Analysis: Walmart

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Background- WalMart is a Bentonville, Arkansas global corporation that runs chains of discount department and warehouse stores. It is the world's largest public corporation ranked by revenue, the largest private employer with over 2 million employees, and the largest retailer in the world. It was founded in 1962 and now has almost 9,000 stores in 15 countries under 55 different names (walmart.com). SWOT Strengths Weaknesses Opportunities Threats Global in scope largest food and grocer in the world. Emphasis on sales growth over service sometimes Greater penetration in some urban markets; WM has concentrated on suburban America Increased competitive pressures other companies are actively trying to capture some of WM's market share Low Price Leadership Pressure on short term sales Expansion into new Eastern Europe markets as EU opens up Rising costs in land, staff and supplies hit WM as well as others Market Leadership Economies of Scale Sometimes branding issues cause problems with economies of scale internationally Greater global sourcing and procurement Legal and regulatory attention because they are big, they get attention in all types of areas (human resources, ecology, business practices, etc.) Logistics and systems expertise allows business to prosper Community press- sometimes company has rape and pillage reputation Africa is an open market for WalMart as incomes rise in certain areas Emerging foreign markets are volatile due to political and
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