Analysis of Branch Launch: Slim Fast in Egypt

During the 2011 Egypt uprising protesters gained support through social media sites like Facebook and Twitter to help end poverty and unemployment in which they were experiencing at the time. This major flow of support from across the world helped strengthen the protesters cause and led to an eventual victory in Egypt (Brym 2014).

- “Arab spring,” Egypt, Libya – young people want what we have, to be able to speak about things: Facebook

As a middle eastern, I did not realize how much Facebook was considered a main role in these uprising and how it was reported here in the U.S. and the west. These uprisings were not just a result of a “Facebook revolution,” but the thousands of people who took to the streets and protested against dictators and demanded change. As someone who lived there, I believe that the political, religious, and economic problems were there already and Facebook was a tool that happened to be accessible to help protesters organize. It certainly was not a main factor in these revolutions. As a matter of fact Facebook was also used and still being used by governments to spread propaganda. In the Syrian conflict Facebook, twitter, and video platforms like YouTube are being used by terrorist groups like ISIS to spread their radical ideology and even reach like-minded people in the west. This was not possible few years ago and is definitely an example of how social media could play a negative role in

As we all know, social media has a tremendous impact on society and has affected in some way our daily life, relationships, and/or business. Every day, people around the world access famous social media network sites such as facebook, MySpace, Twitter, and so on to find out about other people, others might use social networking to reconnect with old friends, make new friends, or even meet their spouse. The excessive use of social media websites might bring negative effects; while for other people, it might bring satisfaction or positive effects. Technological advancements such as the internet, have given us the opportunity to connect with other people anytime and anywhere in the world. Pretty much all around the world, everyone has access to the World Wide Web via a desktop computer or smart phones. The fact is that no matter our current location or destination we might go, social media will always be following us as long as we have that direct connection. The main focus of this paper is to identify the good and bad of social media, and the current and future problems it will bring.

One perspective is that the “Arab Spring” may refer as “Twitter Revolution” or “Facebook revolution”. Social media played a vital role to reshape the politics of “Middle East”. The impact of this change was very crucial for the governments. The lash back of this change was different in different countries. In “Tunisia” and “Egypt” government regimes did not have any social media base and they could not estimate the impact of social media in the society. In “Tunisia” and in “Egypt” nine out ten people responded to a poll conducted by the “facebook” to organise the protest. Finally its ended up with a regime change democracy won through social media

Over a century ago, Alexander Graham Bell changed the way people communicated with each other. Back when he invented the phone in 1876, no one could imagine that over the next century, his invention would change the way societies interact and communicate with each other. Since the invention of the telephone, the process of communication has evolved.

Facebook played a major role in generating the 2011 Egyptian revolution. (Sutter, 2011) Facebook was then used in 2011 by the Bahraini regime as well as the regimes loyalists to identify, capture and prosecute citizens involved in the protests. Ayat Al Qurmezi was identified as a protester through Facebook and was forcefully taken from her home by masked commandos and placed in prison. (Dixon, 2011) Political strategists have identified Facebook as an increasingly important advertising tool in the 2016 presidential contest. Both Democratic and Republican party members have begun to show respect for the politically important platform Facebook has

With the advancing globalized society that we live in, social media has become a political outlet for civilians of the interconnected world. Through this technological circuit, citizens are able to speak freely about the issues that concern them, giving them the ability to connect with others who share the same perspective. Looking through a development perspective, it is evident that social media outlets, for example twitter, have lead to major political uproar, such as the Arab Uprisings of 2011, or as popularized by the Western media, “The Arab Spring”. At this time, the demands of the protestors in the Arab region indicated their desire for greater social and economic justice and were made as a response to the growing concern regarding the Egyptian economy’s tie into the capitalist world market (Haynes, 2013). The Arab Spring was not solely a revolt against authoritarian regimes but also expressions of a crisis caused by the imbalanced social order brought upon by neoliberal policies (Bogaert, 2013). During this time, citizenry relied heavily on social media to spread information and promote insurgent agendas. Globalization and the technological facets of our hegemonic society have allowed for regular civilians to become part of the political system as exemplified through the use of social media during the Arab Spring.

Facebook was used to agent networks between groups that were disconnect previously, to share information about shared complaints beyond the little community of activist leaders, and to reach out to the whole world to show there is a demonstration going on. Social media, particularly Facebook, assisted a large group of people for civic engagement and eventually political change, particularly by extending towards the unemployment of the country (Lim, 2012). Facebook was not the only or even the most important component of information of political mobilization or civic engagement, which eventually led to the fall of Mubarak, but it fit well with other information networks that were beyond the control of the authoritarian government (Lim, 2012).

I chose to do my research paper on social media because I have an interest of the many different ways people can interact with each other worldwide. Whether you live in the United States of America, or in the Middle East, there are many ways we can communicate with one another, with social media being the most popular way of doing so. In this paper I will discuss the meaning of social media, as well as the different types of social media one can use, the purpose of using it, the effects it can have on us, and lastly, who owns these social media sites.

The recent revolutions in Egypt divided Egyptians’ into two sectors: The supporters of Muslim brotherhood, and the supporters of the Egyptian army “Anti-Muslim brotherhood group”. It created diversity in Egyptians’ social life (Fleishman & Hassan, 2013). To know why this problem started in Egypt we need to study both sectors, because a problem like that cannot exist over night. It is definitely an accumulation of long decades.

Multi-brand strategy refers to the development and marketing of two or more competitive products by the same firm under different brand names. Zara has created a multi brand strategy through brand acquisitions such as Massimo Dutti for quality and conventional fashion, Pull and bear for casual clothes, Berksha for avant-garde clothing, Stradivarius for trendy clothing, Oysho for lingerie etc allowed Inditex to target different segments more effectively which were built within the domestic market first and launched for international markets.

This business plan seeks to propose the strategic entry of Subway in the market of Oman. Subway is one of the most renowned fast food chains operating in the global markets. The organization has always positioned itself as an organization that sells healthy products to the target audience. This is the sole reason because of which the organization has gained immense popularity in the global market. The key reason because of which Oman has been selected as the host country is the increasing attractiveness of this market. A growing economy, decent per capita income, positive demographics and stable political and legal situation has magnetized numerous multinational organizations to enter and establish their business activities in Oman. Hence, Subway has also been recommended to enter the market of Oman.

Communication takes places after identification and selection. Now the company must try and reach their audience that is their potential customer in order to communicate everything there is to know about the product and the potential benefits of choosing their brand.

International branding is about maintaining a balance between being local and being global. Brand ideas, concepts and values, have to remain unchanged, but the ways to relay and make them appealing to local persons vary. Ideas and values can be general, but the method of communication cannot. Developing an appealing brand is a hard and complicated task. Even local brands encounter many challenges, like the main pledge of the communicating corporation, the incorporation of the communication process and building brand associations. Nonetheless, in the global branding those challenges immeasurably increase. Two conflicting and even seemingly contradictory challenges exist in the global branding. A global brand has to remain effortlessly recognized at any international locality and, at the same point, to be well-matched with the local traditions, customers and cultures’ way of perception. In other words, brands have to remain local and international at the same time. This is the main challenge that most brands face. Not so many multinational corporations can boast of finding victorious solutions to it. This paper gives some insight on the international branding and challenges faced when dealing with an international brand.