Analysis of Coca Cola Company Essay

Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you

Coca-Cola’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del

Since Coca Cola’s inception in 1886, Coca-Cola has been an icon in the beverage industry. The Coca-Cola Company markets and produces more than 500 beverage brands and produces over 3000 different drink products. Coca-Cola owns several different popular brands in the beverage industry, including Dasani water; POWERade sports drinks, Nestea and MinuteMaid. Products of Coca-Cola are sold in over 200 countries worldwide. Major competitors of The Coca-Cola Company include PepsiCo, Nestle, Kraft Foods Group and the Unilever Group.

Coca-Cola company was founded in 1886 and has supplied beverage to consumers for 130 years. Its global headquarter is located in Atlanta, Georgia. Now, it is the largest beverage company around the world and ranked the world’s third most valuable brand which valued at 73.1 billion dollars (“Best Global Brands 2016 Ranking,” 2016). Coca-Cola has 20 brands of their products such as Diet Coke, Coca-Cola Zero, Fanta, Sprite, Minute Maid, 18 of which are available at present. Customers have 3800 choices among beverage brands from Coca-Cola. All of these products are sold in over 200 countries, and the daily servings are more than 1.9 billion which demonstrates that Coca-Cola is the No.1 beverage supplier in the world (“Coca-Cola At A Glance: KO101 Video and Infographic,” 2016). Also, Coca-Cola has more than 700,000 system associates among branches, and ranked in top 10 private employers (“Coca-Cola At A Glance: KO101 Video and Infographic,” 2016).

The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market.

Coca cola is a brand of multinational American company that produces beverages. This company does not only produce coca cola and other products but it also acts as a manufacturer, retailer, and marketer of the products manufactured. Many non-alcoholic beverages are also present in the company’s profile where syrups and non-alcoholic concentrates are few examples. The company is headquartered in Georgia in the state of Atlanta. The original product of the company for which it was established was a patent medicine named as coke. It was found in the late nineteenth century. Later on, the businessman, Asa Griggs Candler, put forward the idea of Coca Cola and he was able to make the product as one of the leading or dominant

The Coca-Cola Company owns or licences nearly 400 brands in non-alcoholic beverages serving consumers in over 200 countries.

Base from the data report above, it’s clearly show that Coca Cola Company has manage to stabilize it self from 2011 to 2015. Within the last five years the net operation revenue for Coca Cola is within the $44,000-48,000 millions dollars range mark and that attribute to it share holder are between $7,000-9,000 millions dollars range mark. This clearly show that the company is financially stable and well operate.

Coca-Cola was the first cola in the United States and is also the top selling cola globally (About Us Coca-Cola History, para. 1). Coke was the only product that Coca Cola Corporation sold when it was first started, and now has other products that satisfy the different palates and concerns of consumers. Consumers don’t realize some of the products that are part of the Coca-Cola family until after reading the bottling information on the label. Financially Coca-Cola is still a global leader in the cola wars, with Pepsi being its number one competitor, but with

Coca-Cola is a well-known global soft drink brand that has been around for over 130 years. Its distinguished taste, unique ingredients, and famous contour bottle is not recognized internationally but throughout various countries around the world. The company’s business level strategy is differentiation/ low cost strategy. This strategy is important for the long term success of the company because it allows for the company improve to adapting to environmental changes, learn and teach new skills, and gain leverage over core competencies which in turns increases its value. Coca-Cola does not have an issue with introducing and innovating products to its

Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.

The objective of this report is to analyze (synonym) the Organizational Resources and Competitive Strategies of The Coca Cola Company in the USA so that the company’s (comprehensive) strategic Marketing Analysis can be made. This report will highlight the Marketing capabilities, Competitive strategies adopted and The competitive Advantage Coca Cola USA has over its competitors in the country.

Coca Cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water beverages, liquid flavor enhances, sports drinks, teas, coffee drinks, low and no calorie drinks, caffeine free drinks, gluten free drinks, and low sodium drinks (Coca-Cola, 2015). Moreover, their product list consists of 20 different brands, which include: Coke, Fanta, Sprite, Vitaminwater, Powerade, Minute Maid, Simply, and Fuze to name a few. (Schaefer, 2016).

Coca-Cola’s value proposition is unique in that is has a patented secret formula that others can only imitate. They have over 500 brands and 3500 products worldwide including soft drinks, water, juice, coffees, teas, decaffeinated, low calorie, zero calorie, and energy drinks that meet every kind of thirst need. They usually provide the best sale prices on many different size of drinks. They offer Coke Rewards where individuals can get free drinks, clothing and amusement park tickets.

Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to