Analysis of Coca Cola Company Essay

Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to

It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite. In September 2012, it acquired approximately 50% equity in Aujan Industries ' beverage business. In January 2013, Sacramento Coca-Cola Bottling Company announced that it had been acquired by the Company. Effective February 22, 2013, Coca-Cola Co acquired interest in Fresh Trading Ltd. Effective February 22, 2013, Coca-Cola Co acquired interest in Fresh Trading Ltd.

The Coca-Cola Company owns or licences nearly 400 brands in non-alcoholic beverages serving consumers in over 200 countries.

Base from the data report above, it’s clearly show that Coca Cola Company has manage to stabilize it self from 2011 to 2015. Within the last five years the net operation revenue for Coca Cola is within the $44,000-48,000 millions dollars range mark and that attribute to it share holder are between $7,000-9,000 millions dollars range mark. This clearly show that the company is financially stable and well operate.

This is an essay to discuss the economics phenomenon with a particular product in the beverage area. Trying to analyze the relationships among the price, demand and supply and other factors in the beverage industry, such as substitute and complement products, market competitors and input prices or costs, etc.

a) Product: The organization has the most stretched out portfolio in refreshment industry involving 3300 items. Refreshments are partitioned into eating routine classification, 100% organic product juices, natural product drinks, water, caffeinated beverages, tea and espresso and so on. According to Nielson's information, Coca cola is the No.1 mark in sparkling drinks, juice, and retail bundled water in 2010. Coca cola has its market presence around 200 nations.

The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market.

Since Coca Cola’s inception in 1886, Coca-Cola has been an icon in the beverage industry. The Coca-Cola Company markets and produces more than 500 beverage brands and produces over 3000 different drink products. Coca-Cola owns several different popular brands in the beverage industry, including Dasani water; POWERade sports drinks, Nestea and MinuteMaid. Products of Coca-Cola are sold in over 200 countries worldwide. Major competitors of The Coca-Cola Company include PepsiCo, Nestle, Kraft Foods Group and the Unilever Group.

Coca cola is a brand of multinational American company that produces beverages. This company does not only produce coca cola and other products but it also acts as a manufacturer, retailer, and marketer of the products manufactured. Many non-alcoholic beverages are also present in the company’s profile where syrups and non-alcoholic concentrates are few examples. The company is headquartered in Georgia in the state of Atlanta. The original product of the company for which it was established was a patent medicine named as coke. It was found in the late nineteenth century. Later on, the businessman, Asa Griggs Candler, put forward the idea of Coca Cola and he was able to make the product as one of the leading or dominant

The Coca-Cola Company is well being in over the world as the biggest beverage company which heading company is located in America. Pharmacist John Styth Pemberton invented its lead product Coca-Cola in Columbus, Georgia in 1886. Today, the company owes or licenses and markets more than 500 non-alcoholic drink brands, including sparkling beverages and a range of still beverages, for example, such as waters, enhanced waters, juices and juice drinks, instant teas and coffees, and energy and sports drinks (see Appendix 6 for all the brands). Coca-Cola, Diet Coke, Fanta and Sprite are four of the world’s top five non-alcoholic sparkling beverage brands, which are also marketed by Coca-Cola company.

Coca-Cola company was founded in 1886 and has supplied beverage to consumers for 130 years. Its global headquarter is located in Atlanta, Georgia. Now, it is the largest beverage company around the world and ranked the world’s third most valuable brand which valued at 73.1 billion dollars (“Best Global Brands 2016 Ranking,” 2016). Coca-Cola has 20 brands of their products such as Diet Coke, Coca-Cola Zero, Fanta, Sprite, Minute Maid, 18 of which are available at present. Customers have 3800 choices among beverage brands from Coca-Cola. All of these products are sold in over 200 countries, and the daily servings are more than 1.9 billion which demonstrates that Coca-Cola is the No.1 beverage supplier in the world (“Coca-Cola At A Glance: KO101 Video and Infographic,” 2016). Also, Coca-Cola has more than 700,000 system associates among branches, and ranked in top 10 private employers (“Coca-Cola At A Glance: KO101 Video and Infographic,” 2016).

Coca-Cola is a well-known global soft drink brand that has been around for over 130 years. Its distinguished taste, unique ingredients, and famous contour bottle is not recognized internationally but throughout various countries around the world. The company’s business level strategy is differentiation/ low cost strategy. This strategy is important for the long term success of the company because it allows for the company improve to adapting to environmental changes, learn and teach new skills, and gain leverage over core competencies which in turns increases its value. Coca-Cola does not have an issue with introducing and innovating products to its

Coca-Cola was the first cola in the United States and is also the top selling cola globally (About Us Coca-Cola History, para. 1). Coke was the only product that Coca Cola Corporation sold when it was first started, and now has other products that satisfy the different palates and concerns of consumers. Consumers don’t realize some of the products that are part of the Coca-Cola family until after reading the bottling information on the label. Financially Coca-Cola is still a global leader in the cola wars, with Pepsi being its number one competitor, but with

Coca Cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water beverages, liquid flavor enhances, sports drinks, teas, coffee drinks, low and no calorie drinks, caffeine free drinks, gluten free drinks, and low sodium drinks (Coca-Cola, 2015). Moreover, their product list consists of 20 different brands, which include: Coke, Fanta, Sprite, Vitaminwater, Powerade, Minute Maid, Simply, and Fuze to name a few. (Schaefer, 2016).

The objective of this report is to analyze (synonym) the Organizational Resources and Competitive Strategies of The Coca Cola Company in the USA so that the company’s (comprehensive) strategic Marketing Analysis can be made. This report will highlight the Marketing capabilities, Competitive strategies adopted and The competitive Advantage Coca Cola USA has over its competitors in the country.