Analysis Two Environmental Forces Which Are Affected the Marketing Strategies of the Christian Dior Watches in Hong Kong.

995 Words Oct 6th, 2009 4 Pages
Christian Dior Watches is subsidiary of the LVMH Group which designs have resulted form a combination of the artistic talents of John Galliano, Victoire de Castellane and Hei Slimane. They combine creativity and quality representative of the couture house and all of the expertise of find Swiss watch making. Christian Dior Watches collecting are an original and exclusive creation, a timeless object, the reflection of a personality.
They are distributed in over 150 countries at 1,500 sales outlet and 115 Christian Dior boutiques. Christian Dior Watches are warranted by Christian Dior to the original purchaser to be free from defects in material and workmanship under normal use for a period of two years form the date of purchase.
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It is match to be the trend of cultural in Hong Kong.

Christian Dior Watches Marketing Program Planning
Christian Dior Watches has being to launch a new product which is limited edition ladies watches collection. The quantity for sell only has limited five thousands pieces for worldwide. A ladies watches collection is design by a famous designer who is top five of the rank of global best designer. For this ladies watches collection they provide special extend warranty period from two years to four years.
Christian Dior Watches now is starting to prepare the marketing program planning to launch the new product. Marketing program has four mix tools including Price, Place, Product and Promotion. Precisely to manage four tools that is the mainly factor to achieve a successful marketing program.

Firstly, they need to determine the new product price. Price that is the money or other considerations (including other goods and services) exchanged for the ownership or use of a good. Pricing determining will be influence the performance of marketing planning.
As Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong (Fourth European Edition) points out “Before setting price, the company must decide on its strategy for the product. If the company has selected its target market and positioning carefully, then its marketing-mix strategy, including price, will be fairly straightforward.” The Christian Dior Watches’ new collection watches’ target market is
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