Analysis of Competitive Advantages of ETCM

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Analysis of Competitive Advantages of ETCM Company Overview ETCM (Edaran Tan Chong Motor) SDN BHD is a subsidiary company and wholly owned by Tan Chong Motor Holdings Bhd (TCMH). ETCM is based in Malaysia and is a sale and marketing arm of Nissan Company. ETCM emphasizes on the customer service excellence. The company opens 28 branches nationwide and one of the ETCM branches is ETCM Batu Pahat branch. In 2011, the ETCM Batu Pahat branch was awarded "Top Sales Achiever Award". The award was in recognition of outstanding sales performances that ETCM Batu Pahat branch demonstrated in the year 2011. The immense sales contribution of ETCM Batu Pahat branch over the years has assisted ETCM company enjoy annual sales growth and consequently enhance the growth of Tan Chong Motor Holdings. Fundamental objective of this paper is to analyze the competitive advantages of "ETCM (Edaran Tan Chong Motor) SDN BHD Batu Pahat branch on sales satisfaction index (SSI)". Sales Satisfaction Index (SSI) Position of ETCM Batu Pahat Branch Sales Satisfaction Index (SSI) measures customer satisfactions at pre and post sales services. However, the competitive advantages of a company are the strategies that an organization uses to be ahead of the competitors in the market. Thus, the competitive advantages of Sales Satisfaction Index (SSI) to ETCM Batu Pahat Branch are the strategies that ETCM Batu Pahat Branch employs to enhance customer satisfactions at pre and post sales services. ETCM is

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