Analysis of 3 Advertisements by a large Financial Products Essay

880 Words4 Pages
Assignment
On
Analysis of Three Advertisements by a large Financial Products/ Services Marketer
Date: 28 February, 2014
Prepared For:
Shahriar Kabir
Assistant Professor, IBA-JU
Course Instructor

Prepared By:
Golam Tarek Hasan
Id: 2012-01-045

Jahangir Nagar University
Institute of Business Administration
WMBA Programme, Spring 2014
FIN 513/MKT 512: Financial Products Marketing

Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009

At first a past television advertisement of Eastern Bank Ltd NRB TVC 2009 is considered to be analyzed.
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And this "Matri Vumi" service helps that abroad working man to send his earnings to his family easily.
This is all found after analyzing the Eastern Bank Ltd NRB TVC 2009 advertisement.

Analysis of the Advertisement of Islami Bank mKash TVC
Secondly, a recent television advertisement of Islami Bank mKash TVC is considered to be analyzed.
Video Link: https://www.youtube.com/watch?v=YRMcHYPERLINK "https://www.youtube.com/watch?v=YRMc6jd9lBo"6HYPERLINK "https://www.youtube.com/watch?v=YRMc6jd9lBo"jdHYPERLINK "https://www.youtube.com/watch?v=YRMc6jd9lBo"9HYPERLINK "https://www.youtube.com/watch?v=YRMc6jd9lBo"lBo

Published on Dec 18, 2013
Product: Islami Bank mKash
Direction: Rana Masud
Duration: 40 Sec.
Format: HD
Client: Islami Bank Ltd.
Asst. Directors: Faisal Faruk, Jahangir Kabir, Mehedi Ali Imam
Cast: Masud Karim
Music: Ibrar Tipu
Makeup:
BD Post: The Decode Ltd.
Production: Ferywala Communications

Concept of the advertisement: The advertising has made for Islami Bank mCash, is the Mobile Banking of Islami Bank Bangladesh Limited where the customers of any mobile company take the 24 hours of mobile banking services from anywhere of the country without going to any branches. The advertising has made to show with mobile banking you can access your bank accounts, make payments and transfer funds via your cell phone. With vast mobile connectivity, mobile

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