Analysis of Anti-Smoking Advertisements

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Analysis of Anti­Smoking Advertisements Smoking is becoming more and more of a problem throughout the world. Smoking cigarettes used to symbolize wealth and status in society. Today, smoking seems to be more of a trend to look “cool”. It is very much advertised against on television today. Since tobacco companies don’t advertise on television the anti­smoking companies already have a huge step ahead. More people than past decades have access to television and see these advertisements more than the ones tobacco companies post at businesses that sell tobacco products. Most people just walk right on by those kinds of ads with no idea that they are even there.…show more content…
Another technique that goes along with the last example would be weasel words. In Figure 2, the words at the bottom of the ad say “Kill A Cigarette and Save A Life. Yours.” Weasel words means using words to suggest a positive meaning. Just because you smoke does that mean you’re going to die? Of course not. The words were placed in the ad to give a little more dramatic effect to the message they’re trying to portray. About 19 percent of all adults in the United States were current smokers in 2011 (Centers for Disease). That is about 43.8 billion people in the United States who reported to have smoked at least 100 cigarettes in their lifetime, and who at the time of the interview, reported to have smoked on a regular basis. Every day about one thousand people under the age of 18 become daily cigarette smokers (Substance Abuse). From that information you can infer that the percentage of all adults that smoke today is most likely more than 20 percent. Tobacco companies use many forms of advertising techniques to get their customers and the anti­smoking or anti­tobacco companies and campaigns use the opposite techniques. They use facts and statistics to get their point across. They want people to know what they are actually doing when they smoke a cigarette. That is
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