Assignment
On
Analysis of Three Advertisements by a large Financial Products/ Services Marketer
Date: 28 February, 2014
Prepared For:
Shahriar Kabir
Assistant Professor, IBA-JU
Course Instructor
Prepared By:
Golam Tarek Hasan
Id: 2012-01-045
Jahangir Nagar University
Institute of Business Administration
WMBA Programme, Spring 2014
FIN 513/MKT 512: Financial Products Marketing
Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009
At first a past television advertisement of Eastern Bank Ltd NRB TVC 2009 is considered to be analyzed.
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And this "Matri Vumi" service helps that abroad working man to send his earnings to his family easily.
This is all found after analyzing the Eastern Bank Ltd NRB TVC 2009 advertisement.
Analysis of the Advertisement of Islami Bank mKash TVC
Secondly, a recent television advertisement of Islami Bank mKash TVC is considered to be analyzed.
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Published on Dec 18, 2013
Product: Islami Bank mKash
Direction: Rana Masud
Duration: 40 Sec.
Format: HD
Client: Islami Bank Ltd.
Asst. Directors: Faisal Faruk, Jahangir Kabir, Mehedi Ali Imam
Cast: Masud Karim
Music: Ibrar Tipu
Makeup:
BD Post: The Decode Ltd.
Production: Ferywala Communications
Concept of the advertisement: The advertising has made for Islami Bank mCash, is the Mobile Banking of Islami Bank Bangladesh Limited where the customers of any mobile company take the 24 hours of mobile banking services from anywhere of the country without going to any branches. The advertising has made to show with mobile banking you can access your bank accounts, make payments and transfer funds via your cell phone. With vast mobile connectivity, mobile
Throughout everyone’s lives either children and adults, brushing teeth is nessecary to maintain fine-white looking teeth. Yet many people who constantly brush when needed still fall short in achieving white, shiny, teeth even though they brush after every meal. This is due to stains from wines, acidic foods, or the coming of old age. Either one of these reasons could be responsible for why your white-shinny teeth become yellow. Imagine having a fine dinner with your special someone, only to smile and have them see your ugly, disgusting, yellow colored teeth. With 3D White Strips made by Crest, say goodbye to those ugly teeth and say hello to shiny, sparkly, white teeth. When people ask other people “How did you get your teeth so white?” Most
Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way
They have also acted provocatively with several slogans which they have used in some campaigns in the last two decades. Not only in 2001 when the new IRN-BRU TV advert poked fun at goths, A.G. Barr has pressed charges against. In most cases, they didn’t get problems and therefore they hadn’t changed something. Consequently, the company has felt confident that they won’t be forgotten due to its unique adverts. Moreover, IRN-BRU adverts were medalled as “Best Advertising Strapline of the last 21 years” (“Your other national drink – made in Scotland from girders”) and as “Best Poster of the last 21 years” (Bitches poster).
In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a
up about two thirds of the A4 sized advert. The picture is of a woman
I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all
that the car is a family car and is aimed at married women mainly but
7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have been communicated?
When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that " program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a
We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product
In this paper we will assess the advertising industry in Egypt. Our analysis will involve a SWOT (Strengths, Weaknesses, Opportunities, Threat) analysis of this industry, we will also look at it from the perspective of a banker who wishes to make credit offers to the advertising firms and therefore is relied on reports such as this one.
At the end of the text is an ellipsis. This adds to the beckoning feel
Here we would be analysing TV commercial to understand it and its effects and whether it is proving for what it are made.
Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.