when they go to them. What better way to spend the day than to go somewhere that is free and feel sophisticated? Another opportunity is that new exhibits could attract younger demographics, pending on the exhibit. This could be tricky though because they want to attract everyone, but older crowds are interested in things that younger generations aren’t. They have to be able to balance the attractions so everyone can relate to it and want to view it.

Furthermore, Ginanne Mitic wants people to know social media can be used for business purposes, not just for social needs, as she explains in the article “Technology Expands the World for African Artists.” Mitic argues that technology such as social media has helped African artist Dawit Abebe to be recognized by many collectors around the world, one of which is Ms. Hjellegjerde. Mitic states, “The two met over Facebook a few years ago, after Ms. Hjellegjerde read an article about Mr. Abebe, who had just set up his account after a friend recommended that it might help broaden his career outside of Ethiopia”(Mitic). She wants to let her readers know that social media such as Facebook is what got Abebe’s art works noticed and recognized by

The relationship between art and commerce has always been subject of hot discussion. Many people look at creativity as a vehicle for economic interest, while others view it as pure dedication for personal creative needs. The world as we live in today sees the creative industry, including visual and performing arts, sound recording, book publishing, and movie making, a highly commercialized global enterprise. People constantly buy and sell art products in a highly active market. Although it is difficult to conclude whether art and commerce is perfectly compatible or mutually exclusive, one thing is true, that the relationship between the two has not stayed constant throughout the history of art. From the early Renaissance period to contemporary and modern time, we see art gets intertwined with business more and more. There are multiple well known historical examples demonstrate the dynamic evolution of creative expression, though new system also brought challenges.