Analysis of Consumer Behaviour Online

The role of marketing is to deliver the product or service information to customers and try to persuade them to make the buying decisions. Therefore, how to access to and present product or service for customers is of significance. The channels of marketing have been evolving fast with the progress of technologies. In modern society, internet technology has made huge progresses and internet and mobile internet change people`s life to a large extent. Online marketing has become a popular and effective way of marketing. Nowadays, Australian customers, especially the youth, have become used to surf on Internet to buy what they needs. Online marketing allows salespersons to access to target customers effectively at a low cost (Schegg & Murphy, 2003). Customers can also make comparisons and contrasts in the online shops based all over the world (Zhu & Zhang, 2010). The purpose of this article is to discuss three popular issues in the times of online marketing: the online retailer, digital platform marketing and eWOW (e-Word of Mouth). In the first section, the related literatures on these issues will be reviewed. After that, the causes and implications of these three issues

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

Cell phones have for sure become the most vital part of people’s life. It is almost impossible to imagine life without them. Now they are affordable, easy to use, comfortable and equipped with latest feature the user desire. For people of all ages from children to senior citizens, mobile phones are like a craze and the way of being ahead with the technology. So, there has been a rapid growth of the mobile phone industry during the past few years. Ten years ago mobile phones were used only by a handful of people. However, these days, all individuals have their own particular mobile phone and some of them even have two or more. So, as technology has

The usage of cell phones is becoming tremendously fashionable in today’s innovative world. With the iPhone selling over $10 million worth of product in the first 3 days of its release, it is no question that cell phone popularity in today’s society is extremely crucial because these technologically advanced devices can record and capture videos, pictures, and even connect to the Internet for easy web surfing (First Weekend iPhone Sales Top 10 Million). For instance, the easy access of internet usage can help an individual when seeking to obtain an answer to challenging questions. Also, cell phones can help a child or

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both

On the third of April 1973, Martin Cooper, a Motorola researcher and executive, made the world's first mobile phone. Since then, there have been many remarkable and extraordinary advances in the technology surrounding the mobile phone. Today, it is unusual and considered strange to not own a mobile phone. It has become an essential item for people in everyday life. In fact, around half of all mobile phone owners in America have stated that their mobile phone is “something they could not live without,” according to a survey conducted by Pew Research Centre in 2015. Another study showed that nearly eighty percent of American children aged 12 to 17 have mobile phones. In addition to this, teenagers tend to spend 9 hours on their mobile devices per day. The drastic encroachment of mobile phones on young people’s lives is compromising their social skills, and the problem will only get worse.

Abstract: Rapid transformation in communication has been witnessed in this century. One of the radical changes is internet. The facility of internet has gained world-wide attention. Everyone is trying to make maximum use of this. Marketers are using internet to do the business all over the world under the guise of online shopping. Online shopping has changed the business scenario for the marketers as well as consumers. Through internet marketers reach has increased to the far flung areas as well as consumers can buy a product from the overseas market at the click of a button. Internet helps the marketers in reducing their marketing costs resulting in reduced product cost implying benefit to the consumers. Consumers now can easily get information about any product features, price, can easily find out the availability of substitute goods and can compare their prices. Though it has many benefits but still the hindrances are there in the mind set of consumers regarding the security, personal touch and warmth while buying from local retailers. This paper focuses on factors like convenience, time saving, website design/ features and security and privacy aspects of online shopping. Consumers’ attitudes towards these four factors influence the consumers overall attitude towards online shopping.

E-marketing is described as “achieving marketing objectives through the use of electronic communications technology” (Chaffey, 2014). The purpose of this essay is to discuss how the growth of the internet is altering the relationship between consumers and brands and also the opportunities that are now available to retail marketers. Key points that will be focussed on in this essay are; the characteristics of the internet and their implications, communication models available to marketers, the market environment online and the overall impact the internet has on consumer behaviour.

Online shopping is considered to be more time saving (Khalifaand Limayem, 2003) (Gurvinder and Chen, 2004). Therefore, online shopping has become an important consideration for consumers as they tend to want to get their items quickly without bargaining on price or quality plus consumers can order a variety of products via the Internet (Yomnak,

The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.

Consumers have now more alternatives and a greater selection of products and information. They benefit from higher price transparency which is two edged for the companies. However, there are new limitations of electronic shopping for consumers compared to the bricks and mortal retailing. The shopping experience, habits and the way to evaluate the choice of product is different. On the internet one is not able to use all five senses like touching, smelling, tasting, seeing and hearing. There is less personal attention for the buyer and one can not buy with cash money. The fact that consumers are able to search for more information on the products and prices has also the disadvantage that the information is very broad and often not practical. People get “lost in hyperspace” (Van Baal, 2006). Another critical for breakthrough of online retailing is privacy and security concerns.

Online shopping is a virtual platform in which consumers are able to purchase good and services through the Internet. Founded in 1979 by Michael Aldrich, it has since become a phenomenon that over 70% of the British public admits to have had some form of experience. It is for this reason understanding the process involved with online shopping behaviour is a priority issue for many specialists’ marketers wanting to gain an advantage in the highly competitive and promptly expanding ‘virtual’ marketplace. This desire to gain a solid platform for online sales comes at no surprise given the budding expansion of the Internet particularly in terms of transaction volumes and business penetration. Considering 50 percent of Internet users are

Consumer behaviour has become a significant subject in marketing area because it has greatly influenced companies’ operation including not only established companies, but also new companies. It seems that consumer behaviour is unstable as it can be impacted by many factors. The purpose of this project is to observe these factors affecting consumer behavior and analysis effects of consumer behavior on established and new companies. With regard to these effects, it is concluded that consumer behavior has not only positive effects, but also negative effects on both types of companies. Moreover, negative effects can be avoided by effective approaches. This paper would be interested to companies who face problems about consumer

The objective of the research is to identify critical factors which affect online shopping experience the most.