Analysis Two Environmental Forces Which Are Affected the Marketing Strategies of the Christian Dior Watches in Hong Kong.

The LG Watch Phone’s high design quality will also make the product attractive to the watch aficionados who purchase fashionable Omega and trendy Prada time pieces. The target markets desire quality, reliability and simplicity of operation.

With regards to brand growth, the company absolutely needs to make strategic decisions to ensure that Omega becomes the world’s largest luxury watch. This would require substantial strategic decisions to be made especially related to the Omega’s product families and its associated communication strategies. The following are the recommendations or the new branding strategies:

Pricing is important when marketing a product. The determining factor for the pricing is the material, time to make, amount spent on marketing and promotion of the product. The goal in providing such a product that is moderately

This one of a kind watch, shaped like a phoenix from the house of Cartier has a price tag of $ 2,755,000. The watch is made from 18 carat rhodium plated white gold. The bracelet of the watch and the phoenix are covered by 3,010 brilliant cut diamonds and a pear shaped portrait cut diamond weighing 3.53 carats. The combined total carat weight of all the diamonds are 80.13. Moreover, the eyes of the phoenix are accentuated by emeralds. Due to it’s stunning design this watch doubles as a beautiful piece of

The Christian Lacroix house was inaugurated in 1987 in the city of Paris. On July 26, 1987 Lacroix showed his first collection (introducing the “pouf” skirt, known as a milestone in fashion history for its inventiveness) under his very own name, and that year the Council of Fashion Designers of America awarded him, “Most Influential Foreign Designer.” He was referred to as the “Messiah”, by a French magazine, and even Time featured him on the cover. In 1988, he received his second Golden Thimble, and debuted his first Ready-to-Wear collection. In 1989, Christian Lacroix introduced his first line of accessories including jewelry, handbags, shoes, glasses, scarves, and ties. Also, during this year he celebrated the opening of boutiques in Paris, Arles, Aix-en-Provence, Toulouse, London, Geneva, and Japan. In 1994, he created the “Bazar” line, a collection based more on folklore and historical time periods than his Ready-to-Wear and Haute Couture lines. In 1995, Lacroix launched the CL Linen and Towel Collection in the spirit of which he believes, “that fashion and lifestyle are two sides of the same coin.” In 1996, he created his Jeans line. This collection embraces the past, present, and future and was inspired mainly by popular and ethnic art and tradition throughout the world. The fact that

Sell your Cartier watch and enjoy a satisfying and lucrative experience. Cartier watches are known for their myriad of cases with unique contours and style that highlights Cartier’s pursuit of aesthetic perfection in watchmaking. We are committed to offering the highest possible quote for elite brands including Cartier watches.

Known for his love of high-end timepieces, Nas recently sat down with GQ, unveiling his plans to launch a new online boutique with private watch dealer Steven Brown. OwnlyOne.com, gives shoppers the opportunity to purchase the world's finest watches, offering limited sales of one classic watch a day, as well as expert advice for purchasing. The store will feature both new and used items from top brands like Rolex, Cartier and Breitling, Omega, and other fine brands.

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

Christian Dior SE was founded by its namesake, French fashion designer, Christian Dior. The legendary designer exploded onto the Parisian fashion scene in 1947 through designs that challenged the wartime restrictions and reintroduced feminine elegance to women’s fashion. Dior was immediately successful and recognized for his unprecedented creative originality and innovation. During his lifetime, Dior was the most successful fashion designer in the world. Following Dior’s death at the age of 52 in 1957, the house brought in a steady stream of new designers who would carry on Monsieur Dior’s legacy into the

In 1948 Dior fashion house became a Haute Couture fashion house and started to create products of different categories – clothing, ties, socks, fur coats, jewellery and perfume. In 1957, after a sudden fashion

The Rolex brand is based on rich lineage and heritage, dated back to the 1905.It is world-famous for its performance and reliability; it sells high-quality watches to men and ladies. It has been established in 1905 by Hans Wilsdorf and his brother in law .The Company originally named Wilsdorf & Davis specializes in watch distribution. In 1908 the company decided to create a new name for the company that would be easy to pronounce in all languages and concise enough to display on the dial of is watches and have decided to call the company Rolex. The London based company has decided to relocate the company’s headquarters to Geneva, Switzerland in 1910. The brands logo is a crown image with Rolex writing in bold letters.

team designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. It

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.

Middle class is booming worldwide and with prosperity comes consumers ' desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called “category killers”, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust.

In the following years Dior had many different designers which included Saint Lauren and Bark Bohan. In 1948 Bohan launched a new brand in the Dior house called baby Dior and in 1969 they also launched a range of cosmetics following that he also launched the first collection of Christian Dior home clothing line for men in the year 1970.they also launched a range of Dior watches. They have since maintained a good reputation in the production of high quality luxury goods although under different managements. As at 2009 they had an estimated 160 boutiques worldwide. The diagram below shows the total income that is generated by the Christian Dior Corporation.