Distribution Channel Analysis: Automotive And Canned Soup

2) Explain the role of channel intermediaries in the product distribution process. Why is their role important?

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

Alco-Haul does not have many major competitors for the target market that we are trying to reach. The competitors that we have to worry about are same day delivery alcohol services, online alcohol delivery services, and liquor stores.

The product distribution ideal for Whole Foods Market in Namibia will be two. First, the win-win-win distribution will be used when the company is entering the new country for the first place. This distribution channel aims at having all distributors in the supply chain to benefit from the products being distributed. Even though American companies always aim at reducing the links in the supply chain, this happens in the developed countries while this company is opening a new store in a developing country where the distribution channel is expected to change. Therefore, the win-win-win distribution channel works in a way that it benefits the all vendors. With attached financial benefits, the win-win-win situation

Whole Foods Market carries out a series of operations but its main function is to supply customers with healthy and mostly organic foods. The company takes on an organic/natural version of a grocery store whose mission is to supply consumers with superior quality food. Although some products do contain GMO ingredients, the company makes sure these products are properly labeled to the public. This is why the company has grown rapidly with the rising concern of what we put in our bodies. One of the biggest trends in America today is eating healthy and organic foods.

Power of buyers: The soft drink industry sold to consumers through five principal channels: food stores,

When we generate sales directly from our website we are able to make all of the money from our sales without the added cost of intermediaries. We chose to have a long channel for our primary distribution because each intermediary benefits our company. Getting our product into the hands of our customer would be extremely difficult without the help of our retailers. In order to supply our retailers all across Canada in a timely manner we need wholesalers in each province. Our wholesaler also breaks up our product into smaller quantities for our retailers such as convenience stores and gas stations who do not need as much on hand. (Tuckwell, 2013). Our wholesalers also carry an assortment of drugs and health food items which help our product make their way into new

Conducting an overall market analysis helps determine the target demographic and demand for your products, as well as your competitors and their distribution channels . Because Clear-Springs, Inc. wanted to maximize its profits, it operates strictly using E-Commerce. An online channel is disruptive to the traditional ways of marketing and distribution. Online selling

As an established retailer, Whole Foods Market has all predisposition to outperform competitors in winning the market shares and continuously grow. With the right people, the right tools and adequate investment, omni-channel can be implemented “fast” compared to the time needed to build the level of “trust” and “credibility” Whole Foods Market is enjoying today. The strengths and opportunities far outweigh the internal and external challenges and incorporating omni-channel capabilities for Whole Body can provide shoppers with seamless, multi-channel experience that other market players cannot match.

In order to execute successfully on his growth plan, Rountree would need to re-assess Ohmeda’s marketing channel strategy. In 1985, 43% of equipment sales ($41M out of $95M) were booked through dealers. Dealers provided increased coverage, but also carried significant

The distribution channel environment for automobiles in India is different from that of most advanced countries. These differences exist in number of dealers, size and type of dealers, functions of dealer, manufacturer-dealer relationship, car supermarkets, vertical integration, bookings, financing, number of cars sold per dealer, margins, and market environment. Because customer has wide choice, most car dealers would have to adjust to the as per the need of the customer.

Although the direct business model of Dell is most attractive, there are several key differences between the computer and auto industries which serve as barriers to Ford‘s implementation of uniform, supply chain virtual integration. Ford must tackle many diverse obstacles that were, simply, not a factor with Dell‘s implementation. These obstacles range down the delivery chain from the supplier to the manufacturer to the dealer and, ultimately, to the customer. Overall, the intricate and historic process of manufacturing and selling automobiles contradicts the technological innovation necessary for a true virtually integrated system to exist.

· Unequal access to distribution channels: The new entrants in auto industry must deal with the distribution channels for selling their products. With the high entry barriers from incumbents, entrants usually have to put high investment to build their own distribution channels.

Marketing channels are the arrangement of intermediaries (wholesales, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not? Utilizing the factory distributor