Analysis of 3 Advertisements by a large Financial Products Essay

880 WordsMay 4, 20144 Pages
Assignment On Analysis of Three Advertisements by a large Financial Products/ Services Marketer Date: 28 February, 2014 Prepared For: Shahriar Kabir Assistant Professor, IBA-JU Course Instructor Prepared By: Golam Tarek Hasan Id: 2012-01-045 Jahangir Nagar University Institute of Business Administration WMBA Programme, Spring 2014 FIN 513/MKT 512: Financial Products Marketing Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009 At first a past television advertisement of Eastern Bank Ltd NRB TVC 2009 is considered to be analyzed. Video lnk: https://www.youtube.com/watch?v=oHYPERLINK "https://www.youtube.com/watch?v=o1s7lcFO_XA"1HYPERLINK…show more content…
And this "Matri Vumi" service helps that abroad working man to send his earnings to his family easily. This is all found after analyzing the Eastern Bank Ltd NRB TVC 2009 advertisement. Analysis of the Advertisement of Islami Bank mKash TVC Secondly, a recent television advertisement of Islami Bank mKash TVC is considered to be analyzed. Video Link: https://www.youtube.com/watch?v=YRMcHYPERLINK "https://www.youtube.com/watch?v=YRMc6jd9lBo"6HYPERLINK "https://www.youtube.com/watch?v=YRMc6jd9lBo"jdHYPERLINK "https://www.youtube.com/watch?v=YRMc6jd9lBo"9HYPERLINK "https://www.youtube.com/watch?v=YRMc6jd9lBo"lBo Published on Dec 18, 2013 Product: Islami Bank mKash Direction: Rana Masud Duration: 40 Sec. Format: HD Client: Islami Bank Ltd. Asst. Directors: Faisal Faruk, Jahangir Kabir, Mehedi Ali Imam Cast: Masud Karim Music: Ibrar Tipu Makeup: BD Post: The Decode Ltd. Production: Ferywala Communications Concept of the advertisement: The advertising has made for Islami Bank mCash, is the Mobile Banking of Islami Bank Bangladesh Limited where the customers of any mobile company take the 24 hours of mobile banking services from anywhere of the country without going to any branches. The advertising has made to show with mobile banking you can access your bank accounts, make payments and transfer funds via your cell phone. With vast mobile connectivity, mobile
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