Analysis of Coca Cola Management Strategy

3006 WordsMay 10, 201313 Pages
Analysis of Strategic Management in Coca Cola In this project I will do a detail study of Coca Cola Company. I will study about the market value of Coca Cola and how sustainable the Coca Cola Company is for the people. I will highlight the issues which are faced by Coca Cola and describe the business cycle of the company. I will mention all the strength and capabilities of Coca Cola in coming years. history with business cycles and internal strengths of the Coca Cola Company May 8th 1886 Coca Cola was created by John S. and served at Jacobs’ Pharmacy (Coca Cola Company, 2008). At start the company had a rough start and it was named “Coca Cola” by company’s accountant Frank. In 1887 the promotion method was coupons, and John S.…show more content…
Coca Cola is know to 90% population of the world and it can bring this to 100%. Coca Cola can increase the gap between itself and its competitors. Coca Cola’s external Threats Coca Cola has been very successful company but yet to deal with some threats. Coca Cola need to settle its lawsuits. It also needs to change people’s negative view about Coca Cola Company. Figure 1: SWOT of Coca Cola Strength Recognized Reputation A lot of funding Loyal consumers Trade globally Weakness Issues Health Unpopularity of some of the brands of Coca Cola Whistle blowing Imaginary advertising Opportunities Pursuing successful brand Marketing less popular product Takeover competition Recognition of more brand Threats Lawful issues Pepsi main competitor Health authority Shifting health consciousness thoughts Challenges faced by Coca Cola Coca Cola worldwide market shares in flavored carbonated and soft drinks are forty seven percent (Coca Cola Company, 2011). In USA Coca Cola has this share to forty two percent and globally fifty percent. Coca Cola is world largest manufactures, distributer and marketer of beverage industry which brings many challenges for Coca Cola (Coca Cola Company, 2011). Canning and bottling is done in many countries, in 1995 change in organization of Coca Cola lead to five regional group headed by group president and it also resulted in spinning of canning and bottling operations into independent

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