Analysis: The Indianapolis 500

As most people are aware, NASCAR is the fastest growing sport in America. NASCAR, or the National Association for Stock Car Auto Racing, has become a national phenomenon and is attended by millions of Americans of year.

The TV show I chose for a male focus is in the Sports category, specifically titled “NHRA Drag Racing”. A little context regarding the sport itself, it is one of if not the highest ranking professional automotive racing in the world, the sport is only place that features Top Fuel Dragsters and Funny Cars using Nitromethane for gasoline allowing them to travel a 1/4 mile in 3-4 seconds at over 300+ MPH. The announcers for the sport react to the male drivers by giving a high regard for their driving capabilities and character within the sport. Announcers for the male drivers tend to give perceptions that the men, although only paid to drive the car down the drag strip, are generally educated on the mechanical aspects of their car. The language

This class taught me how to recognize the unethical errors and avoid implicit bias during the decision-making process. In the practice of Carter Racing case, all of our team members agreed to race when decided individually and insisted our decision after the group discussion. It was interesting to realize later on that we tended to seek out information that supports existing instincts and viewpoints while avoided information that contradicted them. When deciding whether to race in the final race of the season, despite unexplained engine failure, we subtly and unconsciously looked for information that supported our desire to race. Therefore, anchoring on a particular piece of data and seeking confirming information would lead to decision-making

The nascar body frame has become so much stronger. The frame has gone through so many changes. It has went from the stock frame of a car right off the assembly line to a full custom frame. Stronger frames can also protect the driver in any type of wreck. If the car happens to take a head on crash the frame will bend but the parts around the driver will not. Without the frame the driver would be killed in a wreck.

The year 2008 was a dreadful year for corporations as it brought profit losses for their business. Corporations would rather forget this dark time in history plus trust past events do not repeat themselves. During 2008 companies were struggling to stay in the industry. NASCAR, Chevrolet, and Chrysler among others firms could not have prevented what was occurring in the USA economy (Ferrell & Hartline, 2014). There was nothing that could have altered the 2008 recession. However, the NASCAR’s overall co- branding strategy dealing with the marketing affairs seems to be a sound plan, but they lacked diversification in its sponsorship portfolio.

Through my conversation with Yoko and Pat, I learned that we need the advertisement to increase runners’ motivation to upload their photos on our website instead. Moreover, our conversations remained me that it is important for us to have joint marketing promotions with the marathon organizers.

Downtown Indianapolis is the home of several museums, including the Indiana State Museum, The Eiteljorg Museum of American Indians and Western Art, The Colonel Eli Lilly Civil War Museum, The Indiana Historical Society, The National Art Museum of Sport, and the NCAA Hall of Champions (Visit Indy). Moving away from downtown, tourists can discover The Children’s Museum of Indianapolis, which is the world’s largest children’s museum. Over one million visitors work their way through the five different levels of this destination (Children’s Museum). In addition to hosting races, the Indianapolis Motor Speedway features a museum in the track’s infield. According to Indianapolis Motor Speedway, its “Hall of Fame Museum is recognized as one of the most highly visible museums in the world devoted to automobiles and auto racing.” The museum and the rest of the speedway was designated a National Historic Site in 1987 (Motor

Over 50 years ago a new sport was introduced. This sport was stock car racing. The organization that sponsors stock car racing is known as National Association of Stock Car Racing, NASCAR. The driver that is identifiable with NASCAR is definitely Dale Earnhardt. Over the years there have been many great stock car racers from Cale Yarborough to Richard Petty and Davy Allison, but no other name was better known than Dale Earnhardt. Whether on the track or in the crowds, there is no possible way a person can look without seeing a black number three or some other Earnhardt insignia. In first or last place, victory circle or behind the wall, the black GM Goodwrench Chevrolet could not be deprived of its

Chris Peterson is racing in the biggest and the frist race of the year as his frist cup stock car race. The cup level is the highest level of stock car racing competition. THis race was oe the best races of all time because everyone was racing ont eh edge of chaos for the race. Chris though everyone was racing like idiots because it look like they are going to crash for the race. On the last laps of the race everyone is so close it look like anyone will crash and burn or win. SO everyone is racing really hard and it looks like someone will crash. that is why it wasn't surprising to anyone that there was a big major wreck on the last lap. Chris Peterson cut right in front of another car and that cause that car to spin hit another car. That

Break out that dusty Santa costume or wear the dri-fit half zip, with Santa hat and beard, provided, and take a charitable run at the Santa Hustle run, based at the Wilderness Resort, 190 Gists Creek Road, Sevierville, TN. The Santa Hustle 5k and Half Marathon draws participants from miles around, a very popular winter event. Proceeds go to help the Keep Sevier Beautiful campaign, associated with Keep America Beautiful. They will also be on hand to pick up any recyclables. Additionally, the Marines will be available to pick up for Toys for Tots. Donors can bring an unwrapped toy for this important charity.

Unfortunately nothing in this world is perfect, and there are still emerging opportunities available in different aspects for the organization. Even though the consumer market for the event is loyal and profitable, there is a different approach the Indy 500 can take to capture the most profitable

After reading the IndyCar case it is best to start analysing their internal environment. Beginning with the target market for IndyCar which is mostly males between the ages of 25 and 60. Although IndyCar targets an older market they are trying to get a much younger audience by doing things like

NASCAR is successful and has remained successful over its span of years due to effective branding and marketing strategies. In order to brand the NASCAR name they work on co-branding/partnering, television, differentiation, and loyalty. When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams and athletes that will prove to be reliable, respectable and, most important, repetitive advertising outlets. (Depken, Groothuis, & Rotthoff, 2014.)

b.) The Indianapolis 500 has continued to diversify its event as the spectacle continues to grow. The sport of racing can be considered long and boring at times, which means needing recreate and create new aspects of the event. For example, the SnakePit has continued to attract younger generations as an EDM concert that happens during the race. Most of the attendees do not actually pay attention the race but are there strictly to party in the same location. This past year, a new premium viewing was constructed at Turn 3 that is targeted towards corporate and higher end customers. This experience gives attendees the traditional race experience with more than just a grandstand seat. Also, kids can enjoy the event too by participating in the IMS

So for years now, the car industry has been evolving. While it is getting bigger and bigger, it is also branching off to many other sub-industries. Among those industries, one of the most popular is the racing one. It has been evolving since it has started. And to say that it is very popular in this generation would be a huge understatement. Even while it is an industry of its own (Racing industry), it still has many different branches. For instance, when we talk about racing, we can have an endless discussion about how many different kinds there are. On the legal side of racing, we have organized activities such as NASCAR racing events, but if we want to talk about illegal racing ways, we can talk about street racing or drag racing on local streets. This however, will be discussed in the main part of this paper. So before getting into the meat of this paper – which is the driving question (“Why is racing important in the car industry?”) – We need to answer why talking about his is important to know about. So, why is this topic crucial to know about? Well for starters, racing has become one of the most popular activates that most teenage boys and professionals partake in. other than that, racing brings one of the biggest revenues economically to the table. Now this means better improvements in the car industry as a whole. While we are talking about improvements to the car industry, we can certainly talk about how sport and