Analysis of Consumer Decision Making Process

The decision-making process is the central component of any consumer behavior model; it is basically the process of perceiving and evaluating brand information, considering how brand alternatives meet the consumer's needs and deciding on a brand. Factors that influence the consumer's choice and the consumer-buying decision process are information, social influences, psychological factors, situational factors and marketing strategies.

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

These research topics on consumers buying decision making is one of the most interesting topics by different researcher and marketer before, and even still there are research going on it. Different researcher has shown different cause which related to consumers buying decision making that 's why

Gowns were made of different parts; a bodice, a skirt and sleeves. The bodice was used to cover the body from the shoulders to the waist and was similar to a man’s jerking. Bodices, called vasquina in Spain, were double layered garment that fit tight to the body. The bodice usually had a boat or a scoop neckline. The noblewomen and royals necks were covered with a wide pleated collar which was also used by men.

These were about knee to calf length with a variety of necklines to suit the outer garment. After this the women would put on stockings which would sit just above the knee and fastened with a garter or ribbon. The next piece is a corset/bodice which uses glue stiffened fabric, dried reeds, rope or baleen sewn into the corset to keep its structure. After this a farthingale is put on. This is a skirt with hoops which is tied to the sides of the corset. Above this skirt goes a Rowle, which is a padded piece that sits around the hips to make the skirt stick out

Most of the upper class wore clothes made of silk, satin, and velvet, in addition to wool and linen. Most of the Elizabethan artwork reflected the clothing worn by royalty, the nobility, and the elite. More expensive linens were bleached in the sun or block printed. Most of the embellishments included braiding, borders, ribbon trim, lace, embroidery, gems and pearls that got sewed onto the clothing. Another fabric that was popular was leather. It was used to make shoes, hats, gloves, belts, and even men's breeches.

The princess found an empty spot at her Father’s side on a cushioned bench. Crossing her legs shifted her silken dress. The high slit of her halter-style dress revealed more of her thigh than most royal cultures would have permitted, but their unique climate of heat and humidity allowed certain morals to shift. As if that wasn’t enough skin, the top itself was woven intricately enough to strategically reveal skin while also keeping

This accessory is made of silk flowers and fragile shells, and popular variations of lei shells consist of puamana Ni'ihau, and koa casings. Jewelry could be crafted from pearls, freshwater pearls, shell strings, kukui nuts, and mango wood, which go together with tropical and exquisite wedding dresses. Alternatives for wedding dress accessories which are not closed to the bride that is Hawaiian are marriage veils which are in distinct blossom motifs, ornamentation for the hair using isle and sweet smelling blooms that are exquisite, ornamental atmosphere fans, hair combs which are finely put into the hair, and paper

-Lace was also added to many of these dresses to give it a more expensive look

In the fifteenth century, women wore a long dress, typically with sleeves, an was worn over a kirtle or an under-gown. During this era, women began to wear robes, which is a dress along with an attached bodice and skirt. Women also wore several categories of over gowns were worn for instance the cotehardie or the houpelande.

One of the many dresses at that SCAD museums is a dove gray tulle gown that was custom made by Carolina Herrera. The gown was worn by Renee Zellweger wore to the 2011 Golden Camera Awards in Berlin Germany. The gown is made out of layers of dove gray tulle layered one on top of the other giving the gown an A line shape of the dress instead of a ball gown feel if it was mad out of another material. The tool also gives the gown a light airy feel and would give the gown a lot of movement as the wear walks. On the bodice of the dress is strapless with a straight across neckline give it a modest look to the wearer. On the dress is platinum embroidery lines the dress going up and down, with some curve where the top starts to flair out into the gown.

If you are getting married in a church or other formal space, this is the perfect dress for that venue. It leaves the shoulders bare, so you can have an updo or simple curls with a beautiful tiara and veil. The dress itself can be paired with all types of hairstyles to create the fairytale look that will make you feel like a princess.

Matronly headdress- a type of headdress made from the materials of gauze, satin, and velvet fabrics that is decorated with jeweled aigrettes

In this cutting Edge Couture piece displays a black cotton and pistachio-green polyester tulle cut out dress. The bodice is comprised of black cotton as well as the slip which can be seen through the hole of the dress. The green tulle lightly covers sections of the bodice and overlaps at times increasing the opacity in the overlapping areas. The ball gown skirt is voluminous as the tulle is tightly packed together resulting in a ball gown skirt shape. The most unique feature of the dress is the missing chunk between the top and bottom half of the skirt maintaining its multilayered form. The illusion of the seemingly sawed in half skirt aspect addresses the cutting edge theme. Due to the unimaginable construction of the piece keeps the audience in the unknown of how this piece was produced. Excluding the obvious technique of sewing through the production of the bodice, the techniques and methods that underwent to create the split skirt is puzzling.

Consumer purchasing process is the stages which a buyer passes through a decision making pathway to buy a products and services (Kotler & Armstrong, 2012). It is defined as the activities that occur when decisions are made in a schematic format and reveals how different internal and external forces interact to affect how consumers think, evaluate, and act. The consumer purchasing process consists of five major stages. The five stages of consumer purchasing process are problem recognition, acquisition of information, evaluation of alternatives, purchase decision and post-purchase behaviour. Generally, consumers go through these stages when making purchasing decision. According to Blackwell, Miniard, and Engel (2012), the consumer